Japan Dairy Alternatives Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Japan Dairy Alternatives Market is segmented by Category (Non-Dairy Butter, Non-Dairy Cheese, Non-Dairy Milk, Non-Dairy Yogurt) and by Distribution Channel (Off-Trade, On-Trade). Market Value in USD and Volume are both presented. Key Data Points observed include Per capita consumption; Population; and Production volume of plant-based products.

Japan Dairy Alternatives Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Japan Dairy Alternatives Market Size

Japan Dairy Alternatives Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 1.48 Billion
Market Size (2030) USD 1.95 Billion
CAGR (2025 - 2030) 5.73 %
Market Concentration High

Major Players

Japan Dairy Alternatives Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Japan Dairy Alternatives Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Japan Dairy Alternatives Market Analysis

The Japan Dairy Alternatives Market size is estimated at 1.48 billion USD in 2025, and is expected to reach 1.95 billion USD by 2030, growing at a CAGR of 5.73% during the forecast period (2025-2030).

The Japanese dairy alternatives market is experiencing a significant transformation driven by evolving retail infrastructure and digital innovation. Major retailers are rapidly adopting omnichannel strategies, integrating their physical and digital presence to provide seamless shopping experiences. This shift is supported by Japan's high internet penetration rate of approximately 94% as of 2022, enabling retailers to effectively reach and engage with consumers across multiple touchpoints. Convenience store chains are expanding their frozen and refrigerated sections to accommodate growing demand for alternative dairy products, with market leader Seven-Eleven operating over 21,000 stores across Japan as of 2022. The retail landscape continues to evolve with the implementation of digital signage, self-checkout kiosks, and mobile ordering systems specifically designed to promote and facilitate the purchase of dairy alternatives.


Consumer preferences in Japan are increasingly aligned with health-conscious and sustainable lifestyle choices, particularly among younger generations. As of 2022, approximately 5% of Japan's population identified as following a vegan diet, representing a significant shift in dietary preferences. This transformation is evident in the foodservice sector, where major chains like Starbucks, which operated 1,630 locations in Japan as of 2022, have expanded their plant milk beverage options. Restaurants and cafes are increasingly incorporating dairy-free alternatives into their menus, offering non-dairy options in beverages, desserts, and various culinary applications.


The distribution landscape is evolving with the emergence of specialized retail formats and innovative delivery models. Supermarkets and hypermarkets maintain their dominance in the off-trade channel, leveraging their extensive networks and strategic product placement to influence consumer purchasing decisions. These retailers are implementing advanced merchandising strategies, dedicating specific shelf spaces to plant milk products and implementing targeted promotional campaigns. The convenience store sector is innovating through the introduction of 24/7 operations, mobile payment solutions, and specialized vending machines for dairy alternative products.


Product innovation and diversification continue to shape the market dynamics, with manufacturers focusing on developing new flavors and formats to meet evolving consumer preferences. Companies are investing in research and development to improve taste profiles and nutritional content, particularly in categories like dairy alternatives milk and non-dairy yogurt. Local producers are competing with international brands by launching products that cater to Japanese taste preferences and dietary requirements. The industry is witnessing increased collaboration between manufacturers and retailers to develop private label offerings, providing consumers with more affordable options while maintaining quality standards.

Segment Analysis: Category

Non-Dairy Milk Segment in Japan Dairy Alternatives Market

Non-dairy milk dominates the Japanese dairy alternatives market, commanding approximately 90% of the total market value in 2024. This substantial market share can be attributed to the increasing environmental consciousness among Japanese consumers, particularly the younger generation, who are actively seeking sustainable and plant-based milk alternatives. The segment's growth is primarily driven by soy milk, which accounts for about 81% of the plant milk category, followed by almond milk and other alternatives. The versatile usage of non-dairy milk in beverages, desserts, and various cuisines has significantly contributed to its market dominance. Major local producers such as Kikkoman, Marusan, and Otsuka Pharmaceutical have strengthened their position by offering innovative products and flavors to cater to evolving consumer preferences.

Market Analysis of Japan Dairy Alternatives Market: Chart for Category

Non-Dairy Cheese Segment in Japan Dairy Alternatives Market

The non-dairy cheese segment is experiencing remarkable growth in the Japanese market, projected to expand at approximately 29% annually from 2024 to 2029. This impressive growth trajectory is driven by increasing consumer interest in macrobiotic diets and the rapid adoption of healthy and sustainable lifestyles. The segment's expansion is further supported by the growing number of food service chains introducing vegan options on their menus, incorporating vegan cheese into plant-based burgers, burritos, hotpots, and other dishes. Manufacturers are innovating with various plant sources such as soy, almond, and cashew, offering different flavors to cater to diverse consumer preferences. The segment's growth is also bolstered by rising awareness of animal cruelty and the environmental impact of traditional dairy substitutes production.

Remaining Segments in Category

The non-dairy butter and non-dairy yogurt segments represent emerging opportunities in the Japanese dairy alternatives market. Non-dairy butter is gaining traction among health-conscious consumers seeking products with lower saturated fat content and higher levels of monounsaturated fat and omega-3. The segment offers products in various forms, including spreads and blocks, catering to both cooking and direct consumption needs. Meanwhile, the vegan yogurt segment is experiencing significant growth driven by increasing demand for gut-boosting probiotics made from plant-based ingredients. Manufacturers in both segments are focusing on product innovation and expanding their distribution networks to capture a larger market share.

Segment Analysis: Distribution Channel

Off-Trade Segment in Japan Dairy Alternatives Market

The off-trade segment dominates the Japanese dairy alternatives market, commanding approximately 99% of the total market value in 2024. This substantial market share can be attributed to the extensive networks of supermarkets, convenience stores, and specialist retailers across Japan, making non-dairy products easily accessible to consumers. The segment's growth is primarily driven by the increasing adoption of an omnichannel approach by major retailers, the expansion of product assortments in supermarkets, and the rising popularity of online shopping platforms. Supermarkets and hypermarkets particularly stand out within the off-trade channel, occupying around 72% of the segment's value share, as they offer a wide variety of both local and international dairy alternatives brands under one roof. The segment is projected to maintain its dominant position, growing at nearly 6% CAGR from 2024 to 2029, supported by factors such as the increasing penetration of e-commerce platforms, the expansion of specialty stores, and the growing consumer preference for purchasing non-dairy products through organized retail channels.

On-Trade Segment in Japan Dairy Alternatives Market

The on-trade segment, while smaller in market share, plays a crucial role in introducing dairy alternatives to consumers through foodservice establishments. This channel has gained traction due to the increasing demand for out-of-home consumption of vegan preparations and the growing number of restaurants incorporating plant-based options in their menus. Major foodservice chains like Starbucks, Costa Coffee, and other cafes have expanded their plant-based beverage offerings, including various options for lattes and other coffee-based drinks with non-dairy alternatives. The segment's growth is further supported by the rising number of vegan restaurants and cafes across Japan, along with traditional establishments adding vegan options to their menus to cater to the growing health-conscious consumer base. Additionally, the increasing popularity of plant milk alternatives in coffee shops and the growing trend of customization in beverage choices have contributed to the segment's development in the market.

Japan Dairy Alternatives Industry Overview

Top Companies in Japan Dairy Alternatives Market

The Japanese dairy alternatives market is characterized by continuous product innovation and strategic expansion initiatives by key players. Companies are focusing on developing new flavors and variants while improving product formulations to better match consumer preferences and health requirements. Operational agility is demonstrated through the adoption of sustainable practices and obtaining various certifications like FSSC22000 and organic accreditations. Strategic moves include strengthening distribution networks through both traditional retail channels and e-commerce platforms. Companies are also investing in research and development facilities to discover new technologies and improve product quality. The expansion strategies involve collaborations with international players, penetration into new geographical regions, and diversification of product portfolios to include various alternative dairy products.

Local Players Dominate Market Leadership Position

The Japanese dairy alternatives market is predominantly controlled by established local companies with a deep-rooted understanding of domestic consumer preferences. Major players like Kikkoman Corporation, Marusan-AI Co. Ltd, and Ezaki Glico Co. Ltd have built strong market positions through their extensive distribution networks and brand recognition. These companies leverage their existing infrastructure and relationships with suppliers to maintain competitive advantages. The market structure shows a moderate level of consolidation, with the top players accounting for a significant share while leaving room for specialized players in niche segments.


The competitive landscape is characterized by a mix of large conglomerates and specialized manufacturers, each bringing unique strengths to the market. While conglomerates benefit from economies of scale and integrated operations, specialized players focus on product innovation and quality. Merger and acquisition activities are relatively limited, with companies preferring organic growth through product development and market expansion. International players are gradually increasing their presence through partnerships with local companies and strategic investments in manufacturing facilities.

Innovation and Distribution Key to Success

Success in the Japanese dairy alternatives market requires a comprehensive understanding of evolving consumer preferences and health trends. Companies need to invest in research and development to create products that meet specific dietary requirements while maintaining traditional taste preferences. Building strong relationships with retailers and distributors is crucial for maintaining market share. Established players must continue to innovate their product offerings while maintaining quality standards and competitive pricing. Additionally, companies need to focus on sustainable practices and transparent supply chains to maintain consumer trust and meet regulatory requirements.


For new entrants and smaller players, differentiation through unique product offerings and targeted marketing strategies is essential. Companies must focus on developing specialized products for specific consumer segments while building strong brand identities. Success also depends on establishing efficient distribution networks and leveraging digital platforms for market reach. The ability to adapt to changing regulatory requirements, particularly regarding food safety and labeling, will be crucial. Companies must also consider potential substitution risks from new dairy-free products and invest in building consumer loyalty through quality and innovation. Furthermore, the growing popularity of plant milk presents both an opportunity and a challenge, requiring companies to innovate continuously.

Japan Dairy Alternatives Market Leaders

  1. Ezaki Glico Co. Ltd

  2. Kikkoman Corporation

  3. MARUSAN-AI CO. LTD

  4. Otsuka Holdings Co. Ltd

  5. Saputo Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Japan Dairy Alternatives Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Japan Dairy Alternatives Market News

  • November 2021: Blue Diamond Growers expanded its product portfolio by introducing a new product, Extra Cream Almond Milk.
  • August 2021: Sapporo Holdings Ltd's (Pokka) subsidiary, Pokka Sapporo, launched a new range of soy, coconut, and almond-based yogurt under its Soibio brand. The product is available in various sizes.
  • October 2019: Blue Diamond expanded its Almond Breeze range by launching two new creamers and almond milk blended with bananas.

Free With This Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the dairy alternatives industry. With the help of 45+ free charts, clients can access in-depth market analysis based on per capita consumption numbers and production data of raw materials for dairy alternatives, through granular level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on dairy alternative products, categories of dairy alternative products, product types, etc., are available in the form of comprehensive reports as well as excel based data worksheets.

Japan Dairy Alternatives Market
Japan Dairy Alternatives Market
Japan Dairy Alternatives Market
Japan Dairy Alternatives Market

Japan Dairy Alternatives Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Per Capita Consumption
  • 4.2 Raw Material/commodity Production
    • 4.2.1 Dairy Alternative - Raw Material Production
  • 4.3 Regulatory Framework
    • 4.3.1 Japan
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Category
    • 5.1.1 Non-Dairy Butter
    • 5.1.2 Non-Dairy Cheese
    • 5.1.3 Non-Dairy Milk
    • 5.1.3.1 By Product Type
    • 5.1.3.1.1 Almond Milk
    • 5.1.3.1.2 Coconut Milk
    • 5.1.3.1.3 Hemp Milk
    • 5.1.3.1.4 Oat Milk
    • 5.1.3.1.5 Soy Milk
    • 5.1.4 Non-Dairy Yogurt
  • 5.2 Distribution Channel
    • 5.2.1 Off-Trade
    • 5.2.1.1 Convenience Stores
    • 5.2.1.2 Online Retail
    • 5.2.1.3 Specialist Retailers
    • 5.2.1.4 Supermarkets and Hypermarkets
    • 5.2.1.5 Others (Warehouse clubs, gas stations, etc.)
    • 5.2.2 On-Trade

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 6.4.1 Blue Diamond Growers
    • 6.4.2 Ezaki Glico Co. Ltd
    • 6.4.3 Kikkoman Corporation
    • 6.4.4 Marinfood Co. Ltd
    • 6.4.5 MARUSAN-AI CO. LTD
    • 6.4.6 Otsuka Holdings Co. Ltd
    • 6.4.7 Sapporo Holdings Ltd (POKKA SAPPORO Food & Beverage Ltd)
    • 6.4.8 Saputo Inc.

7. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

List of Tables & Figures

  1. Figure 1:  
  2. PER CAPITA CONSUMPTION OF DAIRY ALTERNATIVES, KG, JAPAN, 2017 - 2029
  1. Figure 2:  
  2. PRODUCTION VOLUME OF JAPAN DAIRY ALTERNATIVES MARKET - RAW MATERIAL, METRIC TONNES, JAPAN, 2017 - 2021
  1. Figure 3:  
  2. VOLUME OF DAIRY ALTERNATIVES, METRIC TONNES, BY JAPAN, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF DAIRY ALTERNATIVES, USD MN, BY JAPAN, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET BY CATEGORY, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET BY CATEGORY, USD MN, JAPAN, 2017 - 2029
  1. Figure 7:  
  2. VOLUME SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VOLUME OF NON-DAIRY BUTTER MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF NON-DAIRY BUTTER MARKET, USD MN, JAPAN, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF NON-DAIRY BUTTER MARKET, BY DISTRIBUTION CHANNEL, %, JAPAN, 2022 VS 2029
  1. Figure 12:  
  2. VOLUME OF NON-DAIRY CHEESE MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 13:  
  2. VALUE OF NON-DAIRY CHEESE MARKET, USD MN, JAPAN, 2017 - 2029
  1. Figure 14:  
  2. VALUE SHARE OF NON-DAIRY CHEESE MARKET, BY DISTRIBUTION CHANNEL, %, JAPAN, 2022 VS 2029
  1. Figure 15:  
  2. VOLUME OF NON-DAIRY MILK MARKET BY PRODUCT TYPE, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 16:  
  2. VALUE OF NON-DAIRY MILK MARKET BY PRODUCT TYPE, USD MN, JAPAN, 2017 - 2029
  1. Figure 17:  
  2. VOLUME SHARE OF NON-DAIRY MILK MARKET BY PRODUCT TYPE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 18:  
  2. VALUE SHARE OF NON-DAIRY MILK MARKET BY PRODUCT TYPE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 19:  
  2. VOLUME OF ALMOND MILK MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 20:  
  2. VALUE OF ALMOND MILK MARKET, USD MN, JAPAN, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF ALMOND MILK MARKET, BY DISTRIBUTION CHANNEL, %, JAPAN, 2022 VS 2029
  1. Figure 22:  
  2. VOLUME OF COCONUT MILK MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF COCONUT MILK MARKET, USD MN, JAPAN, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF COCONUT MILK MARKET, BY DISTRIBUTION CHANNEL, %, JAPAN, 2022 VS 2029
  1. Figure 25:  
  2. VOLUME OF HEMP MILK MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF HEMP MILK MARKET, USD MN, JAPAN, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF HEMP MILK MARKET, BY DISTRIBUTION CHANNEL, %, JAPAN, 2022 VS 2029
  1. Figure 28:  
  2. VOLUME OF OAT MILK MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF OAT MILK MARKET, USD MN, JAPAN, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL, %, JAPAN, 2022 VS 2029
  1. Figure 31:  
  2. VOLUME OF SOY MILK MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF SOY MILK MARKET, USD MN, JAPAN, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF SOY MILK MARKET, BY DISTRIBUTION CHANNEL, %, JAPAN, 2022 VS 2029
  1. Figure 34:  
  2. VOLUME OF NON-DAIRY YOGURT MARKET, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF NON-DAIRY YOGURT MARKET, USD MN, JAPAN, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF NON-DAIRY YOGURT MARKET, BY DISTRIBUTION CHANNEL, %, JAPAN, 2022 VS 2029
  1. Figure 37:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET BY DISTRIBUTION CHANNEL, USD MN, JAPAN, 2017 - 2029
  1. Figure 39:  
  2. VOLUME SHARE OF DAIRY ALTERNATIVES MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 40:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY DISTRIBUTION CHANNEL , %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 41:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET BY SUB DISTRIBUTION CHANNELS, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 42:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET BY SUB DISTRIBUTION CHANNELS, USD MN, JAPAN, 2017 - 2029
  1. Figure 43:  
  2. VOLUME SHARE OF DAIRY ALTERNATIVES MARKET, BY SUB DISTRIBUTION CHANNELS , %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 44:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY SUB DISTRIBUTION CHANNELS , %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 45:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA CONVENIENCE STORES, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 46:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA CONVENIENCE STORES, USD MN, JAPAN, 2017 - 2029
  1. Figure 47:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA CONVENIENCE STORES, BY CATEGORY , %, JAPAN, 2022 VS 2029
  1. Figure 48:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA ONLINE RETAIL, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA ONLINE RETAIL, USD MN, JAPAN, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA ONLINE RETAIL, BY CATEGORY , %, JAPAN, 2022 VS 2029
  1. Figure 51:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA SPECIALIST RETAILERS, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA SPECIALIST RETAILERS, USD MN, JAPAN, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA SPECIALIST RETAILERS, BY CATEGORY , %, JAPAN, 2022 VS 2029
  1. Figure 54:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD MN, JAPAN, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA SUPERMARKETS AND HYPERMARKETS, BY CATEGORY , %, JAPAN, 2022 VS 2029
  1. Figure 57:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), USD MN, JAPAN, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), BY CATEGORY , %, JAPAN, 2022 VS 2029
  1. Figure 60:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA ON-TRADE, METRIC TONNES, JAPAN, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA ON-TRADE, USD MN, JAPAN, 2017 - 2029
  1. Figure 62:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA ON-TRADE, BY CATEGORY , %, JAPAN, 2022 VS 2029
  1. Figure 63:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, JAPAN, 2017 - 2029
  1. Figure 64:  
  2. MOST ADOPTED STRATEGIES, COUNT, JAPAN, 2017 - 2029
  1. Figure 65:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, JAPAN

Japan Dairy Alternatives Industry Segmentation

Non-Dairy Butter, Non-Dairy Cheese, Non-Dairy Milk, Non-Dairy Yogurt are covered as segments by Category. Off-Trade, On-Trade are covered as segments by Distribution Channel.
Category Non-Dairy Butter
Non-Dairy Cheese
Non-Dairy Milk By Product Type Almond Milk
Coconut Milk
Hemp Milk
Oat Milk
Soy Milk
Non-Dairy Yogurt
Distribution Channel Off-Trade Convenience Stores
Online Retail
Specialist Retailers
Supermarkets and Hypermarkets
Others (Warehouse clubs, gas stations, etc.)
On-Trade
Need A Different Region or Segment?
Customize Now

Market Definition

  • Dairy Alternatives - Dairy alternatives are foods that are made from plant-based milk/oils instead of their usual animal products, such as cheese, butter, milk, ice cream, yogurt, etc. Plant-based or non-dairy milk alternative is the fast-growing segment in the newer food product development category of functional and specialty beverage across the globe.
  • Non-Dairy Butter - Non dairy butter is a vegan butter alternative that is made from a mixture of plant oils. With an increase in alternative diets like vegetarianism, veganism, and gluten intolerance, plant butter is a healthy non-dairy substitute for normal butter.
  • Non-Dairy Ice Cream - Plant based ice cream is a growing category. Non-dairy ice cream is a type of dessert made without any animal ingredients. This is typically considered a substitute for regular ice cream for those who cannot or do not eat animal or animal-derived products, including eggs, milk, cream, or honey.
  • Plant-Based Milk - Plant based milks are milk substitutes that are made from nuts (e.g., hazelnuts, hemp seeds), seeds (e.g., sesame, walnuts, coconuts, cashews, almonds, rice, oats, etc.) or legumes (e.g., soy). Plant-based milk such as soy milk and almond milk have been popular in East Asia and the Middle East for centuries.
Keyword Definition
Cultured Butter Cultured butter is prepared by having the raw butter go through chemical processing and has been added with certain emulsifiers and foreign ingredients.
Uncultured Butter This type of butter is one which has not been processed in any way
Natural Cheese The type of cheese in its most natural form. It is made from natural and simple products and ingredients, including fresh and natural salts, natural colors, enzymes, and high-quality milk.
Processed Cheese Processed cheese undergoes the same processes as natural cheese; however, it requires more steps and many different forms of ingredients. Making processed cheese involves melting natural cheese, emulsifying it, and adding preservatives and other artificial ingredients or colorings.
Single Cream Single cream contains around 18% fat. It’s a single layer of cream that appears over boiled milk.
Double Cream Double cream contains 48% fat, more than double the amount of fat of single cream. It’s heavier and thicker than single cream
Whipping Cream This has a much higher fat percentage than single cream (36%). Used to top cakes, pies, and puddings and as a thickener for sauces, soups, and fillings.
Frozen Desserts Desserts that are meant to be eaten in frozen condition. E.g., sherbets, sorbets, frozen yogurts
UHT Milk (Ultra-high temperature milk) Milk heated at a very high temperature. Ultra-high-temperature processing (UHT) of milk involves heating for 1–8 sec at 135–154°C. which kills the spore-forming pathogenic microorganism, resulting in a product with a shelf-life of several months.
Non-dairy butter/Plant-based butter Butter made from plant-derived oil such as coconut, palm, etc.
Non-dairy Yogurt Yogurt made from typically made from nuts, like almonds, cashews, coconuts, and even other foods like soybeans, plantains, oats, and peas
On-trade It refers to restaurants, QSRs, and bars.
Off-trade It refers to supermarkets, hypermarkets, on-line channels, etc.
Neufchatel cheese One of the oldest kinds of cheese in France. It is a soft, slightly crumbly, mold-ripened, bloomy-rind cheese made in the Neufchâtel-en-Bray region of Normandy.
Flexitarian It refers to a consumer preferring a semi-vegetarian diet, that is centered on plant foods with limited or occasional inclusion of meat.
Lactose Intolerance Lactose intolerance is a reaction in digestive system to lactose, the sugar in milk. It causes uncomfortable symptoms in response to the consumption of dairy products.
Cream Cheese Cream cheese is a soft and creamy fresh cheese with a tangy taste made from milk and cream.
Sorbets Sorbet is a frozen dessert made using ice combined with fruit juice, fruit purée, or other ingredients, such as wine, liqueur, or honey.
Sherbet Sherbet is a sweetened frozen dessert made with fruit and some sort of dairy product such as milk or cream.
Shelf stable Foods that can be safely stored at room temperature, or "on the shelf," for at least one year and do not have to be cooked or refrigerated to eat safely.
DSD Direct Store Delivery is the process in supply chain management wherein the product is delivered from manufacturing plant directly to the retailer.
OU Kosher Orthodox Union Kosher is a kosher certification agency based in New York City.
Gelato Gelato is a frozen creamy dessert made with milk, heavy cream and sugar.
Grass-fed Cows Grass-fed cows are allowed to graze in pastures, where they eat a variety of grasses and clover.
Need More Details on Market Definition?
Ask a Question

Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
Get More Details On Research Methodology
Download PDF
WHY BUY FROM US?
card-img
01. Crisp, insightful analysis
Our focus is NOT on word count. We present only the key trends impacting the market so you don’t waste time finding a needle in the haystack.
card-img
02. True Bottom-Up Approach
We study the industry, not just the market. Our bottom-up approach ensures we have a broad and deep understanding of the forces that shape the industry.
card-img
03. Exhaustive Data
Tracking a million data points on the extended-preview-new-e industry. Our constant market tracking covers over 1 million+ data points spanning 45 countries and over 150 companies just for the extended-preview-new-e industry.
card-img
04. Transparency
Know where your data comes from. Most market reports today hide the sources used behind the veil of a proprietary model. We proudly present them so you can trust our information.
card-img
05. Convenience
Tables belong in spreadsheets. Like you, we also believe that spreadsheets are better suited for data evaluation. We don't clutter our reports with data tables. We provide an excel document with each report that contains all the data used to analyze the market.

Japan Dairy Alternatives Market Research FAQs

How big is the Japan Dairy Alternatives Market?

The Japan Dairy Alternatives Market size is expected to reach USD 1.48 billion in 2025 and grow at a CAGR of 5.73% to reach USD 1.95 billion by 2030.

What is the current Japan Dairy Alternatives Market size?

In 2025, the Japan Dairy Alternatives Market size is expected to reach USD 1.48 billion.

Who are the key players in Japan Dairy Alternatives Market?

Ezaki Glico Co. Ltd, Kikkoman Corporation, MARUSAN-AI CO. LTD, Otsuka Holdings Co. Ltd and Saputo Inc. are the major companies operating in the Japan Dairy Alternatives Market.

Which segment has the biggest share in the Japan Dairy Alternatives Market?

In the Japan Dairy Alternatives Market, the Off-Trade segment accounts for the largest share by distribution channel.

Which is the fastest growing segment in the Japan Dairy Alternatives Market?

In 2025, the Off-Trade segment accounts for the fastest growing by distribution channel in the Japan Dairy Alternatives Market.

What years does this Japan Dairy Alternatives Market cover, and what was the market size in 2025?

In 2025, the Japan Dairy Alternatives Market size was estimated at 1.48 billion. The report covers the Japan Dairy Alternatives Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Japan Dairy Alternatives Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Japan Dairy Alternatives Market Research

Mordor Intelligence provides a comprehensive analysis of the rapidly expanding dairy alternatives market in Japan. There is a growing demand for dairy free and non dairy products. Our extensive research covers a wide range of dairy substitutes, including almond milk, oat milk, soy milk, and innovative plant milk varieties. The report examines Japan's evolving landscape for alternative dairy products and vegan dairy options. Detailed insights are available in an easy-to-download report PDF format.

Our analysis offers stakeholders crucial insights into alternative protein sources and milk alternatives trends across Japan's retail landscape. The report extensively covers milk substitutes and vegan yogurt segments. It also analyzes the Japan plant-based food & beverages market dynamics across various distribution channels. From lactose free milk in Japan to emerging dairy replacement products, our research provides actionable intelligence for manufacturers, retailers, and investors looking to capitalize on this growing sector. The report particularly focuses on the Japan alternative market trends, offering detailed category-wise analysis of plant-based food & beverages and their distribution patterns.