Italy Home Furniture Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 17.09 Billion |
| Market Size (2029) | USD 20.04 Billion |
| CAGR (2024 - 2029) | 3.23 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Italy Home Furniture Market Analysis
The Italy Home Furniture Market size is estimated at USD 17.09 billion in 2024, and is expected to reach USD 20.04 billion by 2029, growing at a CAGR of 3.23% during the forecast period (2024-2029).
The Average revenue index of Italy's furniture market existed at 159.2 in the year 2022. The furniture business is critical to the Italian economy. Italy is one of the world's major furniture exporters and the world's fourth-largest furniture maker. Some of the primary causes driving the expansion of the Italian home furniture sector are increased per capita GDP, households, and urbanization. The country is well-known for the high quality of its furniture and is one of the major makers of home furnishings in the European Union. Living/dining room furniture is one of the most popular types of home furnishings in the country.
Lockdowns in European nations due to Covid-19 disrupted numerous economic activities and harmed the supply chain of the home furniture industry. Although some nations gradually resumed operations, factories remain shuttered or are not working at full capacity. As a result, supply to European importers was seriously impacted, and they were already seeking alternative sources.
Exports account for a major share of the total production of Italian furniture production. "Made in Italy" became a trademark recognized by foreign retailers and consumers worldwide. The key factors of this success are large investments in design, a business model based on industrial districts, and a high propensity to export. The top two markets for Italian exports are France and Germany. Some other prominent export regions of Italian furniture products include the Asia-Pacific region, The United States, and Canada.
Italy Home Furniture Market Trends
Rising E-Commerce Sales in the Furniture Industry in Italy
Italy is the 13th largest E-commerce market, with revenue growth of 33% in 2021. During the same year, homeware and furniture in Italy had a market share of 9% in the e-commerce segment. The internet's role grew in importance, providing consumers the ability to buy at lower prices and a greater choice of options. Furniture is slowly but steadily becoming a dominant industry in Italian e-commerce.
In 2021, the value of business-to-customer (B2C) e-commerce purchases in Italy's furniture and home living segment was USD 3.58 billion. It is likely to expand further in the following years. Ikea.com, mano mano, leroymerlin, and mondoconv are among Italy's largest e-commerce home furnishings players during 2022.
Specialized Retailers Dominate the Market
Specialist channels dominate home furniture sales in Italy. Independent retailers like IKEA and Bo-Concept include a stronghold and control a significant market share. New store openings and acquisitions drive growth in the specialty sector. New stores generally open in parallel to new shopping center developments. Over the years, specialty retailers grew into large-scale retail chains but are now facing stiff competition from multiple fronts, including online retailers and mass merchants.
Multibrand stores are also very common in Italy, unlike other regions worldwide. The country includes around 2000 multi-brand stores selling luxury/high-end and low-end home furniture products. Some prominent Italian multi-brand stores are Interni, Salvioni, and Mollura. In the year 2022, the furniture market in Italy reached a level of USD 16,922 Million with continuous growth.
Italy Home Furniture Industry Overview
The Italian home furniture market is fragmented with players such as Natuzzi, Molteni, Scavolini, and Poltrona Frau. Due to the intensifying competition from international companies, the players are using 3D technologies, such as providing 3D tools to display model furniture designs by graphic designers on their websites. It can help companies maintain their dominant positions in the market.
Italy Home Furniture Market Leaders
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B&B Italia
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IKEA
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Natuzzi Italia
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Poltrona Frau
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Kartell
*Disclaimer: Major Players sorted in no particular order
Italy Home Furniture Market News
- February 2022: Havenly acquired directly to consumer home furnishing company, The Inside. Havenly is an online interior home furnishing brand startup. It includes a network of professionals creating custom visual designs based on the client's style of choice.
- February 2022: Memphis Milano, which designed products including geometric tables and Peter Shire's Bel Air Armchair, was acquired by Italian Radical Design, which also owns the furniture company Gufram. The acquisition allows Italian Radical Design to access Memphis Milano's precious cultural heritage and historical archive to strengthen its stylistic identity and make it more contemporary.
Italy Home Furniture Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS & INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Value Chain Analysis
4.5 Porter's Five Force Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Insights on Technological Innovations in the Furniture Industry
4.7 Impact of COVID 19 on the Market
5. MARKET SEGMENTATION
5.1 By Material
5.1.1 Wood
5.1.2 Metal
5.1.3 Plastic
5.1.4 Other Furniture
5.2 By Type
5.2.1 Kitchen Furniture
5.2.2 Living Room Furniture
5.2.3 Dining Room Furniture
5.2.4 Bedroom Furniture
5.2.5 Other Furniture
5.3 By Distribution Channel
5.3.1 Supermarkets & Hypermarkets
5.3.2 Specialty Stores
5.3.3 Online
5.3.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Market Competion Overview
6.2 Company Profiles
6.2.1 Kartell
6.2.2 IKEA
6.2.3 B&B Italia
6.2.4 Poliform
6.2.5 Minotti
6.2.6 Molteni & Company
6.2.7 Luxury Living Group
6.2.8 Friul IntangLi
6.2.9 Natuzzi Italia
6.2.10 Poltrona Frau
6.2.11 PoltroneSofa
6.2.12 Scavolini
6.2.13 Calligaris
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
Italy Home Furniture Industry Segmentation
Home furniture comprises all movable articles or apparatus like chairs, tables, sofas, mattresses, and other items for equipping a residence. The Italy Home Furniture Market is segmented by material (wood, metal, plastic, and other furniture), type (kitchen furniture, living room furniture, dining-room furniture, bedroom furniture, and other furniture), and distribution channel (supermarkets & hypermarkets, specialty stores, online, and other distribution channels). The Report Offers Market size and forecast for the Italy Home Furniture Market in volume (number of products) and value (USD million) for all the above segments.
| By Material | |
| Wood | |
| Metal | |
| Plastic | |
| Other Furniture |
| By Type | |
| Kitchen Furniture | |
| Living Room Furniture | |
| Dining Room Furniture | |
| Bedroom Furniture | |
| Other Furniture |
| By Distribution Channel | |
| Supermarkets & Hypermarkets | |
| Specialty Stores | |
| Online | |
| Other Distribution Channels |
Italy Home Furniture Market Research FAQs
How big is the Italy Home Furniture Market?
The Italy Home Furniture Market size is expected to reach USD 17.09 billion in 2024 and grow at a CAGR of 3.23% to reach USD 20.04 billion by 2029.
What is the current Italy Home Furniture Market size?
In 2024, the Italy Home Furniture Market size is expected to reach USD 17.09 billion.
Who are the key players in Italy Home Furniture Market?
B&B Italia, IKEA, Natuzzi Italia, Poltrona Frau and Kartell are the major companies operating in the Italy Home Furniture Market.
What years does this Italy Home Furniture Market cover, and what was the market size in 2023?
In 2023, the Italy Home Furniture Market size was estimated at USD 16.56 billion. The report covers the Italy Home Furniture Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Italy Home Furniture Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Italy Home Furnishing Industry Report
Statistics for the 2023 Italy Home Furnishing market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Home Furnishing analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
