Market Trends of Italy Energy Bar Industry
This section covers the major market trends shaping the Italy Energy Bar Market according to our research experts:
Rising Healthy Snacking Trend
Increased consumer awareness for a healthier ingredient that provides nutritional benefits fueled the energy bar market. Consumer prefers functional fruits and grains, such as berries, hemp, chia, flaxseed in a snack bar that improves the nutritional content of the product. Impulse purchase has driven the market than healthy eating. However, health-oriented products, such as high fiber, low calorie, high protein, and natural ingredients claims on the product are gaining popularity. The snack bar is perceived to have a healthier alternative to chocolates and confectioneries, which also drives the impulse purchasing as a treat. The organic snack bar is growing popularity among consumers due to its health benefits. Busy lifestyle, coupled with meal replacement, makes snack bar an excellent snack products. Convenient and small packs allow the consumer to snacking at multiple occasions in smaller quantities.
Increased Penetration of Organised Retail
The evolving retail industry is marked by the emergence of many stores in the hypermarket, supermarket, and convenience stores segments. Comfort and convenience are increasingly becoming important to customers because of their hectic lifestyles and work schedules. Moreover, with the increase in preference for clean-label branded products among consumers, the importance of organized retailers selling clean-label energy bars has also increased. The penetration of organized retail will also enable consumers to seek information about various brands, compare prices, nutritional content, which results in a better purchase decision.
