Market Share of Italy Beauty and Personal Care Products Industry
The beauty and personal care market in Italy is a highly competitive market owing to the presence of numerous regional and private label players as well as global giants. Key players in the country are Unilever PLC, Amway Corp., and Johnson & Johnson Inc., among others. The consumers in the country are inclined towards organic products for their everyday purposes; thus, following the consumer demand, the players are actively participating in the launch of purely organic products as well as acquiring small players so as to consolidate their position in the market. Furthermore, the country's Omni-channel distribution channels benefit manufacturers by expanding their consumer base to the greatest extent possible.
Italy Beauty and Personal Care Products Market Leaders
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Amway Corp.
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Beiersdorf AG
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Unilever PLC
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L'Oreal S.A.
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Johnson & Johnson Inc.
*Disclaimer: Major Players sorted in no particular order
