Italy Gift Card and Incentive Card Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Italy Gift Card and Incentive Card Market is segmented based on the card type (Closed-loop card, open-loop card), by Consumer type (Retail Consumer, Corporate Consumer), by spend category (E-commerce & departmental stores, restaurants & bars, supermarket, hypermarket and convenience store, entertainment & gaming, specialty store, Health & wellness, travel, others) and by distribution channel (online, offline).

Italy Gift Card and Incentive Card Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Italy Gift Card & Incentive Card Market Size

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Italy Gift Card and Incentive Card Market Size
Study Period 2020 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2020 - 2023
CAGR 7.00 %
Market Concentration Medium

Major Players

Italy Gift Card and Incentive Card Market Key players

*Disclaimer: Major Players sorted in no particular order

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Italy Gift Card & Incentive Card Market Analysis

The Italy Gift Card and Incentive Card Market is expected to register a CAGR of greater than 7% during the forecast period.

The worldwide coronavirus pandemic has also spurred the rise in the use of digital gift cards. The demand for cash alternatives has unexpectedly increased in Italy due to the fear of contracting the coronavirus. In Italy, this has helped the market for digital gift cards grow in some measure during the past several years. As a result, the market for gift cards has had a muted increase in 2020.

Despite the pandemic, e-commerce in Italy kept expanding. In March 2020, there was a 60% rise in internet traffic. Rising smartphone adoption has fueled the country's increase in online commerce. The Italian Trade Agency wants to enable 300 regional SMEs to digitize on Alibaba.com in order to promote online growth even more. In the medium to long term, gift card growth in Italy is anticipated to be supported by the shifting consumer preferences toward online purchasing.

In a Survey taken in Italy where, over 44% of the shoppers preferred gift cards, indicating a significant change in consumer behavior. Interestingly, despite younger millennials and Gen Z still making up the majority of gift card sales, gift card adoption has increased significantly in the 35-47 age group.Regardless of the fact that online gift card sales now make up over 40% of the market, Italians still prefer to purchase goods in-person. In the upcoming years, as more people purchase online and seek out practical gifting options, it is anticipated that the penetration of gift cards will rise.

Italy Gift Card & Incentive Card Industry Overview

The report covers major players operating in the Italy Gift Card and Incentive Card Market along with their product portfolio, key financials, and developments. The market is transforming with many technological advancements through product innovation and process automation. The key market players are focusing on improving their production capacity which will help them to increase exports. 

Italy Gift Card & Incentive Card Market Leaders

  1. Coop Italia scarl

  2. Esselunga SpA

  3. Apple Inc

  4. Amazon.com Inc

  5. Auchan Group SA

  6. *Disclaimer: Major Players sorted in no particular order
Coop Italia scarl, Esselunga SpA, Apple Inc, Amazon.com Inc, Auchan Group SA
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Italy Gift Card & Incentive Card Market News

  • In 2021, Amilon Srl entered into a partnership with Eataly to extend the sale of its digital gift cards to companies.
  • In 2020, Instagram in Italy officially announced the addition of its new gift card, food order, and fundraiser tools for stories and profiles, which is expected to provide businesses with another way to generate income during the ongoing crisis.

Italy Gift Card & Incentive Card Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS AND INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Insights on Various Regulatory Trends
  • 4.5 Insights on impact of technology and innovation
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Card Type
    • 5.1.1 Closed-loop card
    • 5.1.2 Open-loop card
  • 5.2 By Consumer type
    • 5.2.1 Retail Consumer
    • 5.2.2 Corporate Consumer
  • 5.3 By spend category
    • 5.3.1 E-commerce & departmental stores
    • 5.3.2 Restaurants & bars
    • 5.3.3 Supermarket
    • 5.3.4 Hypermarket and convenience store
    • 5.3.5 entertainment & gaming
    • 5.3.6 specialty store
    • 5.3.7 Health & wellness
    • 5.3.8 travel
    • 5.3.9 Others
  • 5.4 By distribution channel
    • 5.4.1 Online
    • 5.4.2 Offline

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concetration Overview
  • 6.2 Company Profiles
    • 6.2.1 Coop Italia scarl
    • 6.2.2 Esselunga SpA
    • 6.2.3 Apple Inc
    • 6.2.4 Amazon.com Inc
    • 6.2.5 Auchan Group SA
    • 6.2.6 Gruppo Eurospin
    • 6.2.7 Carrefour SA
    • 6.2.8 Crai Secom SpA
    • 6.2.9 Schwarz Beteiligungs GmbH
    • 6.2.10 Selex Gruppo Commerciale SpA*
  • *List Not Exhaustive

7. MARKET OPPORTUNTIES AND FUTURE TRENDS

8. DISCLAIMER AND ABOUT US

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Italy Gift Card & Incentive Card Industry Segmentation

Gift cards are used as a development technique for promoting businesses, luring new customers, raising brand awareness, lowering fraud, and boosting business sales. A gift card can also be used as an alternative form of payment at a particular store or business store to make purchases of goods or services. The Italy Gift Card and Incentive Card Market are segmented based on the card type (Closed-loop card, open-loop card), Consumer type (Retail Consumer, Corporate Consumer), by spend category (E-commerce & departmental stores, restaurants & bars, supermarket, hypermarket and convenience store, entertainment & gaming, specialty store, Health & wellness, travel, others) and by distribution channel (online, offline).

By Card Type Closed-loop card
Open-loop card
By Consumer type Retail Consumer
Corporate Consumer
By spend category E-commerce & departmental stores
Restaurants & bars
Supermarket
Hypermarket and convenience store
entertainment & gaming
specialty store
Health & wellness
travel
Others
By distribution channel Online
Offline
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Italy Gift Card & Incentive Card Market Research FAQs

What is the current Italy Gift Card and Incentive Card Market size?

The Italy Gift Card and Incentive Card Market is projected to register a CAGR of greater than 7% during the forecast period (2025-2030)

Who are the key players in Italy Gift Card and Incentive Card Market?

Coop Italia scarl, Esselunga SpA, Apple Inc, Amazon.com Inc and Auchan Group SA are the major companies operating in the Italy Gift Card and Incentive Card Market.

What years does this Italy Gift Card and Incentive Card Market cover?

The report covers the Italy Gift Card and Incentive Card Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Italy Gift Card and Incentive Card Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Italy Gift Card and Incentive Card Industry Report

Statistics for the 2025 Italy Gift Card and Incentive Card market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Gift Card and Incentive Card analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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