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Japan Aesthetic Devices Market Size (2024 - 2029)

The Japan aesthetic devices market is experiencing significant growth, driven by factors such as an aging population and increasing demand for minimally invasive procedures. The market's expansion is further supported by heightened awareness of aesthetic options and the adoption of advanced technologies. Despite challenges like reimbursement issues and strict safety regulations, mergers and acquisitions are contributing to market growth by introducing innovations and key players.

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Market Size of Japan Aesthetic Devices Industry

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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 2.36 Billion
Market Size (2029) USD 4.20 Billion
CAGR (2024 - 2029) 12.27 %

Major Players

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*Disclaimer: Major Players sorted in no particular order

Japan Aesthetic Devices Market Analysis

The Japan Aesthetic Devices Market size is estimated at USD 2.36 billion in 2024, and is expected to reach USD 4.20 billion by 2029, growing at a CAGR of 12.27% during the forecast period (2024-2029).

Japan's aesthetic devices market is primarily driven by the aging population and growing demand for minimally invasive aesthetic devices. According to the International Society of Aesthetic Plastic Surgery (ISAPS) plastic surgery procedures for aesthetic purposes decreased in 2020, with surgeons experiencing temporary practice closures during the COVID-19 pandemic. However, Japan was one of the top 10 countries for procedures in 2020.

Japan has one of the highest percentages of the elderly population. The report published in December 2020 titled "Japan's aging society" stated that around 28.7% of the population in the country was 65 or older, with women forming the majority. The country is also home to a record 80 000 centenarians. By 2036, people aged 65 and over will represent a third of the population. This is the major factor in the growth of the aesthetic devices market in Japan. Other factors like increasing awareness regarding aesthetic procedures and rising adoption of technologically advanced devices have also helped propel the growth of this market.

Mergers and acquisitions are some of the key factors for the growth of the market in the country. For instance, on May 8, 2020, AbbVie completed the acquisition of Allergan. AbbVie is planning to launch Allergan Aesthetics, a global subsidiary under the umbrella of the AbbVie-Allergan merger. Such mergers bring innovations and key players in the market.

However, reimbursement issues and stringent safety regulations for aesthetic devices and procedures have dissuaded some companies from entering this market. This has, hence, acted as a restraining factor for the growth of this market.

Japan Aesthetic Devices Industry Segmentation

The scope of the aesthetic devices market refers to all medical devices used for various cosmetic procedures, including plastic surgery, unwanted hair removal, excess fat removal, anti-aging, and skin tightening, which are used for beautification correction and improvement of the body. Aesthetic procedures include both surgical and non-surgical procedures. The Japanese aesthetic devices market is segmented by type, application, and end user.

By Type
Energy-based Aesthetic Device
Laser-based Aesthetic Device
Radiofrequency (RF) Based Aesthetic Device
Light-based Aesthetic Device
Ultrasound-based Device
Non-energy-based Aesthetic Device
Botulinum Toxin
Dermal Fillers and Aesthetic Threads
Microdermabrasion
Implants
Breast Implants
Other Implants
By Application
Skin Resurfacing and Tightening
Body Contouring and Cellulite Reduction
Hair Removal
Facial Aesthetic Procedures
Breast Augmentation
Other Applications
By End User
Hospital
Aesthetic Centers
Home Settings
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Japan Aesthetic Devices Market Size Summary

The Japan aesthetic devices market is experiencing significant growth, driven primarily by the aging population and the increasing demand for minimally invasive procedures. The country's demographic trends, with a substantial percentage of the population aged 65 and older, are a key factor propelling the market forward. Despite challenges such as temporary practice closures during the COVID-19 pandemic, Japan remained a leading country for aesthetic procedures. The market is further bolstered by rising awareness of aesthetic treatments and the adoption of advanced technologies. Mergers and acquisitions, such as AbbVie's acquisition of Allergan, are also contributing to market expansion by introducing innovations and enhancing the competitive landscape.

The market is characterized by the presence of numerous global players, benefiting from Japan's well-established healthcare system, which facilitates adherence to regulatory guidelines. Key companies like AbbVie, Cutera Inc., Lumenis Inc., Venus Concept, and Bausch Health Companies Inc. hold substantial market shares. Despite the promising growth prospects, the market faces challenges from reimbursement issues and stringent safety regulations, which may deter some companies from entering. Nonetheless, segments such as skin resurfacing and tightening procedures are expected to see significant growth due to the increasing demand for cosmetic enhancements and technological advancements in device development.

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Japan Aesthetic Devices Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing Awareness Regarding Aesthetic Procedures and Rising Adoption of Minimally Invasive Devices

      2. 1.2.2 Rapidly Increasing Aging Population

      3. 1.2.3 Technological Advancements

    3. 1.3 Market Restraints

      1. 1.3.1 Stringent Safety Regulations and Reimbursement Issues for Aesthetic Procedures

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value - USD million)

    1. 2.1 By Type

      1. 2.1.1 Energy-based Aesthetic Device

        1. 2.1.1.1 Laser-based Aesthetic Device

        2. 2.1.1.2 Radiofrequency (RF) Based Aesthetic Device

        3. 2.1.1.3 Light-based Aesthetic Device

        4. 2.1.1.4 Ultrasound-based Device

      2. 2.1.2 Non-energy-based Aesthetic Device

        1. 2.1.2.1 Botulinum Toxin

        2. 2.1.2.2 Dermal Fillers and Aesthetic Threads

        3. 2.1.2.3 Microdermabrasion

        4. 2.1.2.4 Implants

          1. 2.1.2.4.1 Breast Implants

          2. 2.1.2.4.2 Other Implants

    2. 2.2 By Application

      1. 2.2.1 Skin Resurfacing and Tightening

      2. 2.2.2 Body Contouring and Cellulite Reduction

      3. 2.2.3 Hair Removal

      4. 2.2.4 Facial Aesthetic Procedures

      5. 2.2.5 Breast Augmentation

      6. 2.2.6 Other Applications

    3. 2.3 By End User

      1. 2.3.1 Hospital

      2. 2.3.2 Aesthetic Centers

      3. 2.3.3 Home Settings

Japan Aesthetic Devices Market Size FAQs

The Japan Aesthetic Devices Market size is expected to reach USD 2.36 billion in 2024 and grow at a CAGR of 12.27% to reach USD 4.20 billion by 2029.

In 2024, the Japan Aesthetic Devices Market size is expected to reach USD 2.36 billion.

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