Market Trends of Italy Home Appliances Industry
This section covers the major market trends shaping the Italy Home Appliances Market according to our research experts:
Retailing Grows Through Online Channel, While Traditional Supply Chain Dominates the Market
More than half of the market sells home appliances through traditional supply chains, such as retailers, stores, and hypermarkets. This is mainly because users trust traditional brands and have difficulty carrying out product installation independently. Another reason for the preference for offline channels is that consumers want to inspect and examine a product before making purchase decisions.
Internet retailing is rapidly gaining popularity among Italians for buying home appliances products. It is observed that Italian consumers are becoming increasingly comfortable with the purchase of products online.
On the other hand, the implementation of promotional strategies by companies and the shift toward online retailing channels may further contribute to the growth dynamics of the sector.
Smart Appliances are Rapidly Adopted by Households in Italy
The Italian market for smart home solutions is rapidly growing, increasing household demand for smart home appliances. According to the source, it is known that 40% of Italians have at least one 'smart' appliance at home.
In the smart home appliance sector, washing machines, which are connected and controlled by an app and, in some cases, equipped with voice assistants, continue to drive the sector's growth. Technologies, such as operating a coffee machine vocally and other trends, are growing quickly and demanded by consumers.
Artificial intelligence and the interface with which users manage their smart homes are gaining momentum among Italian consumers. Technology-savvy and energy-efficient products are concerns that are developing before the purchase of these products. Smart and connected appliances are thus becoming more popular.
