Market Trends of Japan Kitchen Appliances Industry
This section covers the major market trends shaping the Japan Kitchen Appliances Products Market according to our research experts:
Growing Demand for Smart Home Appliances
Smart home appliances incorporating AI and internet of things (IoT) technology which promise to slash time spent on household chores are flying off the shelves in Japan, propelled by the needs of double-income families. In Japan, household penetration for smart home applications is estimated at around 12% in 2019 and it is expected to grow strongly in the upcoming years. With improvement in network infrastructure, broadband and internet penetration have increased, and consumers are increasingly opting for wireless and technologically advanced products to ensure more security for their families. Models with AI technology can also suggest dishes based on an analysis of the user's eating habits and the day's weather. There is no need to tend to the pot once it has been turned on, leaving time for other chores or activities while meals are being prepared. The machines are apparently especially popular among couples in their 20s and 30s.
Growing E-Commerce Sector is Driving the Market
Japan has continuously ranked among the top five of the world's largest e-commerce markets. Moreover, the country's e-commerce market is among the fastest-growing markets globally, boosted by a very developed economy, a highly urbanized population, high internet penetration, and a single-language culture. The e-commerce business has grown strongly over the past few years, which is offering customers more kitchen appliances, including small kitchen appliances such as rice cookers, electric kettles, blenders, fish roasters, toasters, tabletop hibachi grills, etc. Japan's e-commerce industry is set for further growth in the future. The country offers a massive opportunity for startups and e-commerce businesses looking to expand into new markets, increasing opportunities in the logistics segment as well.
