Japan Dairy Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Japan Dairy Market is segmented by Category (Butter, Cheese, Cream, Dairy Desserts, Milk, Yogurt) and by Distribution Channel (Off-Trade, On-Trade). Market Value in USD and Volume are both presented. Key Data Points observed include Per capita consumption; Population; and Dairy production.

Japan Dairy Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Japan Dairy Market Size

Japan Dairy Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 32.59 Billion
Market Size (2030) USD 40.51 Billion
CAGR (2025 - 2030) 4.44 %
Market Concentration Low

Major Players

Japan Dairy Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Japan Dairy Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Japan Dairy Market Analysis

The Japan Dairy Market size is estimated at 32.59 billion USD in 2025, and is expected to reach 40.51 billion USD by 2030, growing at a CAGR of 4.44% during the forecast period (2025-2030).

The Japanese dairy industry is experiencing significant transformation driven by evolving retail infrastructure and modernized distribution channels. Supermarkets and hypermarkets dominate the retail landscape, commanding 62% of overall dairy product sales in 2022, owing to their extensive product selection and strategic merchandising capabilities. The retail sector is rapidly modernizing, with approximately 23.5% of supermarkets and hypermarkets implementing self-payment kiosks and cashless payment systems in 2022. This digital transformation is reshaping consumer shopping experiences and streamlining operations for retailers, while also addressing Japan's labor shortage challenges in the retail sector.


The emergence of omnichannel retail strategies is revolutionizing dairy products distribution in Japan. As of 2022, the country boasted over 2.5 million online retail stores, representing a significant shift toward digital commerce. This expansion is supported by strong consumer adoption, with 39% of Japanese households regularly purchasing groceries online. Major retailers are investing in temperature-controlled delivery infrastructure and implementing sophisticated inventory management systems to ensure product freshness and availability across both physical and digital channels.


Consumer preferences in Japan's dairy food market are increasingly influenced by convenience and accessibility factors. Convenience stores have emerged as the second-largest distribution channel, experiencing a 3.5% growth in dairy product sales in 2022. These stores are strategically positioned in high-traffic locations and operate with extended hours, making them ideal for busy urban consumers seeking ready-to-consume dairy products. The foodservice sector is also playing a crucial role, with approximately 23% of consumers dining out two to three times monthly, driving demand for dairy ingredients in restaurant chains and cafes.


The market is witnessing a significant shift in product merchandising and retail presentation strategies. Traditional dairy retailers are evolving into specialized boutique stores, offering premium and artisanal products to cater to discerning consumers. Major retail chains are expanding their private label offerings while simultaneously creating dedicated spaces for premium international brands. This dual approach allows retailers to capture both value-conscious consumers and premium segment customers. The integration of digital payment solutions and loyalty programs is further enhancing the shopping experience, with retailers leveraging consumer data to optimize product placement and promotional strategies.

Segment Analysis: Category

Yogurt Segment in Japan Dairy Market

Yogurt continues to dominate the Japan Dairy Market, holding approximately 35% market share in 2024, making it the largest segment. The segment's strong position is driven by the increasing consumer preference for functional dairy products with health benefits. Japanese consumers are particularly drawn to yogurt products fortified with probiotics and those offering digestive health benefits. Major companies, including Meiji Group, Morinaga Milk, and Megmilk, have introduced a wide range of yogurt-based products, including drinks, desserts, and snacks, to cater to the growing demand. The segment's growth is further supported by the rising trend of yogurt consumption during breakfast, with over 48% of Japanese consumers incorporating yogurt into their morning routine.

Market Analysis of Japan Dairy Market: Chart for Category

Milk Segment in Japan Dairy Market

The milk segment is projected to be the fastest-growing category in the Japan Dairy Market, with an anticipated CAGR of approximately 5% during 2024-2029. This growth is primarily driven by increasing milk production capacity and expanding herd size on Japanese dairy farms. The Government of Japan's support through various programs to improve livestock and milk production has been instrumental in driving this growth. The segment's expansion is further supported by rising consumer awareness about the nutritional benefits of milk and its growing application in various food and beverage products. The introduction of innovative products such as fortified milk and specialized dairy beverages is expected to maintain this growth momentum through 2029.

Remaining Segments in Category

The Japanese dairy market's other significant segments include cheese, dairy desserts, cream, and butter, each serving distinct consumer needs and preferences. The cheese segment has gained prominence due to the increasing westernization of food habits and the growing popularity of cheese-based dishes. Dairy desserts have carved out a significant niche, particularly in urban areas, driven by innovation in flavors and formats. The cream segment maintains steady growth through its essential role in both household cooking and commercial food preparation. The butter segment, while smaller, remains crucial for the bakery and confectionery industries, with both cultured and uncultured variants serving different market needs.

Segment Analysis: Distribution Channel

Off-Trade Segment in Japan Dairy Market

The off-trade segment dominates the Japan Dairy Market, commanding approximately 71% market share in 2024, driven by the extensive network of supermarkets, hypermarkets, convenience stores, and online retail channels. Supermarkets and hypermarkets account for the largest share within off-trade channels, offering a wide selection of brands, considerable shelf space, and frequent price promotions. The segment's growth is further accelerated by the rising adoption of online grocery shopping, with about 39% of Japanese households purchasing groceries online. The expansion of e-commerce platforms like Aeon Supermarket, Amazon Fresh, and Life Supermarket has significantly contributed to the segment's dominance. The off-trade segment is expected to maintain its leading position with a projected growth rate of around 4% during 2024-2029, supported by technological advancements in retail operations and the increasing consumer preference for convenient shopping experiences.

On-Trade Segment in Japan Dairy Market

The on-trade segment plays a vital role in the Japanese dairy food market through foodservice channels, restaurants, cafes, and other food establishments. This segment has shown steady growth driven by the increasing popularity of eating out among Japanese consumers and the rising consumption of dairy products in restaurants and cafes. Major quick-service restaurants like Starbucks, Doutor Coffee, KFC, and McDonald's significantly contribute to on-trade dairy sales, with McDonald's operating over 2,900 outlets and Starbucks having more than 1,600 locations across Japan. The segment particularly benefits from the extensive use of cheese in various cuisines and the growing demand for dairy desserts in foodservice establishments. The channel's growth is further supported by the expanding coffee culture and the increasing incorporation of dairy products in various menu items, making it an essential distribution channel for dairy manufacturers in Japan.

Japan Dairy Industry Overview

Top Companies in Japan Dairy Market

The dairy market in Japan is characterized by companies focusing heavily on product innovation and operational excellence to maintain their competitive positions. Major players in the Japanese dairy industry are actively expanding their product portfolios through new launches targeting health-conscious consumers, particularly in yogurt and functional dairy products segments. Companies are strengthening their distribution networks and implementing advanced quality control systems across their manufacturing facilities to ensure product safety and consistency. Strategic partnerships with local dairy farmers and investments in R&D capabilities are becoming increasingly common to secure raw material supply and drive innovation. Additionally, manufacturers are expanding their presence in international markets, particularly in other Asian countries, while simultaneously strengthening their domestic operations through facility modernization and capacity expansion.

Local Players Dominate Consolidated Market Structure

The Japanese dairy market exhibits a relatively consolidated structure dominated by established domestic players with deep-rooted distribution networks and strong brand recognition. Companies like Meiji Holdings, Megmilk Snow Brand, and Morinaga Milk Industry have maintained their market leadership through decades of operational experience and strong relationships with local dairy farmers. These domestic players benefit from their understanding of local consumer preferences and established procurement networks, particularly in regions like Hokkaido, which serves as the country's primary dairy production hub.


The market is characterized by a mix of diversified conglomerates and dairy specialists, with many leading players operating multiple business segments beyond dairy products. While international players maintain a presence in the market, they often operate through joint ventures or partnerships with local companies to navigate the unique characteristics of the Japanese market. The industry has witnessed selective merger and acquisition activities, primarily focused on strengthening existing market positions and expanding product portfolios rather than significant market consolidation.

Innovation and Distribution Key to Growth

Success in the Japanese dairy market increasingly depends on companies' ability to innovate while maintaining operational efficiency and product quality. Incumbents must focus on developing premium and functional dairy products that align with evolving consumer health preferences while maintaining competitive pricing strategies. Companies need to invest in advanced manufacturing technologies and sustainable practices to meet growing environmental concerns and regulatory requirements. Additionally, strengthening direct-to-consumer channels and expanding presence in convenience stores and specialty retail outlets has become crucial for maintaining market share.


For new entrants and smaller players, establishing strong relationships with local dairy farmers and developing niche product offerings in growing segments like functional yogurt and premium cheese presents opportunities for growth. Companies must also focus on building efficient cold chain logistics networks and implementing digital transformation initiatives to improve operational efficiency. The ability to adapt to changing regulatory requirements, particularly regarding food safety and labeling, while maintaining product quality and competitive pricing, will be crucial for long-term success. Furthermore, developing strong brand identities focused on health, wellness, and sustainability will be essential for capturing market share in an increasingly health-conscious consumer environment.

Japan Dairy Market Leaders

  1. Danone SA

  2. Megmilk Snow Brand Co. Ltd

  3. Meiji Dairies Corporation

  4. Morinaga Milk Industry Co. Ltd

  5. Yakult Honsha Co. Ltd

  6. *Disclaimer: Major Players sorted in no particular order
Japan Dairy Market Concentration
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Japan Dairy Market News

  • August 2021: Meiji launched a new culture of drinking yogurt with a combination of sakura and lychee flavors. This Japanese-inspired culture-drinking yogurt comes in a 155 ml bottle and is available at 7-Eleven stores in Japan.
  • July 2021: Yakult Honsha Co. Ltd launched the fermented milk drinks Yakult 400 and Yakult 1000 nationwide (Japan).
  • February 2021: Morinaga Milk Industry, the Japan-based dairy group, expanded its business in Vietnam by acquiring local player Elovi Vietnam. Elovi is engaged in the local manufacture of beverage and yogurt products.

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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the dairy industry. With the help of 45+ free charts, clients can access in-depth market analysis based on per capita consumption numbers and production data of raw materials for dairy, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on dairy, categories of dairy products, product types, etc., are available in the form of comprehensive reports as well as excel based data worksheets.

Japan Dairy Market
Japan Dairy Market
Japan Dairy Market
Japan Dairy Market

Japan Dairy Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Per Capita Consumption
  • 4.2 Raw Material/commodity Production
    • 4.2.1 Butter
    • 4.2.2 Cheese
    • 4.2.3 Milk
  • 4.3 Regulatory Framework
    • 4.3.1 Japan
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Category
    • 5.1.1 Butter
    • 5.1.1.1 By Product Type
    • 5.1.1.1.1 Cultured Butter
    • 5.1.1.1.2 Uncultured Butter
    • 5.1.2 Cheese
    • 5.1.2.1 By Product Type
    • 5.1.2.1.1 Natural Cheese
    • 5.1.2.1.2 Processed Cheese
    • 5.1.3 Cream
    • 5.1.3.1 By Product Type
    • 5.1.3.1.1 Double Cream
    • 5.1.3.1.2 Single Cream
    • 5.1.3.1.3 Whipping Cream
    • 5.1.3.1.4 Others
    • 5.1.4 Dairy Desserts
    • 5.1.4.1 By Product Type
    • 5.1.4.1.1 Cheesecakes
    • 5.1.4.1.2 Frozen Desserts
    • 5.1.4.1.3 Ice Cream
    • 5.1.4.1.4 Mousses
    • 5.1.4.1.5 Others
    • 5.1.5 Milk
    • 5.1.5.1 By Product Type
    • 5.1.5.1.1 Condensed milk
    • 5.1.5.1.2 Flavored Milk
    • 5.1.5.1.3 Fresh Milk
    • 5.1.5.1.4 Powdered Milk
    • 5.1.5.1.5 UHT Milk
    • 5.1.6 Yogurt
    • 5.1.6.1 By Product Type
    • 5.1.6.1.1 Flavored Yogurt
    • 5.1.6.1.2 Unflavored Yogurt
  • 5.2 Distribution Channel
    • 5.2.1 Off-Trade
    • 5.2.1.1 Convenience Stores
    • 5.2.1.2 Online Retail
    • 5.2.1.3 Specialist Retailers
    • 5.2.1.4 Supermarkets and Hypermarkets
    • 5.2.1.5 Others (Warehouse clubs, gas stations, etc.)
    • 5.2.2 On-Trade

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 6.4.1 Bel Japon KK
    • 6.4.2 Danone SA
    • 6.4.3 Megmilk Snow Brand Co. Ltd
    • 6.4.4 Meiji Dairies Corporation
    • 6.4.5 Morinaga Milk Industry Co. Ltd
    • 6.4.6 NH Foods Ltd
    • 6.4.7 Rokko Butter Co. Ltd
    • 6.4.8 Takanashi Dairy Co. Ltd
    • 6.4.9 Yakult Honsha Co. Ltd
    • 6.4.10 Yotsuba Milk Products Co. Ltd

7. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. PER CAPITA CONSUMPTION OF MILK, BUTTER, CHEESE, KG, JAPAN, 2017 - 2029
  1. Figure 2:  
  2. PRODUCTION OF BUTTER, METRIC TONNES, JAPAN, 2017 - 2021
  1. Figure 3:  
  2. PRODUCTION OF CHEESE, METRIC TONNES, JAPAN, 2017 - 2021
  1. Figure 4:  
  2. PRODUCTION OF MILK, METRIC TONNES, JAPAN, 2017 - 2021
  1. Figure 5:  
  2. VOLUME OF DAIRY, METRIC TONNES, BY JAPAN, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF DAIRY, USD, BY JAPAN, 2017 - 2029
  1. Figure 7:  
  2. VOLUME OF DAIRY MARKET BY CATEGORY, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF DAIRY MARKET BY CATEGORY, USD, JAPAN, 2017 - 2029
  1. Figure 9:  
  2. VOLUME SHARE OF DAIRY MARKET, BY CATEGORY , %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 10:  
  2. VALUE SHARE OF DAIRY MARKET, BY CATEGORY , %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 11:  
  2. VOLUME OF BUTTER MARKET BY PRODUCT TYPE, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 12:  
  2. VALUE OF BUTTER MARKET BY PRODUCT TYPE, USD, JAPAN, 2017 - 2029
  1. Figure 13:  
  2. VOLUME SHARE OF BUTTER MARKET BY PRODUCT TYPE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 14:  
  2. VALUE SHARE OF BUTTER MARKET BY PRODUCT TYPE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 15:  
  2. VOLUME OF CULTURED BUTTER MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 16:  
  2. VALUE OF CULTURED BUTTER MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF CULTURED BUTTER MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 18:  
  2. VOLUME OF UNCULTURED BUTTER MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 19:  
  2. VALUE OF UNCULTURED BUTTER MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 20:  
  2. VALUE SHARE OF UNCULTURED BUTTER MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 21:  
  2. VOLUME OF CHEESE MARKET BY PRODUCT TYPE, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 22:  
  2. VALUE OF CHEESE MARKET BY PRODUCT TYPE, USD, JAPAN, 2017 - 2029
  1. Figure 23:  
  2. VOLUME SHARE OF CHEESE MARKET BY PRODUCT TYPE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 24:  
  2. VALUE SHARE OF CHEESE MARKET BY PRODUCT TYPE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 25:  
  2. VOLUME OF NATURAL CHEESE MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF NATURAL CHEESE MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF NATURAL CHEESE MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 28:  
  2. VOLUME OF PROCESSED CHEESE MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF PROCESSED CHEESE MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF PROCESSED CHEESE MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 31:  
  2. VOLUME OF CREAM MARKET BY PRODUCT TYPE, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF CREAM MARKET BY PRODUCT TYPE, USD, JAPAN, 2017 - 2029
  1. Figure 33:  
  2. VOLUME SHARE OF CREAM MARKET BY PRODUCT TYPE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VALUE SHARE OF CREAM MARKET BY PRODUCT TYPE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 35:  
  2. VOLUME OF DOUBLE CREAM MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 36:  
  2. VALUE OF DOUBLE CREAM MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF DOUBLE CREAM MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 38:  
  2. VOLUME OF SINGLE CREAM MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 39:  
  2. VALUE OF SINGLE CREAM MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 40:  
  2. VALUE SHARE OF SINGLE CREAM MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 41:  
  2. VOLUME OF WHIPPING CREAM MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 42:  
  2. VALUE OF WHIPPING CREAM MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF WHIPPING CREAM MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 44:  
  2. VOLUME OF OTHERS MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF OTHERS MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 46:  
  2. VALUE SHARE OF OTHERS MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 47:  
  2. VOLUME OF DAIRY DESSERTS MARKET BY PRODUCT TYPE, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 48:  
  2. VALUE OF DAIRY DESSERTS MARKET BY PRODUCT TYPE, USD, JAPAN, 2017 - 2029
  1. Figure 49:  
  2. VOLUME SHARE OF DAIRY DESSERTS MARKET BY PRODUCT TYPE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 50:  
  2. VALUE SHARE OF DAIRY DESSERTS MARKET BY PRODUCT TYPE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 51:  
  2. VOLUME OF CHEESECAKES MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF CHEESECAKES MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF CHEESECAKES MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 54:  
  2. VOLUME OF FROZEN DESSERTS MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF FROZEN DESSERTS MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF FROZEN DESSERTS MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 57:  
  2. VOLUME OF ICE CREAM MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF ICE CREAM MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF ICE CREAM MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 60:  
  2. VOLUME OF MOUSSES MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF MOUSSES MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 62:  
  2. VALUE SHARE OF MOUSSES MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 63:  
  2. VOLUME OF OTHERS MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 64:  
  2. VALUE OF OTHERS MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 65:  
  2. VALUE SHARE OF OTHERS MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 66:  
  2. VOLUME OF MILK MARKET BY PRODUCT TYPE, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 67:  
  2. VALUE OF MILK MARKET BY PRODUCT TYPE, USD, JAPAN, 2017 - 2029
  1. Figure 68:  
  2. VOLUME SHARE OF MILK MARKET BY PRODUCT TYPE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 69:  
  2. VALUE SHARE OF MILK MARKET BY PRODUCT TYPE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 70:  
  2. VOLUME OF CONDENSED MILK MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 71:  
  2. VALUE OF CONDENSED MILK MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 72:  
  2. VALUE SHARE OF CONDENSED MILK MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 73:  
  2. VOLUME OF FLAVORED MILK MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 74:  
  2. VALUE OF FLAVORED MILK MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 75:  
  2. VALUE SHARE OF FLAVORED MILK MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 76:  
  2. VOLUME OF FRESH MILK MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 77:  
  2. VALUE OF FRESH MILK MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 78:  
  2. VALUE SHARE OF FRESH MILK MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 79:  
  2. VOLUME OF POWDERED MILK MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 80:  
  2. VALUE OF POWDERED MILK MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 81:  
  2. VALUE SHARE OF POWDERED MILK MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 82:  
  2. VOLUME OF UHT MILK MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 83:  
  2. VALUE OF UHT MILK MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 84:  
  2. VALUE SHARE OF UHT MILK MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 85:  
  2. VOLUME OF YOGURT MARKET BY PRODUCT TYPE, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 86:  
  2. VALUE OF YOGURT MARKET BY PRODUCT TYPE, USD, JAPAN, 2017 - 2029
  1. Figure 87:  
  2. VOLUME SHARE OF YOGURT MARKET BY PRODUCT TYPE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 88:  
  2. VALUE SHARE OF YOGURT MARKET BY PRODUCT TYPE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 89:  
  2. VOLUME OF FLAVORED YOGURT MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 90:  
  2. VALUE OF FLAVORED YOGURT MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 91:  
  2. VALUE SHARE OF FLAVORED YOGURT MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 92:  
  2. VOLUME OF UNFLAVORED YOGURT MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 93:  
  2. VALUE OF UNFLAVORED YOGURT MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 94:  
  2. VALUE SHARE OF UNFLAVORED YOGURT MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2022 VS 2029
  1. Figure 95:  
  2. VOLUME OF DAIRY MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 96:  
  2. VALUE OF DAIRY MARKET BY DISTRIBUTION CHANNEL, USD, JAPAN, 2017 - 2029
  1. Figure 97:  
  2. VOLUME SHARE OF DAIRY MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 98:  
  2. VALUE SHARE OF DAIRY MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 99:  
  2. VOLUME OF DAIRY MARKET BY SUB DISTRIBUTION CHANNELS, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 100:  
  2. VALUE OF DAIRY MARKET BY SUB DISTRIBUTION CHANNELS, USD, JAPAN, 2017 - 2029
  1. Figure 101:  
  2. VOLUME SHARE OF DAIRY MARKET, BY SUB DISTRIBUTION CHANNELS , %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 102:  
  2. VALUE SHARE OF DAIRY MARKET, BY SUB DISTRIBUTION CHANNELS , %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 103:  
  2. VOLUME OF DAIRY MARKET SOLD VIA CONVENIENCE STORES, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 104:  
  2. VALUE OF DAIRY MARKET SOLD VIA CONVENIENCE STORES, USD, JAPAN, 2017 - 2029
  1. Figure 105:  
  2. VALUE SHARE OF DAIRY MARKET, SOLD VIA CONVENIENCE STORES, BY CATEGORY , %, JAPAN, 2022 VS 2029
  1. Figure 106:  
  2. VOLUME OF DAIRY MARKET SOLD VIA ONLINE RETAIL, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 107:  
  2. VALUE OF DAIRY MARKET SOLD VIA ONLINE RETAIL, USD, JAPAN, 2017 - 2029
  1. Figure 108:  
  2. VALUE SHARE OF DAIRY MARKET, SOLD VIA ONLINE RETAIL, BY CATEGORY , %, JAPAN, 2022 VS 2029
  1. Figure 109:  
  2. VOLUME OF DAIRY MARKET SOLD VIA SPECIALIST RETAILERS, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 110:  
  2. VALUE OF DAIRY MARKET SOLD VIA SPECIALIST RETAILERS, USD, JAPAN, 2017 - 2029
  1. Figure 111:  
  2. VALUE SHARE OF DAIRY MARKET, SOLD VIA SPECIALIST RETAILERS, BY CATEGORY , %, JAPAN, 2022 VS 2029
  1. Figure 112:  
  2. VOLUME OF DAIRY MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 113:  
  2. VALUE OF DAIRY MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, JAPAN, 2017 - 2029
  1. Figure 114:  
  2. VALUE SHARE OF DAIRY MARKET, SOLD VIA SUPERMARKETS AND HYPERMARKETS, BY CATEGORY , %, JAPAN, 2022 VS 2029
  1. Figure 115:  
  2. VOLUME OF DAIRY MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 116:  
  2. VALUE OF DAIRY MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), USD, JAPAN, 2017 - 2029
  1. Figure 117:  
  2. VALUE SHARE OF DAIRY MARKET, SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), BY CATEGORY , %, JAPAN, 2022 VS 2029
  1. Figure 118:  
  2. VOLUME OF DAIRY MARKET SOLD VIA ON-TRADE, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 119:  
  2. VALUE OF DAIRY MARKET SOLD VIA ON-TRADE, USD, JAPAN, 2017 - 2029
  1. Figure 120:  
  2. VALUE SHARE OF DAIRY MARKET, SOLD VIA ON-TRADE, BY CATEGORY , %, JAPAN, 2022 VS 2029
  1. Figure 121:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, JAPAN, 2017 - 2029
  1. Figure 122:  
  2. MOST ADOPTED STRATEGIES, COUNT, JAPAN, 2017 - 2029
  1. Figure 123:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, JAPAN

Japan Dairy Industry Segmentation

Butter, Cheese, Cream, Dairy Desserts, Milk, Yogurt are covered as segments by Category. Off-Trade, On-Trade are covered as segments by Distribution Channel.
Category Butter By Product Type Cultured Butter
Uncultured Butter
Cheese By Product Type Natural Cheese
Processed Cheese
Cream By Product Type Double Cream
Single Cream
Whipping Cream
Others
Dairy Desserts By Product Type Cheesecakes
Frozen Desserts
Ice Cream
Mousses
Others
Milk By Product Type Condensed milk
Flavored Milk
Fresh Milk
Powdered Milk
UHT Milk
Yogurt By Product Type Flavored Yogurt
Unflavored Yogurt
Distribution Channel Off-Trade Convenience Stores
Online Retail
Specialist Retailers
Supermarkets and Hypermarkets
Others (Warehouse clubs, gas stations, etc.)
On-Trade
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Market Definition

  • Butter - Butter is a yellow-to-white solid emulsion of fat globules, water, and inorganic salts produced by churning the cream from cows’ milk
  • Dairy - Dairy product include milk and any of the foods made from milk, including butter, cheese, ice cream, yogurt, and condensed and dried milk.
  • Frozen Desserts - Frozen dairy dessert means and includes products containing milk or cream and other ingredients which are frozen or semi-frozen prior to consumption, such as ice milk or sherbet, including frozen dairy desserts for special dietary purposes, and sorbet
  • Sour Milk Drinks - Sour milk is thick, curdled milk, with a sour taste, obtained from the fermentation of milk. Sour milk drinks such as kefir, laban, buttermilk have been considered in the study
Keyword Definition
Cultured Butter Cultured butter is prepared by having the raw butter go through chemical processing and has been added with certain emulsifiers and foreign ingredients.
Uncultured Butter This type of butter is one which has not been processed in any way
Natural Cheese The type of cheese in its most natural form. It is made from natural and simple products and ingredients, including fresh and natural salts, natural colors, enzymes, and high-quality milk.
Processed Cheese Processed cheese undergoes the same processes as natural cheese; however, it requires more steps and many different forms of ingredients. Making processed cheese involves melting natural cheese, emulsifying it, and adding preservatives and other artificial ingredients or colorings.
Single Cream Single cream contains around 18% fat. It’s a single layer of cream that appears over boiled milk.
Double Cream Double cream contains 48% fat, more than double the amount of fat of single cream. It’s heavier and thicker than single cream
Whipping Cream This has a much higher fat percentage than single cream (36%). Used to top cakes, pies, and puddings and as a thickener for sauces, soups, and fillings.
Frozen Desserts Desserts that are meant to be eaten in frozen condition. E.g., sherbets, sorbets, frozen yogurts
UHT Milk (Ultra-high temperature milk) Milk heated at a very high temperature. Ultra-high-temperature processing (UHT) of milk involves heating for 1–8 sec at 135–154°C. which kills the spore-forming pathogenic microorganism, resulting in a product with a shelf-life of several months.
Non-dairy butter/Plant-based butter Butter made from plant-derived oil such as coconut, palm, etc.
Non-dairy Yogurt Yogurt made from typically made from nuts, like almonds, cashews, coconuts, and even other foods like soybeans, plantains, oats, and peas
On-trade It refers to restaurants, QSRs, and bars.
Off-trade It refers to supermarkets, hypermarkets, on-line channels, etc.
Neufchatel cheese One of the oldest kinds of cheese in France. It is a soft, slightly crumbly, mold-ripened, bloomy-rind cheese made in the Neufchâtel-en-Bray region of Normandy.
Flexitarian It refers to a consumer preferring a semi-vegetarian diet, that is centered on plant foods with limited or occasional inclusion of meat.
Lactose Intolerance Lactose intolerance is a reaction in digestive system to lactose, the sugar in milk. It causes uncomfortable symptoms in response to the consumption of dairy products.
Cream Cheese Cream cheese is a soft and creamy fresh cheese with a tangy taste made from milk and cream.
Sorbets Sorbet is a frozen dessert made using ice combined with fruit juice, fruit purée, or other ingredients, such as wine, liqueur, or honey.
Sherbet Sherbet is a sweetened frozen dessert made with fruit and some sort of dairy product such as milk or cream.
Shelf stable Foods that can be safely stored at room temperature, or "on the shelf," for at least one year and do not have to be cooked or refrigerated to eat safely.
DSD Direct Store Delivery is the process in supply chain management wherein the product is delivered from manufacturing plant directly to the retailer.
OU Kosher Orthodox Union Kosher is a kosher certification agency based in New York City.
Gelato Gelato is a frozen creamy dessert made with milk, heavy cream and sugar.
Grass-fed Cows Grass-fed cows are allowed to graze in pastures, where they eat a variety of grasses and clover.
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Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Japan Dairy Market Research FAQs

How big is the Japan Dairy Market?

The Japan Dairy Market size is expected to reach USD 32.59 billion in 2025 and grow at a CAGR of 4.44% to reach USD 40.51 billion by 2030.

What is the current Japan Dairy Market size?

In 2025, the Japan Dairy Market size is expected to reach USD 32.59 billion.

Who are the key players in Japan Dairy Market?

Danone SA, Megmilk Snow Brand Co. Ltd, Meiji Dairies Corporation, Morinaga Milk Industry Co. Ltd and Yakult Honsha Co. Ltd are the major companies operating in the Japan Dairy Market.

Which segment has the biggest share in the Japan Dairy Market?

In the Japan Dairy Market, the Off-Trade segment accounts for the largest share by distribution channel.

Which is the fastest growing segment in the Japan Dairy Market?

In 2025, the Off-Trade segment accounts for the fastest growing by distribution channel in the Japan Dairy Market.

What years does this Japan Dairy Market cover, and what was the market size in 2025?

In 2025, the Japan Dairy Market size was estimated at 32.59 billion. The report covers the Japan Dairy Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Japan Dairy Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Japan Dairy Market Research

Mordor Intelligence delivers a comprehensive analysis of the dairy industry, with specialized expertise in the Japanese dairy industry. Our extensive research covers the entire spectrum of dairy products and milk products in Japan. This includes a detailed analysis of the ice cream market and various yogurt segments. The report provides in-depth insights into the rapidly evolving dairy in Japan landscape. It pays particular attention to emerging trends in the Japanese market and consumer preferences.

Stakeholders benefit from our detailed examination of distribution channels, market dynamics, and competitive analysis across the dairy food market. The report PDF, available for download, includes comprehensive coverage of specialized segments such as the Japan coconut milk market and emerging opportunities in lactose-free alternatives. Our analysis extends to various market categories, including flavored yogurt trends and regional consumption patterns. This provides valuable insights for businesses operating in or planning to enter the Japanese dairy sector. The report also examines how Japanese milk brands are adapting to changing consumer preferences and regulatory requirements.

Japan Dairy Market Report Snapshots