Market Size of italy e-bike Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 0.88 Billion |
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Market Size (2029) | USD 1.25 Billion |
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Largest Share by Propulsion Type | Pedal Assisted |
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CAGR (2024 - 2029) | 7.29 % |
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Fastest Growing by Propulsion Type | Throttle Assisted |
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Market Concentration | Low |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Italy E-bike Market Analysis
The Italy E-bike Market size is estimated at 0.88 billion USD in 2024, and is expected to reach 1.25 billion USD by 2029, growing at a CAGR of 7.29% during the forecast period (2024-2029).
0.88 Billion
Market Size in 2024 (USD)
1.25 Billion
Market Size in 2029 (USD)
19.21 %
CAGR (2017-2023)
7.29 %
CAGR (2024-2029)
Largest Segment by Propulsion Type
76.20 %
value share, Pedal Assisted, 2023
Low cost, long battery life, less maintenance cost, and three to five pedal assist modes, depending on the model, are the factors that led to the higher sales of pedal-assisted bikes than other propulsion types.
Largest Segment by Application Type
77.89 %
value share, City/Urban, 2023
The awareness about the benefits of choosing bicycles over other vehicles for daily commutes to nearby places like offices, businesses, and marketplaces is making city/urban bikes the largest segment by application type.
Largest Segment by Battery Type
99.98 %
value share, Lithium-ion Battery, 2023
Lithium-ion batteries are the largest segment by battery type due to their lightweight, quick-charging capability, high range, extended lifespan, and high energy.
Fastest-growing Segment by Propulsion Type
7.33 %
Projected CAGR, Throttle Assisted, 2024-2029
The throttle-assisted bike segment is the fastest-growing segment by propulsion type, as bikes with throttle systems move quickly in different terrains, saving time and effort. The high speed of throttle-assisted bikes is attracting consumers.
Leading Market Player
9.55 %
market share, Giant Manufacturing Co. Ltd., 2022
High brand awareness, strong product lines, great R&D capabilities focused on innovation, and a wide range of product offerings are making Giant the largest market player in Italy.
PROPULSION SEGMENT MARKET OVERVIEW
- Italy is one of the leading regions of the European e-bike market. Some major factors driving sales in the Italian e-bike market are innovative product features, fully integrated batteries and drives, appealing designs, and high-quality materials.
- Players like VW and Gazelle unveiled new e-cargo bikes at the 2018 IAA (Internationale Automobil-Ausstellung) Commercial Vehicles exhibition in Hannover, Italy, to address the demand from the logistics industry. One of Pon Bike Group's companies, Gazelle, collaborated with Aluca and DOCKR (mobility as a services (MaaS) start-up) to produce the Gazell D10 cargo e-bike. The new cargo e-bike, known as the light electrical freight transporter (LEFT), has a capacity of 100 kilograms and can carry up to two conventional carriage boxes with Euro Pallet dimensions (1,200*800*1,100 millimeters).
- The market is also being driven by the growing awareness of the need to take action to cut back on personal vehicle usage, switch to zero-emission cars, and decarbonize the freight industry and public transportation. Italy's government and citizens are expected to switch to electric vehicles as gasoline prices increase and people become more environmentally conscious. The speed pedelec will soon overtake the pedal-assisted bicycle as the most practical mode of transportation, even if it is best for shorter trips. Speed pedelecs will likely become more popular as power and speed capabilities advance. Owing to these factors, the Italian e-bike market is expected to grow over the forecast period.
Understand The Key Trends Shaping This Market
Italy E-bike Industry Segmentation
Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type.
- Italy is one of the leading regions of the European e-bike market. Some major factors driving sales in the Italian e-bike market are innovative product features, fully integrated batteries and drives, appealing designs, and high-quality materials.
- Players like VW and Gazelle unveiled new e-cargo bikes at the 2018 IAA (Internationale Automobil-Ausstellung) Commercial Vehicles exhibition in Hannover, Italy, to address the demand from the logistics industry. One of Pon Bike Group's companies, Gazelle, collaborated with Aluca and DOCKR (mobility as a services (MaaS) start-up) to produce the Gazell D10 cargo e-bike. The new cargo e-bike, known as the light electrical freight transporter (LEFT), has a capacity of 100 kilograms and can carry up to two conventional carriage boxes with Euro Pallet dimensions (1,200*800*1,100 millimeters).
- The market is also being driven by the growing awareness of the need to take action to cut back on personal vehicle usage, switch to zero-emission cars, and decarbonize the freight industry and public transportation. Italy's government and citizens are expected to switch to electric vehicles as gasoline prices increase and people become more environmentally conscious. The speed pedelec will soon overtake the pedal-assisted bicycle as the most practical mode of transportation, even if it is best for shorter trips. Speed pedelecs will likely become more popular as power and speed capabilities advance. Owing to these factors, the Italian e-bike market is expected to grow over the forecast period.
| Propulsion Type | |
| Pedal Assisted | |
| Speed Pedelec | |
| Throttle Assisted |
| Application Type | |
| Cargo/Utility | |
| City/Urban | |
| Trekking |
| Battery Type | |
| Lead Acid Battery | |
| Lithium-ion Battery | |
| Others |
Need A Different Region Or Segment?
Italy E-bike Market Size Summary
The Italian e-bike market is experiencing robust growth, driven by innovative product features, integrated technologies, and appealing designs. As one of the leading regions in the European e-bike sector, Italy is witnessing a surge in demand due to increasing environmental awareness and the need to reduce personal vehicle usage. The market is further bolstered by government initiatives and the rising popularity of speed pedelecs, which are becoming a practical transportation option. The COVID-19 pandemic has also played a significant role in accelerating e-bike adoption, as individuals sought alternatives to public transport. The introduction of advanced e-bike models with enhanced features has encouraged more consumers to invest in this mode of transportation.
The market landscape in Italy is characterized by a fragmented structure, with major players like Atala SpA, DECATHLON, Giant Manufacturing, Merida Industry, and Trek Bicycle Corporation holding significant shares. The demand for bicycles is on the rise, with more commuters opting for cycling as a daily mode of transport, particularly for short distances. This trend is supported by improvements in bicycle infrastructure and the expansion of bicycle lanes. The market is expected to continue its upward trajectory, with increasing interest in e-bikes as a cost-effective and eco-friendly transportation solution.
Italy E-bike Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Propulsion Type
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1.1.1 Pedal Assisted
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1.1.2 Speed Pedelec
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1.1.3 Throttle Assisted
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1.2 Application Type
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1.2.1 Cargo/Utility
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1.2.2 City/Urban
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1.2.3 Trekking
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1.3 Battery Type
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1.3.1 Lead Acid Battery
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1.3.2 Lithium-ion Battery
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1.3.3 Others
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Italy E-bike Market Size FAQs
How big is the Italy E-bike Market?
The Italy E-bike Market size is expected to reach USD 876.44 million in 2024 and grow at a CAGR of 7.29% to reach USD 1.25 billion by 2029.
What is the current Italy E-bike Market size?
In 2024, the Italy E-bike Market size is expected to reach USD 876.44 million.
