Italy Location-Based Services Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Italy Location-Based Services Market is Segmented by Component (hardware, Software, and Services), Location (indoor and Outdoor), Application (mapping and Navigation, Business Intelligence and Analytics, Location-Based Advertising, Social Networking, Entertainment, and Other Applications), and End-User (transportation and Logistics, It and Telecom, Healthcare, Government, BFSI, Hospitality, Manufacturing, and Other End-Users). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Italy Location-Based Services Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Italy Location-Based Services Market Size

Italy Location-Based Services Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 0.56 Billion
Market Size (2030) USD 1.03 Billion
CAGR (2025 - 2030) 12.86 %
Market Concentration Medium

Major Players

Italy Location-Based Services Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Italy Location-Based Services Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Italy Location-Based Services Market Analysis

The Italy Location-Based Services Market size is estimated at USD 0.56 billion in 2025, and is expected to reach USD 1.03 billion by 2030, at a CAGR of 12.86% during the forecast period (2025-2030).

  • The location-based services (LBS) have emerged significantly during the past few years. It is used for locating friends in an area, locating the nearest restaurant, or advertising sales to shoppers nearby. Location-based services give users access to relevant and up-to-date knowledge about their surroundings and allow businesses to update their customers regarding their orders.
  • Location-based advertising primarily uses the location data provided by the customers to send them timely and relevant advertisements from multiple brands. This type of marketing shows better promise and helps brands generate rich campaign engagement. It also drives valuable insights based on customer behavior. In the current market scenario, most customers carry a smartphone and most freely share their location data through the apps they use. This is where marketers get an enormous opportunity to pitch their ads based on real-time mobile location data. Geofencing, geo-conquesting, and hyperlocal marketing are emerging as the most significant trends in the market. This is primarily a targeting strategy that ad designers are using.
  • Location-based services primarily help optimize vehicle routing and real-time route progress tracking. They also help in reducing fuel costs by providing the most optimized route. Big Data analytics can combine fleet, sensor, and geolocation data to pre-compute the potential risks and send early warnings to drivers. For example, an app on-board a vehicle can push a data-driven alert and offer informed recommendations to the driver (for instance, to slow down as the driver approaches a dangerous curve).
  • In transportation, these services are also used for location-based information services, which include the localization of speed cameras, available parking spots, traffic alerts, and dynamic weather updates. Autonomous vehicles are gaining significant traction, with various multinational companies making strides in developing the required technologies. Many companies have also been identified as following this trend, which is expected to drive the adoption of autonomous vehicles over the studied period. Additionally, multinational technological firms, like Facebook, Apple Inc., Alphabet Inc., and Amazon, have been identified as spending heavily on the development of AI-powered cars, thus further propelling the market growth.
  • On the contrary, Location-based services are revolutionizing various businesses where resource efficiency is crucial. Individuals' positions may be tracked at all times, and LBS gives the visibility needed to keep people safe. As a result, data security and privacy become increasingly important for users, as misuse might result in disastrous consequences. The frequency of data breaches has risen considerably in recent years due to various applications defying restrictions to gain access to a user's location without their authorization.

Italy Location-Based Services Industry Overview

The Italy location-based services (LBS) market demonstrates a moderate level of consolidation, with several key players dominating the landscape. Notable industry leaders in this space include ALE International (a division of Nokia Corporation), Cisco Systems Inc. (Cisco Meraki), Ericsson Inc., Esri Inc., and Aruba Networks (a subsidiary of HPE Development LP). These companies are actively pursuing strategic partnerships and product development initiatives to expand their market presence. Noteworthy recent developments in the market include:

In February 2023, Ericsson expanded its portfolio for indoor smartphone connectivity with the introduction of three new, cost-effective solutions designed to deliver comprehensive 5G coverage, capacity, and capabilities within various work or corporate environments. These solutions are adaptable to buildings of any size or complexity, and they seamlessly integrate into the Ericsson Radio Dot System portfolio, thereby enhancing the flexibility of this industry-leading range. This is a significant advancement given that approximately 80 percent of mobile data is consumed indoors, making robust indoor mobile connectivity a critical component of digital infrastructure.

In February 2023, Here Technologies, a prominent provider of location data and technology solutions, announced a strategic collaboration with Cognizant, a leading professional services firm. This partnership aims to provide real-time location insights and analytics to Cognizant's clients across diverse sectors, including retail, ride-hailing, logistics, manufacturing, and automotive industries. Leveraging these location-based insights and analytics, businesses can significantly improve their ability to precisely target and serve their customers, ultimately enhancing their operational efficiency and customer satisfaction.

Italy Location-Based Services Market Leaders

  1. ALE International (Nokia Corporation)

  2. Cisco Systems Inc. (Cisco Meraki)

  3. Ericsson Inc

  4. Esri Inc.

  5. Aruba Networks (HPE development LP)

  6. *Disclaimer: Major Players sorted in no particular order
Italy Location-Based Services Market Concentration
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Italy Location-Based Services Market News

  • August 2023: Molecor introduced a revolutionary mobile application aimed at enhancing the management of water networks. Since its launch on mobile platforms, this innovative tool has experienced remarkable growth. Its success can be attributed to the increasing demand for improved efficiency in the management of water networks. In a time marked by frequent extreme natural events and depleting water resources, tools like geoTOM are becoming increasingly essential for optimizing our water resources and addressing water-related challenges.
  • January 2023: Mapbox, a leading provider of mapping and location services, partnered with Toyota Motor Europe to introduce Cloud Navigation powered by Mapbox Dash. This groundbreaking collaboration has brought real-time information to Toyota's Yaris, Yaris Cross, and Aygo X models, significantly enhancing the driving experience in terms of efficiency, convenience, and safety. In addition to precise lane-level navigation, drivers now have access to a range of features, including real-time parking availability, speed limit alerts, and warnings for speed cameras. Furthermore, an upcoming pilot program will allow Toyota drivers to easily manage parking and fuel payments directly through their infotainment systems, further streamlining the driving experience.

Italy Location-Based Services Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand for Geo-based Marketing
    • 5.1.2 Emerging Use-cases for LBS due to High Penetration of Social Media and Location-based App Adoption
  • 5.2 Market Restraints
    • 5.2.1 Trade-offs between privacy/security and regulatory constraints

6. MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Hardware
    • 6.1.2 Software
    • 6.1.3 Services
  • 6.2 By Location
    • 6.2.1 Indoor
    • 6.2.2 Outdoor
  • 6.3 By Application
    • 6.3.1 Mapping and Navigation
    • 6.3.2 Business Intelligence and Analytics
    • 6.3.3 Location-based Advertising
    • 6.3.4 Social Networking and Entertainment
    • 6.3.5 Other Applications
  • 6.4 By End User
    • 6.4.1 Transportation and Logistics
    • 6.4.2 IT and Telecom
    • 6.4.3 Healthcare
    • 6.4.4 Government
    • 6.4.5 BFSI
    • 6.4.6 Hospitality
    • 6.4.7 Manufacturing
    • 6.4.8 Other End-Users

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 ALE International (Nokia Corporation)
    • 7.1.2 Cisco Systems Inc. (Cisco Meraki)
    • 7.1.3 Ericsson Inc
    • 7.1.4 Esri Inc.
    • 7.1.5 Aruba Networks (HPE development LP)
    • 7.1.6 IBM Corporation
    • 7.1.7 Juniper Networks Inc.
    • 7.1.8 Zebra Technologies Corporation

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Italy Location-Based Services Industry Segmentation

Location-based services (LBSs) are computer or mobile applications that provide information based on the device's location and the user, primarily through mobile portable devices, such as smartphones and mobile networks. The precision of the location services primarily depends on the hardware and software used in the mobile communication system, along with the positioning server.

Italy's location-based services market is segmented by component (hardware, software, services), location (indoor and outdoor), application (mapping and navigation, business intelligence and analytics, location-based advertising, social networking, entertainment, and other applications), and end-user (transportation and logistics, IT and telecom, healthcare, government, BFSI, hospitality, manufacturing, and other end-user).

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Component Hardware
Software
Services
By Location Indoor
Outdoor
By Application Mapping and Navigation
Business Intelligence and Analytics
Location-based Advertising
Social Networking and Entertainment
Other Applications
By End User Transportation and Logistics
IT and Telecom
Healthcare
Government
BFSI
Hospitality
Manufacturing
Other End-Users
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Italy Location-Based Services Market Research Faqs

How big is the Italy Location-Based Services Market?

The Italy Location-Based Services Market size is expected to reach USD 0.56 billion in 2025 and grow at a CAGR of 12.86% to reach USD 1.03 billion by 2030.

What is the current Italy Location-Based Services Market size?

In 2025, the Italy Location-Based Services Market size is expected to reach USD 0.56 billion.

Who are the key players in Italy Location-Based Services Market?

ALE International (Nokia Corporation), Cisco Systems Inc. (Cisco Meraki), Ericsson Inc, Esri Inc. and Aruba Networks (HPE development LP) are the major companies operating in the Italy Location-Based Services Market.

What years does this Italy Location-Based Services Market cover, and what was the market size in 2024?

In 2024, the Italy Location-Based Services Market size was estimated at USD 0.49 billion. The report covers the Italy Location-Based Services Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Italy Location-Based Services Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Italy Location-Based Services Industry Report

Statistics for the 2025 Italy Location-Based Services market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Location-Based Services analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Italy Location-Based Services Market Report Snapshots