Market Trends of Italy Cookware Industry
This section covers the major market trends shaping the Italy Cookware Market according to our research experts:
Growing Urbanization is Leading to the Growth of this Market
The expansion of the cookware market in Italy is supported by its ongoing urbanization, which contributes to an expanding middle class and a growing demand for convenience amid busy urban lifestyles. Demand for cookware is seen more in urban markets, especially in high-end cities. Increasing urbanization and product upgrading are also among the key factors for the growth of the cookware market. Increased urbanization drives demand for luxury and upscale apartments, building a positive outlook for high-end kitchen appliances and the use of luxury cookware. The increase in surplus money and the growing number of working populations in urban societies are predicted to drive the demand for kitchen appliances.
Rapid Growth of E-Commerce is Augmenting the Market Growth
The demand for cookware products in this region is rising because of the increase in the popularity of cooking at home, especially during the pandemic. More than three and a half million new Italian customers approached online retailers in the last two years because of the lockdown. They began to unfold their effects on the turnover, which increased in just one year by 33%, reaching over EUR 64 billion in 2021. Various cooking shows and youtube channels are driving many consumers to make different types of dishes at home. Consumers now prefer to purchase cookware products from online retailers. As a result, the COVID-19 pandemic was expected to increase demand for cookware even more.
