Market Share of Japan Gaming Headset Industry
The Japanese gaming headsets market is characterized by intense competition from numerous small and large players. The market exhibits moderate concentration, with major players implementing strategies such as product and service innovation and engaging in mergers and acquisitions. These approaches are designed to maintain a competitive advantage and expand their market reach.
- May 2024: Steelseries recently unveiled its latest offering, the Arctis Nova 5 wireless gaming headset, priced at USD 129.99. Notably, this was USD 50 cheaper than its counterpart, the Nova 7. Steelseries headset to offer on-the-fly Sonar audio presets specifically tailored for the PS5 and Xbox Series X|S gaming consoles. The Arctis Nova 5 is also seamlessly integrated with Steelseries' new mobile app. This app, akin to the Sonar software for PCs, empowered PS5 and Xbox gamers to select audio presets.
- January 2024: MSI Computer Japan KK (MSI) announced its inaugural wireless gaming headset, "IMMERSE GH50 WIRELESS," which became available on Friday, January 26, 2024. This product marked MSI's entry into the wireless gaming headset market, featuring compatibility with both 2.4GHz wireless and 3.5mm wired connections.
Japan Gaming Headset Market Leaders
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SteelSeries
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Logitech International S.A.
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Razer Inc.
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Sony Interactive Entertainment
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Audio-Technica Ltd.
*Disclaimer: Major Players sorted in no particular order