Market Trends of Italy Food Acidulants Industry
This section covers the major market trends shaping the Italy Food Acidulants Market according to our research experts:
High Consumption of Acidulants Through Cola Drinks
Acidulants acids such as phosphoric acid serves as a popular ingredient in sodas, precisely in cola drinks. Along with its aptitude to preserve the integrity of the soda's recipe blend, the ingredient drastically reduces the bacterial growth while infusing the exceptional tangy taste to the cola soft drinks, fostering its desirability amongst food manufacturers. Moreover, companies in order to promote their products and supplement their sales are constantly emphasizing on the fact that phosphorus acid when taken in small quantities causes no harm. For instance, Pepsi in response to several epidemiological studies, stated a research finding about health-effectiveness of phosphoric acids. Additionally, companies like Coca-Cola are even comparing the incorporated phosphorus content with food products including milk, rice, chicken, to gain consumer's confidence.
Increasing Prevalence of Speciality Food Ingredients
Italian consumers are progressively prioritizing healthy foods in their household budgets, as they are highly conscious about their regular food habits. Wellness is broadly focused by the Italian consumers. This growing focus on health and nutrition is partially due to growing ageing population. The growing demand for products, with fewer additives and artificial ingredients, is influencing the demand for natural and clean label food specialty ingredients in the Italian food market, which is expected to drive the demand for food acidulands in Italy.
Morever, phosphoric acid is also classified as 'Generally Regarded As Safe (GRAS)' as a food additive. It does not create any toxic effects in the processed food products when used within recommended limits. Nor does it introduce new hazards, even when incorporated in a variety of food applications. Therefore, these factors are expeted to increase the application of acidulant ingredients in Italy
