Market Share of Japan Dietary Supplements Industry
The market studied is highly fragmented and competitive, with various global and domestic players operating. The players operating in the market have been focusing on adopting various key strategies, such as product innovations, rapid market expansions, mergers and acquisitions, and partnerships, to gain a better market share, strengthen their consumer base, and gain a competitive edge over other companies. For instance, in October 2022, Kirin Group, a Japan-based company, launched iMUSE Immune Care Good Sleep Plus under the Kirin iMUSE brand. The product claimed to be a double-care supplement for immunity and good sleep. Owing to the lucrative potential of the market studied, several multinational players are expected to enter the Japanese dietary supplements market over the coming years, and this factor is projected to intensify the competition among existing players.
Japan Dietary Supplements Market Leaders
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Solgar
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Natural Factors USA
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Enzymedica
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Nestle SA
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Now Health Group Inc.
*Disclaimer: Major Players sorted in no particular order
