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Italy Pet Food Market Size

The Italy pet food market is experiencing growth driven by a deep-seated affection for pets among Italians, leading to an expanding market size. The dog food segment currently holds the largest share, attributed to a shift from home-cooked meals to commercial pet food and increased spending on dogs. Meanwhile, the cat food segment is anticipated to grow at the fastest rate, spurred by a significant rise in the cat population. Additionally, there is a growing interest in non-traditional pets, contributing to the market's expansion. Overall, the market's growth is supported by increased pet adoption, higher expenditures on pet care, and heightened awareness of pet nutrition.

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Market Size of italy pet food Industry

Italy Pet Food Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 4.54 Billion
svg icon Market Size (2029) USD 5.57 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 4.17 %
svg icon Fastest Growing by Pets Cats
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Italy Pet Food Market Analysis

The Italy Pet Food Market size is estimated at USD 4.54 billion in 2024, and is expected to reach USD 5.57 billion by 2029, growing at a CAGR of 4.17% during the forecast period (2024-2029).

4.54 Billion

Market Size in 2024 (USD)

5.57 Billion

Market Size in 2029 (USD)

3.43 %

CAGR (2017-2023)

4.17 %

CAGR (2024-2029)

Largest Market by Product

69.17 %

value share, Food, 2022

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The increasing preference for specialized products, like dry and wet food, with custom-made products based on pet demographics, among pet owners boosted the market growth.

Largest Market by Animal

39.83 %

value share, Dogs, 2022

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The higher population of dogs and the increased demand for dry pet food, dog treats, and veterinary diets in the country have primarily contributed to market growth in the country.

Fastest-growing Market by Product

11.29 %

Projected CAGR, Pet Nutraceuticals/Supplements, 2023-2029

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The increasing preference for preventive healthcare and a rising demand for vitamins, minerals, and probiotics for pets among pet owners are driving the usage of nutraceuticals.

Fastest-growing Market by Animal

5.52 %

Projected CAGR, Cats, 2023-2029

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The expanding cat ownership rates and the consumer demand for commercial cat foods, including wet food and cat treats, are making commercial cat foods the fastest-growing segment in the country.

Leading Market Player

14.19 %

market share, Nestle (Purina), 2022

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Nestle (Purina) is the market leader because of the extensive product innovations in the country. It launched products under the pet food and pet nutraceuticals segments.

Dogs held the major share due to the significant transition from home-cooked food to commercial food and the increased expenditure on dogs

  • Pets in Italy are an integral part of many households. Italians have a deep affection for their pets, resulting in a growing market for pet food products and services. As a result, the pet food market's value increased by 16.7% between 2017 and 2022, driven by a parallel increase in the pet population of 17.3% during the same period.
  • In Italy's pet food market, the dog food segment held the largest market share, valued at USD 1.72 billion in 2022. This could be attributed to the increased number of dog owners shifting from home-cooked food to commercial pet food in the country, along with the increased expenditure on dogs, which grew by 35.2% between 2017 and 2022. As a result, the dog food segment's value increased by 16.7% between 2017 to 2022.
  • The cat food segment is expected to experience the fastest CAGR of 5.5% during the forecast period in the country. This is due to the significant increase in the cat population, which grew by 43.7% between 2017 and 2022. This rise in the number of cats created a larger consumer base for cat food products. Cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets.
  • Other animals include birds, small mammals, and rodents. The adoption of other animals in Italy is on the rise, fueled by a growing interest in these non-traditional pets. As a result, the pet food market for other animals was valued at USD 1.16 billion in 2022.
  • The pet food market in the country is expected to be driven by the growing consumer interest in pet adoption and the increasing expenditures on pets, coupled with the growing awareness of pet nutrition and diet.
Italy Pet Food Market

Italy Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • Pets in Italy are an integral part of many households. Italians have a deep affection for their pets, resulting in a growing market for pet food products and services. As a result, the pet food market's value increased by 16.7% between 2017 and 2022, driven by a parallel increase in the pet population of 17.3% during the same period.
  • In Italy's pet food market, the dog food segment held the largest market share, valued at USD 1.72 billion in 2022. This could be attributed to the increased number of dog owners shifting from home-cooked food to commercial pet food in the country, along with the increased expenditure on dogs, which grew by 35.2% between 2017 and 2022. As a result, the dog food segment's value increased by 16.7% between 2017 to 2022.
  • The cat food segment is expected to experience the fastest CAGR of 5.5% during the forecast period in the country. This is due to the significant increase in the cat population, which grew by 43.7% between 2017 and 2022. This rise in the number of cats created a larger consumer base for cat food products. Cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets.
  • Other animals include birds, small mammals, and rodents. The adoption of other animals in Italy is on the rise, fueled by a growing interest in these non-traditional pets. As a result, the pet food market for other animals was valued at USD 1.16 billion in 2022.
  • The pet food market in the country is expected to be driven by the growing consumer interest in pet adoption and the increasing expenditures on pets, coupled with the growing awareness of pet nutrition and diet.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Italy Pet Food Market Size Summary

The Italy pet food market is experiencing significant growth, driven by the deep affection Italians have for their pets, which has led to an increase in pet ownership and, consequently, pet food consumption. The market is characterized by a strong preference for dog food, which holds the largest share due to a shift from home-cooked meals to commercial options and increased spending on dogs. Meanwhile, the cat food segment is anticipated to grow at the fastest rate, fueled by a substantial rise in the cat population, as cats become more popular for their low maintenance and cost-effective nature. The market is also witnessing a rise in the adoption of non-traditional pets, such as birds and small mammals, contributing to the overall market expansion.

The pet food industry in Italy is further bolstered by rising disposable incomes and a trend towards pet humanization, where pet owners seek premium and natural food products. This has led to increased expenditure on high-quality pet food, with a notable shift towards premium brands. The market is predominantly driven by offline retail channels, with supermarkets and specialty stores being the primary distribution points. The fragmented nature of the market sees major players like Affinity Petcare, Colgate-Palmolive, Mars Incorporated, Nestle, and Vafo Praha leading the charge. Innovations and new product launches, such as those by Hill's Pet Nutrition and Nestle Purina, continue to shape the market dynamics, catering to the evolving preferences of Italian pet owners.

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Italy Pet Food Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Pet Food Product

      1. 1.1.1 Food

        1. 1.1.1.1 By Sub Product

          1. 1.1.1.1.1 Dry Pet Food

            1. 1.1.1.1.1.1 By Sub Dry Pet Food

              1. 1.1.1.1.1.1.1 Kibbles

              2. 1.1.1.1.1.1.2 Other Dry Pet Food

          2. 1.1.1.1.2 Wet Pet Food

      2. 1.1.2 Pet Nutraceuticals/Supplements

        1. 1.1.2.1 By Sub Product

          1. 1.1.2.1.1 Milk Bioactives

          2. 1.1.2.1.2 Omega-3 Fatty Acids

          3. 1.1.2.1.3 Probiotics

          4. 1.1.2.1.4 Proteins and Peptides

          5. 1.1.2.1.5 Vitamins and Minerals

          6. 1.1.2.1.6 Other Nutraceuticals

      3. 1.1.3 Pet Treats

        1. 1.1.3.1 By Sub Product

          1. 1.1.3.1.1 Crunchy Treats

          2. 1.1.3.1.2 Dental Treats

          3. 1.1.3.1.3 Freeze-dried and Jerky Treats

          4. 1.1.3.1.4 Soft & Chewy Treats

          5. 1.1.3.1.5 Other Treats

      4. 1.1.4 Pet Veterinary Diets

        1. 1.1.4.1 By Sub Product

          1. 1.1.4.1.1 Diabetes

          2. 1.1.4.1.2 Digestive Sensitivity

          3. 1.1.4.1.3 Oral Care Diets

          4. 1.1.4.1.4 Renal

          5. 1.1.4.1.5 Urinary tract disease

          6. 1.1.4.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

Italy Pet Food Market Size FAQs

The Italy Pet Food Market size is expected to reach USD 4.54 billion in 2024 and grow at a CAGR of 4.17% to reach USD 5.57 billion by 2029.

In 2024, the Italy Pet Food Market size is expected to reach USD 4.54 billion.

Pet Food in Italy Market Report Snapshots

Italy Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029