Market Trends of Italy Gluten-Free Foods and Beverages Industry
This section covers the major market trends shaping the Italy Gluten-Free Foods & Beverages Market according to our research experts:
Rising Prevalence Of Celiac Diseases
In Europe, there have been increasing investigations regarding the prevalence of celiac disease in the population. An estimated 0.8% of adults and children are suffering from celiac disease. More Italians are being diagnosed with celiac disease than ever before. According to the Report to the Parliament from the Ministry of Health, 182,858 Italians were diagnosed with celiac disease in 2017, compared with less than 172,000 in 2014; it has seen an increase of about 6%. Celiac diagnosis are much more common in women, with 129,225 cases, compared with men, who saw 53,633 cases. Owing to the rising prominence among the population in Italy, consumers are getting motivated to switch to gluten-free products. The major factors that encourage people to go for a gluten-free diet are, for weight loss, gluten allergy, celiac diseases etc.
Bread and Bread Products Are The Prominent Segment In The Market
In Italy, bread is the foundation of our culinary tradition. As there is a rise in the number of celiacs in the country, gluten-free bread products have been gaining popularity. The high cost of gluten-free bread products could be a restraining factor in the developing markets. With the growing demand for gluten-free bread products attributed by the increasing health-conscious consumers, ingredient players in the market are introducing innovations in products. There is a greater public awareness in Italy about celiac disease. The Italian government offers celiac patients vouchers to buy gluten-free food - up to 140 euros per month. All the above factors have boosted the sales of gluten free food and beverages in the country.
