Market Trends of Italy Food Additives Industry
This section covers the major market trends shaping the Italy Food Additives Market according to our research experts:
Emulsifiers are Witnessing an Upsurge
As Italy is a bread-loving nation, the demand for bakery and confectionery products is high. Bakery products and confectioneries are the major consumers of food emulsifiers in the country. The dairy industry is also registering a decent growth in the consumption of food emulsifiers. Following the veganism and health trends, the aging Italians are leaning more toward clean label and plant-based products, which may increase the consumption of plant-based emulsifiers, such as soy lecithin. Italians tend to prefer natural and healthier products compared to the population in other parts of Europe, which prefers minimally processed food. This factor is likely to restrain the growth of food emulsifiers in the market studied.
Meat, Poultry, and Seafood is the Largest Segment
Processed meat is registering a favorable performance in the Italian market, owing to the increasing focus on convenience and health, coupled with the increasing safety of the processed food items. Poultry continued to see strong growth rates, as many Italians include it in their balanced diets. This creates an opportunity for manufacturers to expand their product offerings. Preservatives are majorly used in processed meat, poultry, and seafood, and benzoates are driving the segment. The meat, poultry, and seafood segment is highly promising, and it is projected to grow during the forecast period.
