Market Trends of Jam, Jelly, And Preserves Industry
The Demand for Clean-label and Reduced Sugar/Fat Jams and Jellies is Rising
Regular jams/jellies contain huge quantities of sugar, aiding in shelf-life, taste, and mouth-feel. However, with the rising health concerns, sugar is being replaced with other alternatives, like artificial sweeteners, fruit concentrates, and others, to prepare low-sugar and sugar-free jams and preserves. As of 2023, honey was the most preferred sweetener among consumers globally, with 68%, followed by sucrose (46%), stevia (26%), and coconut sugar (26%). Also, 79% of global consumers believed that products with less sugar were healthier than full sugar versions, including jams and preserves.
With low-carb and low-fat diets trending, consumers are opting for healthier and tastier convenient food options, like reduced sugar and fat jams and jellies. Moreover, most consumers are looking for fruit spreads without any artificial preservatives or additives, as the continuous use of these artificial flavors and additives can gradually lead to long-term adverse health effects. Thus, this factor implies a growth opportunity for the players to establish their presence in the market with their high-quality products infused with zero-calorie sweeteners and natural preservatives.
North America is Expected to Dominate the Market
The increasing demand for convenience foods boosts the market for jam, jelly, and preserves in North America. The manufacturers of jams, jellies, and preserves in North America use ripe and semi-ripe fruits and sugar alternatives, like pectin, to make their products more colorful and tastier. The demand for healthy, nutritious, innovative, and organically produced jams, jellies, and preserves is increasing in North America. There has also been a recent shift from the normal sweet jams, jellies, and preserves to other variants, such as sweet and spicy, sweet and smoky, and sweet and tangy.
The rising disposable income of North Americans is also one of the major factors for the increasing demand for jams, jellies, and preserves. Due to the high disposable incomes, consumers are willing to spend more on high-quality or artisanal food products, including jams and preserves. Further, the rising health consciousness among consumers is increasing the demand for organic jams, jellies, marmalades, and preserves. As of 2022, around 31% of US consumers preferred to purchase organic products rather than conventionally produced goods.
