Market Trends of Italy Kitchen Appliances Industry
This section covers the major market trends shaping the Italy Kitchen Appliances Product Market according to our research experts:
The Small Kitchen Appliances are Driving the Kitchen Appliances Market in Italy
With the reducing purchasing powers, low YoY GDP growth, and high rate of unemployment, the category of kitchen appliances in Italy is only driven forward by smaller ticket-sized appliances common in the kitchen, such as mixers, coffee makers, air fryers, toasters, and other non-cooking kitchen items. The economy is not in the favor of the market. The real estate is stagnant with a house purchase in halt and house refurbishing to let out is driving the market for kitchen appliances, especially the small kitchen appliances.
Small kitchen appliances are driving the market while there is also growing demand for multi-purpose and functional kitchen appliances. They are one of the most popular items in the kitchen appliance market. With the multi-purpose appliance consumer can boil, braise, bake and fry with a single appliance. Similarly, Players are increasingly focussing on premium products with added value in terms of design, performance, energy-saving capabilities, connectivity, and smart features. Energy efficiency is a major trend in consumer appliances, which is playing a role in driving up unit prices.
The Share of Smart and Connected Appliance in Italy Kitchen Appliance Market is on Rise
The Italian market for smart home solutions is rapidly growing, which in turn, increases the demand for smart kitchen appliances from households. The latest trend in home appliances, including kitchen appliances is that of energy efficiency, and connectivity in line with IoT (Internet of Things), wherein most appliances can be remotely controlled or are equipped with sensors designed to auto manage the appliances. Smart appliances alone are expected to drive this category ahead to achieve higher growth rates.
In the smart kitchen appliance sector, refrigerators, which are connected and controlled by an app and in some cases equipped with voice assistants, are continuing to drive the sector's growth. Technologies, such as operating a coffee machine vocally, and other trends are also growing quickly and demanded by consumers. Artificial intelligence, along with the interface with which users manage their smart homes, is gaining momentum in Italian consumers. Technology savvy and energy-efficient products are concerns that are developing before the purchase of these products
