Japan Foodservice Market - Growth, Trends, and Forecast (2019-2024)

Japan Foodservice market is segmented by Type (Full-service Restaurant, Self-service Restaurant, Fast Food, Street Stall and Kiosk, Cafe and Bar, and 100% Home Delivery Restaurant) and Structure (Independent Consumer Foodservice, and Chained Consumer Foodservice)

Market Snapshot

Study Period:


Base Year:


CAGR% (2019-2024):


Fastest Growing Market:

Chained Consumer Foodservice

Largest Market:

Full-service Restaurant

Key Players:

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Market Overview

The Japan foodservice market is likely to witness a CAGR of 6.3% during the forecast period (2019 - 2024).

  • The Japanese consumer foodservice industry is undergoing reformation. Major chained restaurants are playing an increasingly important role.
  • Independent players and wholesalers are gradually ceased of the market, as major companies create vertical supply chains and purchase directly from producers.
  • The market is mostly dominated by local players. Independent outlets gain more market share, due to an increased priority for locally sourced food and ingredients.

Scope of the Report

The scope of the market includes Japan foodservice, namely full-service restaurant, self-service restaurant, fast food, street stall and kiosk, cafe and bar, and 100% home delivery restaurant. By structure, the market is segmented as Independent consumer foodservice and chained consumer food service.

By Type
Full-service Restaurant
Self-service Restaurant
Fast Food
Street Stall and Kiosk
Cafe and Bar
100% Home Delivery Restaurant
By Structure
Independent Consumer Foodservice
Chained Consumer Foodservice

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Key Market Trends

Increase in Overseas Visitors to Japan

Increasing inbound tourism in Japan is majorly driving Japan's foodservice market. Japanese foodservice industries are increasingly offering international cuisines, for domestic, as well as the international population. A comparatively weaker YEN is making imported food cost more, but also result in an increase in the number of foreign tourists visiting the country. After full-service restaurants, tourists prefer visiting Cafe and Bars in Japan. Traditional Japanese bars have got a strong presence across the country, which attracts tourists. Global fast-food corporations, like McDonald’s and Starbucks Corporation, attract tourists toward them as they provide their original taste all over the world, but the majority of tourists enjoy having local food, thus, contributing to the local foodservice market in the country. By source, Japan National Tourism Organization, the graph indicates the rate of annual tourism in Japan.


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Full-Service Restaurant are the largest Market

Owing to high commercial earning and steady growth of employment in Japan, consumers have a preference to dine outside. The Japanese food industry produces a variety of foods, like traditional Japanese food, international food, and health-oriented food for all demographics. The frequency of dining outside is different for both the genders, as male consumers visit all types of full-service restaurants more frequently than females consumers. Whereas, the age of the consumers also affects the market, as 18-24 year old population claimed the highest average monthly dining-out frequency, followed by the 25-34 year old population. Fast food, Cafe and Bar, and 100% Home Delivery Restaurants can lead to being a threat to full-service restaurants in the coming future. 


Competitive Landscape

The Japan food service market is highly fragmented and it is mostly dominated by the local players. Independent outlets gain more market share, due to an increased priority for locally sourced food and ingredients. Food service operators are always interested in products that offer better quality in one form or another. Most local products has a demonstrably better track record than competitors on safety issues or the quality is more consistent.

Major Players

  1. McDonald's
  2. Yum! Brands
  3. Starbucks Corporation
  4. Zensho Holdings Co. Ltd
  5. Saint Marc Café Holdings

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Full-service Restaurant

      2. 5.1.2 Self-service Restaurant

      3. 5.1.3 Fast Food

      4. 5.1.4 Street Stall and Kiosk

      5. 5.1.5 Cafe and Bar

      6. 5.1.6 100% Home Delivery Restaurant

    2. 5.2 By Structure

      1. 5.2.1 Independent Consumer Foodservice

      2. 5.2.2 Chained Consumer Foodservice


    1. 6.1 Most Active Companies

    2. 6.2 Key Strategies Adopted

    3. 6.3 Market Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 McDonald's

      2. 6.4.2 Yum! Brands

      3. 6.4.3 Starbucks Corporation

      4. 6.4.4 ZENSHO HOLDINGS Co. Ltd

      5. 6.4.5 Saint Marc Cafe Holdings

      6. 6.4.6 Mister Donut

      7. 6.4.7 MOS Burger

    5. *List Not Exhaustive

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