Market Trends of Italy Coffee Industry
This section covers the major market trends shaping the Italy Coffee Market according to our research experts:
Lifestyle and Culture Drives Coffee Market in Italy
Coffee is an integral part of Italian culture. Italians value high-quality coffees and are loyal to specific flavors and Italian brands. Coffee is consumed at various moments of the day, usually with sugar and no milk, except cappuccino, macchiato, marocchino, and caffè latte. In recent years, there's been a sharp rise in single-person households. Also, young Italian professionals have a higher disposable income than in the past. Due to pessimism about the future, they're keen to spend it because saving is seen as a pointless pursuit. They are particularly eager to spend on high-quality products and luxury brands.
According to the United Nations Comtrade database on international trade, Italy imported coffee, tea, mate, and spices worth USD 1.95 billion in 2021. The availability of a wide range of coffee types, flavors, and brewing styles and growth in the number of food outlets and retail stores are the drivers fuelling the development of the coffee market. According to the BEVERFOOD Edizioni Srl, between 2017-2021, Americano, Cappuccino, and Espresso were the most popular coffee varieties in the country.
Increasing Out-of-Home Coffee Consumption Boosting the Market
With the strong heritage of traditional coffee-drinking culture, Italians prefer to drink coffee from local independent coffee shops. Italy is the leading country in the number of out-of-home coffee servings in Europe. With the growing consumer trends for convenience, healthier eating will disrupt the country's traditional coffee market. Coffee quality is considered a leading success factor for a coffee shop in Italy. According to Federazione Italiana Pubblici Esercizi, nearly 6.6 million people visited Italian restaurants in 2021, and the country's out-of-home food and beverage consumption including the coffee business generated sales of about USD 65.23 billion.
There is a relative lack of knowledge about what constitutes quality. With growth primarily expected from traditional brands of local specialty shops and Starbucks, the imminent arrival into the market helps the growth of the coffee market during the forecast period. The incoming of Starbucks in Italy is expected to increase the availability of different coffee products in the market studied.
