Market Size of Japan Beauty & Personal Care Products Industry
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 32.05 Billion |
| Market Size (2029) | USD 36.93 Billion |
| CAGR (2024 - 2029) | 2.87 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Japan Beauty & Personal Care Products Market Analysis
The Japan Beauty & Personal Care Products Market size is estimated at USD 32.05 billion in 2024, and is expected to reach USD 36.93 billion by 2029, growing at a CAGR of 2.87% during the forecast period (2024-2029).
Japan is one of the largest markets for cosmetics and personal care products globally. Japanese consumers are extremely sophisticated and well-informed regarding the chemical formulations in hair products. Natural ingredients and organic formulations are witnessing high demand in the market, which is driving key manufacturers to launch products with natural/clean product labels. Popular items for Japanese consumers are high-performance products, quick-acting skincare products, and crossover products with multi-appeal attributes. Japanese consumers have the highest per capita expenditure on cosmetics, including skin care products, which is boosting the growth of the beauty and personal care market in the country.
Furthermore, the rise in penetration of online distribution channels and e-commerce websites like Amazon, Rakuten, Yahoo, and many local websites provide multiple cosmetics and personal care options that grab the attention of consumers. The development of skincare innovations is continuously happening in Japan. The market players are innovating technologies for personalized beauty products. For instance, in October 2022, the AS Watson Group launched "SkinlifeLab," an innovative skin analysis tool that creates highly personalized skincare product recommendations based on customers' selfies.
Japan Beauty & Personal Care Products Industry Segmentation
Beauty and personal care products are applied to the human face and body to enhance their appearance by means of beautifying, cleaning, makeup, and decorative cosmetics. The Japanese beauty and personal care products market forms a large market, catering to a variety of skincare and cosmetics products. The market is segmented based on product type, category, and distribution channel. The segmentation based on product type includes the personal care market and cosmetics/make-up products. The personal care market is further segmented into facial care, lip care, and body care, and by cosmetics and make-up, the scope includes facial make-up products, eye-makeup products, lip and nail make-up products, and hair styling products. By category, the market is segmented into premium products and mass products. The segmentation by distribution channels includes specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD million).
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| Premium Products | |
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| Supermarkets/Hypermarkets | |
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| Pharmacies/Drug Stores | |
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| Other Distribution Channels |
Japan Beauty & Personal Care Products Market Size Summary
The Japan beauty and personal care products market is a significant player on the global stage, characterized by its sophisticated and informed consumer base. Japanese consumers exhibit a strong preference for products with natural and organic formulations, prompting major manufacturers to focus on clean product labels. The market is driven by high-performance and quick-acting skincare products, as well as crossover products that offer multiple benefits. The per capita expenditure on cosmetics in Japan is among the highest globally, contributing to the market's robust growth. The rise of e-commerce platforms such as Amazon, Rakuten, and Yahoo has further expanded consumer access to a wide range of beauty and personal care products, facilitating market expansion. Innovations in skincare technology, including personalized beauty solutions, are also shaping the market landscape.
The competitive nature of the Japanese beauty and personal care market is underscored by the presence of numerous global and local players, including Shiseido, Mandom Corporation, L'Oreal, Procter & Gamble, and Unilever. These companies are actively engaged in product innovation and strategic marketing to capture consumer attention. The use of social media platforms for advertising, alongside traditional media, has become a key strategy for reaching the young, tech-savvy demographic. The market's fragmentation is evident as companies pursue product launches and acquisitions to strengthen their market position. The ongoing development of natural skincare products and the expansion of e-commerce channels continue to drive the market's growth trajectory.
Japan Beauty & Personal Care Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Personal Care
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2.1.1.1 Hair Care
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2.1.1.1.1 Shampoo
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2.1.1.1.2 Conditioners
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2.1.1.1.3 Other Products
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2.1.1.2 Skin Care
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2.1.1.2.1 Facial Care Products
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2.1.1.2.2 Body Care Products
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2.1.1.2.3 Lip Care Products
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2.1.1.3 Bath and Shower
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2.1.1.3.1 Shower Gels
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2.1.1.3.2 Soaps
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2.1.1.3.3 Other Products
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2.1.1.4 Oral Care
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2.1.1.4.1 Toothbrushes
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2.1.1.4.2 Toothpaste
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2.1.1.4.3 Mouthwashes and Rinses
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2.1.1.4.4 Other Products
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2.1.1.5 Men's Grooming Products
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2.1.1.6 Deodrants and Antiperspirants
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2.1.2 Cosmetics/Make-up Products
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2.1.2.1 Colour Cosmetics
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2.1.2.1.1 Facial Make-up Products
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2.1.2.1.2 Eye Make-up Products
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2.1.2.1.3 Lip and Nail Make-up Products
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2.1.2.1.4 Hair Styling and Coloring Products
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2.2 By Category
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2.2.1 Premium Products
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2.2.2 Mass Products
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2.3 By Distribution Channel
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2.3.1 Specialist Retail Stores
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2.3.2 Supermarkets/Hypermarkets
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2.3.3 Convenience Stores
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2.3.4 Pharmacies/Drug Stores
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2.3.5 Online Retail Channels
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2.3.6 Other Distribution Channels
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Japan Beauty & Personal Care Products Market Size FAQs
How big is the Japan Beauty and Personal Care Products Market?
The Japan Beauty and Personal Care Products Market size is expected to reach USD 32.05 billion in 2024 and grow at a CAGR of 2.87% to reach USD 36.93 billion by 2029.
What is the current Japan Beauty and Personal Care Products Market size?
In 2024, the Japan Beauty and Personal Care Products Market size is expected to reach USD 32.05 billion.
