Market Trends of Italy Metal Packaging Industry
This section covers the major market trends shaping the Italy Metal Packaging Market according to our research experts:
Cans Segment is Anticipated to Hold Significant Share
- Cans, drums, bottles, caps, and closures are the most common types of metal packaging. Over the past century, metal cans have been used in various packaging applications due to their accessibility and ease of use. The demand for metal cans is also expected to increase in volume due to consumer trends such as the desire for small-size and multi-pack packages.
- Additionally, the demand for metal can products would increase significantly, given the increasing emphasis on sustainable and recycling solutions. Also, international players are focusing on expanding and strengthening their market presence to cater to the increasing demand for metal packaging for food and beverages in Italy. For instance, in April 2022, Berlin Packaging, a hybrid packaging supplier, announced the acquisition of Panvetri, a family-owned metal and glass packaging company for the wine and oil sectors. The acquisition is evidence of the commitment of Berlin Packaging to the growth of the market studied in Europe.
- Also, the growing demand for beer across the region is propelling the demand for metal packaging in Italy. For instance, according to the UN Comtrade, Italy's annual exportation volume of beer from malt worldwide increased to 384 million liters in 2021 from approximately 199 million liters in 2012.
- Moreover, according to the AssoBirra, the volume of beer sold in Italy in 2021 was 17.64, out of which 14.64 million hectoliters were distributed in non-returnable bottles. Furthermore, 1.26 million hectoliters of beer were packaged in cans, the second most popular packaging type in Italy, followed by Kegs with 1.25 million hectoliters.
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Higher Recycling Rates Coupled With Higher End-User Manufacturing Demand
- Increasing sustainability and environmental concern propel the demand for sustainable packaging. Recycling is essential for the metal packaging sector because it saves much energy compared to producing the same quantity of aluminum from a virgin source, which lowers the production process cost. This is especially true for aluminum cans, which are recycled often. Additionally, the cost of can manufacture would be higher without the recycling process.
- Due to these advantages, metal can producers are putting more of an emphasis on recycling metal, which helps them avoid the need for new materials and save raw materials. The government's publication of specific recycling rules is another factor in the improved recycling rate for metal packaging.
- Additionally, Italy ranks first in Europe regarding the amount of recycled aluminum produced. According to CIAL, Italy's national non-profit consortium, a total of 78,400 tons of aluminum packaging was sold in the Italy market in 2021. Italy recycled 52,900 tons of aluminum packaging in the same year.
- Moreover, sustainability and low energy consumption in recycling metal packaging propel market growth. This is anticipated to drive the demand for aerosol cans and metal packaging cosmetics products in the projected time frame. For instance, according to Cosmetica Italia, the growing consumption of cosmetic products in Italy reached EUR 10.6 4 billion (USD 11.17 billion) in 2021 from EUR 10.29 billion (USD 10.81 billion) in 2016.
