Italy Small Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Italy Small Home Appliances market is segmented by Product type (Vacuum Cleaners, Hair Clippers, Irons, Toasters, Grills & Roasters, Hair Dryers, Coffee Machines and Tea machines, Others Small Home Appliances), by Application (Commercial and Residential) and by Distribution Channels (Multi branded stores, Specialty Stores, Online, Other Distribution Channels).

Italy Small Home Appliances Market Size

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 italy small home appliances market size
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR > 3.00 %
Market Concentration Medium

Major Players

italy small home appliances market share

*Disclaimer: Major Players sorted in no particular order

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Italy Small Home Appliances Market Analysis

The COVID-19 pandemic has drastically affected the production and manufacturing of almost every industry in Italy. The outbreak of coronavirus resulted into nationwide lockdowns that disrupted the supply chain owing to work stoppages, labor shortages, and limited transportation. The stringent regulations and slowdown in economy hampered the growth of the home appliances market.The category includes hobs, hoods, kitchens, ovens, sous-vide appliances which are regarded in the market.

The Italian small home appliances market is also growing strongly, unlike the trend in the large appliance market. In particular, the products with the highest sales volumes are vacuum cleaners, hair-style products, products used for dental hygiene, coffee machines and hair dryers. Home appliance is a piece of equipment used to performance domestic activities such as cooking, cleaning, and food preservation. The home appliance market in Italy suffered from sluggish economic conditions, which resulted in only minimal growth of retail volumes in 2018. The home appliances market, both in terms of value and volume, remains subdued with major appliances segment following a similar pattern, while small appliances remain more dynamic than major appliances in current value terms. 

Demand for small appliances is strong worldwide, which is expected to lead to Italy's market growth of 8.45% per year. The networking of home appliances are growing rapidly owing to its controls and key functions. The integration of IoT with home appliances for facilitating remote control, automation, and communication with other smart devices, which has enhanced the outcomes of the technology. IoT and connected small home appliances that can be switched off and on using sound and voice commands are also gaining popularity in the market. The market is considerably driven by trends such as effectiveness, diversity, sustainability, stylish design, and smart functionality of small home appliances. The small home appliance market offers significant growth opportunities as they are easy to use and help improve the quality of life.Technological advancements in this segment and the rise in consumer disposable income are expected to drive the Italy's Small Home Appliances Market over the predicted years.

Italy Small Home Appliances Market Trends

This section covers the major market trends shaping the Italy Small Home Appliances Market according to our research experts:

Digitalization & Technological advancements improving over the years

Italy has emerged as a major market exporter for appliances to various neighboring European countries. Increasing production of small home appliances is giving rise to the demand in the domestic market and rising exports to other countries. Technological advancements have led to the development of smart appliances and are expected to drive the market growth over the forecast period. Smart appliances offer advanced features and are more energy-efficient. Internet retailing is rapidly gaining popularity among Italians for buying home appliances products. It is observed that Italians consumers are becoming increasingly comfortable with the purchase of products online. The Italian market of small home appliances is rapidly growing which in turn increases the demand for smart home appliances from households. 

italy small home appliances market growth

E-commerce is Supporting the Growth of Small Home Appliances in Italy

E-commerce retailing is projected to grow in the market due to the easiness of ordering products online. Ordering products online has become a trend in the Italian home appliances market owing to the rising comfortability of the people to order goods online.The major appliance brands preferred by people over Facebook were Bimby Italia, GA.MA Italy professional, Bialetti, and Folletto. Creation of Digital Single Market (DSM) an initiative by the European Commission is expected to unlock more opportunities in the e-commerce market across Italy. Implementation of the promotional strategies of companies and the shift towards online retailing channels will further contribute to the growth dynamics of the sector.

italy small home appliances market report

Italy Small Home Appliances Industry Overview

Small domestic appliance manufacturing in Italy is competitive in nature, the market has intensified competition from local manufacturers and foreign brands present in the market. Manufacturers are focusing on building energy-saving appliances and are innovating new products to engage the customers by offering new small appliances in the market. Main players in the small household appliances names include players such as BSH, Krups, Gruppo Cimbali S.p.a, Moulinex, and FABER S.p.A., etc.

Italy Small Home Appliances Market Leaders

  1. BSH

  2. Gruppo Cimbali S.p.a

  3. FABER S.p.A.

  4. Philips

  5. Haier(Candy)

*Disclaimer: Major Players sorted in no particular order

BSH Home Appliances Ltd., Candy Group, Gruppo Cimbali S.p.a,  FABER S.p.A., Elica S.p.A., Haier, Philips, Gruppo Bialetti Industrie
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Italy Small Home Appliances Market News

  • In September 2021, BSH has procured green steel from Salzgitter AG with a 66 percent lower carbon footprint to manufacture washing machines at its Polish plant in Lodz. BSH increasingly uses recycled materials to produce new appliances as its target is for the home appliances it makes to contain a minimum of 25 percent recycled materials by 2025. BSH employed 62,400 people worldwide at the end of 2021, around 4 percent more than the year before. This rise is due, in particular, to new hires in production in response to higher demand.
  • In January 2022, the famous Nespresso machine was introduced by Krups. It was born from a collaboration between Krups and Nestle - which dispenses with the need for loose coffee and uses individual pods instead.

Italy Small Home Appliances Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS AND INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Industry Attractiveness - Porters' Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitutes

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights of Technology Innovations in the Market

    7. 4.7 Impact of COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Vacuum Cleaners

      2. 5.1.2 Irons

      3. 5.1.3 Hair Dryers

      4. 5.1.4 Grills & Roasters

      5. 5.1.5 Toasters

      6. 5.1.6 Coffee/Tea Machines

      7. 5.1.7 Food Processors

      8. 5.1.8 Other Small Appliances

    2. 5.2 By Application

      1. 5.2.1 Commercial

      2. 5.2.2 Residential

    3. 5.3 By Distribution Channel

      1. 5.3.1 Specialty Stores

      2. 5.3.2 Online

      3. 5.3.3 Multi branded stores

      4. 5.3.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 BSH Home Appliances Ltd.

      2. 6.2.2 Candy Group

      3. 6.2.3 Gruppo Cimbali S.p.a

      4. 6.2.4 FABER S.p.A.

      5. 6.2.5 Elica S.p.A.

      6. 6.2.6 Haier(Candy)

      7. 6.2.7 Philips

      8. 6.2.8 Gruppo Bialetti Industrie

      9. 6.2.9 Moulinex

      10. 6.2.10 Krups

      11. 6.2.11 LG Electronics*

    3. *List Not Exhaustive
  7. 7. MARKET OPPORTUNTIES AND FUTURE TRENDS

  8. 8. DISCLAIMER AND ABOUT US

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Italy Small Home Appliances Industry Segmentation

A complete background analysis of the Italy Small Home Appliances market, which includes an assessment of the National accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report. Italy Small Home Appliances market is segmented by Product type (Vacuum Cleaners, Hair Clippers, Irons, Toasters, Grills & Roasters, Hair Dryers, Coffee Machines and Tea machines, Others Small Home Appliances), by Application (Commercial and Residential) and by Distribution Channels (Multi branded stores, Specialty Stores, Online, Other Distribution Channels).

By Product Type
Vacuum Cleaners
Irons
Hair Dryers
Grills & Roasters
Toasters
Coffee/Tea Machines
Food Processors
Other Small Appliances
By Application
Commercial
Residential
By Distribution Channel
Specialty Stores
Online
Multi branded stores
Other Distribution Channels
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Italy Small Home Appliances Market Research FAQs

The Italy Small Home Appliances Market is projected to register a CAGR of greater than 3% during the forecast period (2024-2029)

BSH, Gruppo Cimbali S.p.a, FABER S.p.A., Philips and Haier(Candy) are the major companies operating in the Italy Small Home Appliances Market.

The report covers the Italy Small Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Italy Small Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Italy Small Home Appliances Industry Report

Statistics for the 2024 Italy Small Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Small Home Appliances analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Italy Small Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)