Market Trends of Japan Hair Care Industry
This section covers the major market trends shaping the Japan Hair Care Market according to our research experts:
Increased Concerns Toward Hair Care
Increased hair loss due to changing lifestyle and exposure to the environment have primarily driven the hair care products market growth in Japan. The growing awareness about hair care products through social media, magazines, and TV advertisement is encouraging consumers to purchase various hair care products. Owning to the high concern for hair care, there’s a rise in demand for specialized products. Hair textures vary from person to person and so do the hair and scalp related issues. Some people might have damaged or dry hair, while others have to deal with breakage and hair fall problems. As a result, specialized products like L’Oréal’s Total Repair are being introduced in the market that claims to fix damages caused by many factors. This increase in the availability of specialized products, which help to address a range of hair and scalp related problems, will positively influence the market during the forecast period. The rise in the aging population, coupled with the rise in hair fall problems is likely to contribute to the hair care market growth in the forecast period.
Shampoo Dominates the Market
Standard shampoo and 2 in 1 shampoo products had driven the shampoo segment toward positive growth in 2017. Anti-dandruff shampoo, kids shampoo, and medicated shampoo sales are also included in this segment. The demand for shampoos is influenced by the prevalence of disorders related to hair, such as dandruff, hair fall, oily hair, dryness of hair, itchiness, and many others. Many ingredients are used in shampoo formulation to maximize qualities, like the ease of rinsing, pleasing foam, minimum skin and eye irritation, good fragrance, and affordable level of pricing. Even though silicon has its own benefits of making hair shiny, silky, and smooth, in the long run, it is damaging the health of the hair. Hence, companies are coming up with silicone-free shampoo products. Some of the brand offerings are KAO Merit PYUAN Shampoo, Kumano Yushi Horse Oil Shampoo, and ANGFA Scalp D.
