Japan Gaming Headset Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 16.32 Million |
| Market Size (2029) | USD 31.14 Million |
| CAGR (2024 - 2029) | 13.79 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Japan Gaming Headset Market Analysis
The Japan Gaming Headset Market size is estimated at USD 16.32 million in 2024, and is expected to reach USD 31.14 million by 2029, growing at a CAGR of 13.79% during the forecast period (2024-2029).
- Japan has a large and growing population of gamers. The popularity of gaming, both PC and console, is on the rise, driving the demand for gaming peripherals such as gaming headsets.
- Japan is a hub for eSports and professional gaming tournaments. Professional gamers and eSports enthusiasts have specific requirements for high-quality gaming headsets, leading to increased demand. For instance, In a February 2023 survey by MyVoice in Japan, 11.1% of respondents believed that a company backing eSports enhances its image. A slightly larger segment held the opposite view, but the majority felt a company's image remains unaffected by such sponsorships.
- Gaming headset manufacturers are continuously improving their products, providing features like surround sound, noise cancellation, and wireless connectivity. Technological advancements and product innovations attract gamers who seek an immersive gaming experience. For instance, in April 2024, Razer announced that its mid-range gaming headset, the BlackShark V2 Pro, had models available for PlayStation and Xbox consoles. Previously, the Razer BlackShark V2 Pro had one PC-compatible model. The brand introduced versions for PlayStation and Xbox, priced at USD 199.99. It is important to note that the PlayStation version was not multiplatform, while the Xbox version worked across its native systems, as did the PS5 and PS4 versions.
- However, despite the rising disposable income, price sensitivity is still a significant factor for many consumers in the region. Some gaming headsets, especially high-end models, can be relatively expensive, limiting their accessibility to budget-conscious consumers.
Japan Gaming Headset Market Trends
Rising Internet Penetration and Emergence of Cloud Gaming Platforms
- Rising internet penetration and the affordability of smartphones, both in urban and rural areas, have propelled significant growth in the online gaming market. Revenue streams in this sector include in-app purchases, pay-per-download, subscription services, and various forms of advertising. In 2023, Japan's Ministry of Internal Affairs and Communications noted that 86.2% of the population were internet users, a slight increase from the previous year.
- With the expanding internet penetration, major tech companies are increasingly investing in online gaming, further boosting the market. For example, in July 2024, Balenciaga partnered with Tencent's 'Need for Speed Mobile' game, following its collaboration with Alipay. This collaboration, which has been in the works for over 500 days, offered exclusive in-game items and allowed fans to purchase physical merchandise at selected outlets, on balenciaga.cn, and through its WeChat Mini Program.
- Today, the gaming market has transformed significantly from a decade ago, mainly due to globalization, digitalization, and the surge in mobile gaming. Mobile gaming, in particular, has broadened the industry's global reach and expanded the player base.
- The rising number of mobile data users is expected to lead to a fivefold surge in data consumption. A survey in February 2023 by the Mobile Society Research Institute highlighted that 93% of smartphone owners in Japan used their devices daily, with only 3% reporting weekly or less usage.
- Despite the market's high potential, challenges persist, such as limited local game development and the monetization of gamers. The internet ecosystem has begun a course correction, emphasizing end-to-end local game development.
Wireless Gaming Headset Segment to Hold Significant Market Share
- Wireless gaming headsets offer greater convenience and mobility compared to wired headsets. Gamers in Japan can move freely without being restricted by wires, allowing for a more immersive and comfortable gaming experience.
- The popularity of mobile gaming in Japan is on the rise, and wireless gaming headsets are well-suited for mobile gaming platforms. They provide a seamless connection to smartphones or tablets, enabling gamers to enjoy their favorite games on the go. For instance, according to AppMagic, with more than 5.7 million downloads, 'Royal Match' was the leading mobile gaming app in Japan in 2023. The puzzle game was published by Dream Games, Ltd. in 2021. Other games that recorded a high number of downloads in 2023 included 'Survivor!.io,,' 'Watermelon Game,' and 'Block Blast!'.
- Wireless gaming headsets have significantly improved in terms of audio quality, latency, and connection stability. Advancements in wireless technology, such as Bluetooth and wireless USB dongles, have made wireless headsets a viable and reliable option for gamers in Japan. For instance, in January 2024, Shiftall Inc. announced three new products: the 'MeganeX Superlight,' an ultra-lightweight VR headset; the 'HaritoraX Wireless R,' a full-body tracking device for the Metaverse; and the 'Mutalk 2,' a wireless soundproof microphone compatible with both PCs and smartphones.
- Japan has a thriving eSports scene, with many professional gamers and competitive gaming events. Wireless gaming headsets make movement easier for professional gamers during intense gameplay, giving them an edge in competitive gaming environments. For instance, the Japan eSports Union (JeSU) reported that 311 players held a Japan eSports Pro License as of November 2023. In contrast, Junior and Team Licenses were significantly fewer in number.
- With the increasing emphasis on lifestyle and portability in Japan, wireless gaming headsets align with the preferences of gamers who value convenience and minimalistic setups. Wireless headsets fit well into the modern lifestyle of urban gamers.
Japan Gaming Headset Industry Overview
The Japanese gaming headsets market is characterized by intense competition from numerous small and large players. The market exhibits moderate concentration, with major players implementing strategies such as product and service innovation and engaging in mergers and acquisitions. These approaches are designed to maintain a competitive advantage and expand their market reach.
- May 2024: Steelseries recently unveiled its latest offering, the Arctis Nova 5 wireless gaming headset, priced at USD 129.99. Notably, this was USD 50 cheaper than its counterpart, the Nova 7. Steelseries headset to offer on-the-fly Sonar audio presets specifically tailored for the PS5 and Xbox Series X|S gaming consoles. The Arctis Nova 5 is also seamlessly integrated with Steelseries' new mobile app. This app, akin to the Sonar software for PCs, empowered PS5 and Xbox gamers to select audio presets.
- January 2024: MSI Computer Japan KK (MSI) announced its inaugural wireless gaming headset, "IMMERSE GH50 WIRELESS," which became available on Friday, January 26, 2024. This product marked MSI's entry into the wireless gaming headset market, featuring compatibility with both 2.4GHz wireless and 3.5mm wired connections.
Japan Gaming Headset Market Leaders
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SteelSeries
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Logitech International S.A.
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Razer Inc.
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Sony Interactive Entertainment
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Audio-Technica Ltd.
*Disclaimer: Major Players sorted in no particular order
Japan Gaming Headset Market News
- May 2024: Logitech Inc. announced the 'ASTRO A50 X Gaming Headset' as a new product under its 'Logitech G' gaming brand. The headset was released in Japan. The newly released ASTRO A50 X gaming headset inherited the ASTRO A50, which has a built-in mix amp and was refined in sound quality by incorporating a state-of-the-art graphene driver. The ASTRO A50 X base station supported Logitech's unique LIGHTSPEED wireless technology and Bluetooth 5.1 for simultaneous connectivity.
- June 2024: Apple extended the availability of its mixed reality headset, the Apple Vision Pro, beyond the United States for the first time. The headset was officially launched in four Asian countries, with pre-orders opened in five additional global markets. While the device initially debuted in February 2024, exclusively for US consumers, it broadened its reach. Consumers in mainland China, Hong Kong, Japan, and Singapore could order the headset online or purchase it directly from an Apple store.
Japan Gaming Headset Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Gaming Industry Landscape in Japan
4.3 Industry Ecosystem Analysis
4.4 Demographic Trends Related to Gaming-based Consumers in Japan
4.4.1 Age and Income-related Demographics
4.4.2 Key Considerations for Purchasing Gaming Peripherals Including Headsets
4.5 Impact of Recent Developments, such as a Move Toward VR Gaming Giving Rise to VR Headsets
4.6 Market Drivers
4.6.1 Rising Internet Penetration and Emergence of Cloud Gaming Platforms
4.6.2 Adoption of Gaming Platforms, such as E-sports Betting and Fantasy Sites
4.7 Market Challenges
4.7.1 Issues, such as Piracy, Laws and Regulations, and Concerns Relating to Fraud During Gaming Transactions
4.8 Market Opportunities
5. MARKET SEGMENTATION
5.1 Compatibility Type
5.1.1 Console Headset
5.1.2 PC Headset
5.2 Connectivity Type
5.2.1 Wired
5.2.2 Wireless
5.3 Sales Channel
5.3.1 Retail
5.3.2 Online
6. COMPETITIVE LANDSCAPE
6.1 Analysis of Major Domestic Gaming Headset Manufacturers Operating in Japan
6.2 Analysis of Major International Gaming Headset Vendors Operating in Japan
6.3 Comparative Analysis of Pricing and Features of Key Models in Japan
6.4 Company Profiles*
6.4.1 Logitech International SA
6.4.2 Razer Inc.
6.4.3 HyperX (Kingston)
6.4.4 Turtle Beach Corporation
6.4.5 Corsair Gaming
6.4.6 SteelSeries
6.4.7 Audio-Technica Ltd
6.4.8 Sony Interactive Entertainment
6.4.9 Creative Technology
6.4.10 Skullcandy
6.4.11 Sennheiser electronic GmbH & Co. KG
6.4.12 ROCCAT
7. INVESTMENT ANALYSIS
8. MARKET OPPORTUNITIES AND FUTURE TRENDS
Japan Gaming Headset Industry Segmentation
A gaming headset is an audio device designed to augment users' gaming experience. It integrates both headphones and a microphone, enabling gamers to hear in-game audio clearly and communicate effectively with teammates or opponents during multiplayer gaming sessions.
The Japanese gaming headset market is segmented by compatibility type (console headset, PC headset), connectivity type (wired, wireless), and sales channel (retail, online). The market sizes and forecasts regarding value (USD) for all the above segments are provided.
| Compatibility Type | |
| Console Headset | |
| PC Headset |
| Connectivity Type | |
| Wired | |
| Wireless |
| Sales Channel | |
| Retail | |
| Online |
Japan Gaming Headset Market Research FAQs
How big is the Japan Gaming Headset Market?
The Japan Gaming Headset Market size is expected to reach USD 16.32 million in 2024 and grow at a CAGR of 13.79% to reach USD 31.14 million by 2029.
What is the current Japan Gaming Headset Market size?
In 2024, the Japan Gaming Headset Market size is expected to reach USD 16.32 million.
Who are the key players in Japan Gaming Headset Market?
SteelSeries, Logitech International S.A., Razer Inc., Sony Interactive Entertainment and Audio-Technica Ltd. are the major companies operating in the Japan Gaming Headset Market.
What years does this Japan Gaming Headset Market cover, and what was the market size in 2023?
In 2023, the Japan Gaming Headset Market size was estimated at USD 14.07 million. The report covers the Japan Gaming Headset Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Japan Gaming Headset Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Japan Gaming Headset Industry Report
Statistics for the 2024 Japan Gaming Headset market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Japan Gaming Headset analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Japan Gaming Headset Market Report Snapshots
