Market Trends of Italy Biopesticides Industry
This section covers the major market trends shaping the Italy Biopesticides Market according to our research experts:
Increased Demand for Organically Grown Products
Growing demand for food safety and quality, increasing consumer demand for organic products thus encouraging organic farming practices. Consumers are generally willing to pay more for organic food products grown and produced in Italy. According to the Organic Trade Association, in 2017, the total market size for organic packaged food and beverages in Italy was USD 1,756.6 million, making it the 5th largest market in the world by value. In 2016, organic packaged food consumption accounted for USD 1,473.4 million which increased to USD 1,978.2 million in 2019, Also the beverage consumption increased from USD 112.2 million to USD 130.1 million during the same period. Italy is seeing an organic food boom in terms of both production and sales. The overall health and wellness trend and consumers' growing concerns about chemicals and hormones used in food production are driving demand for organic products. This, in turn, drives the market for the biopesticide market.
Increased Sustainable Farming is Driving the Market
Italy has recognized the importance of maintaining sustainability in agricultural practices in order to overcome the challenges posed by chemical pesticides on human and animal health, biodiversity, and the balance of the overall ecosystem. As a result, the utilization of biopesticides is being accorded greater importance. According to the Research Institute of Organic Agriculture(FiBL) as of 2016, the area devoted to organic production was 11% of Italy's agricultural area and is further expected to grow during the study period. In 2016 the organic land was 1.79 million ha which increased to 2 million ha in 2018. Italy is now implementing legislative mandates with the objective of decreasing dependence on pesticides in agriculture, to increase consumer and environmental safety. New products are increasingly been developed in the country. For instance, Oro Agri, was granted approval in Italy, for its orange oil-based botanical biopesticide, Prev-AM. It is an insecticide, acaricide, and fungicide for use on grapevines, olives, and citrus fruits.
