Market Trends of Japan Beauty Fridges Industry
Increasing Trend of Cold or Cryotherapy-based Products
Through numerous research and studies, it has been found that the application of cold products is exceptionally beneficial for the skin. The cold temperature of things applied to the skin, like ice or chilled toners or balm, is highly efficient in combating puffiness, open pores, and spots. This has given rise to the trend of cryotherapy-based crèmes and DIY ice rollers. In addition, the current hectic lifestyles and consumption of alcohol and junk foods have raised strong support for good skincare, and the advantages of cold product applications have garnered this support as well. Therefore, the known benefits of using beauty and cosmetic products kept in a fridge are boosting the growth of the Japanese beauty fridge market in the coming years.
Rising Number of Organic/Herbal Ingredients Products
With the rising trend of beauty and skincare, consumers have started demanding products that help give benefits to the skin without needing to spend a lot. As a result, a variety of products are now available in the marketplaces with active ingredients or herbal or organic components. In addition, skin product manufacturers are incorporating temperature-sensitive ingredients like vitamin C, retinol, hyaluronic acids, etc., which are required to be kept at low temperatures. Therefore, both the availability of such products and beauty fridges significantly contribute to the demand for them, especially among working individuals, thereby expanding the development of the market.
