Market Trends of Italy Automotive Sunroof Industry
This section covers the major market trends shaping the Italy Automotive Sunroof Market according to our research experts:
Luxury Car Sales Driving the Market
The automotive industry is an essential contributor to the Italian economy, roughly contributing towards 6% to the national GDP. Italy is home to some of the oldest luxury car brands. These include Rolls-Royce, Jaguar Cars Ltd, McLaren Automotive, etc. With such a robust automotive sector and Italy being a major hub for many luxury carmakers, the demand for automotive sunroofs increases in the country during the forecast period.
Most Italian luxury car manufacturers and premium brands offer sunroofs.
Italian luxury cars exported not only in Europe but also to other major markets such as China and the United States. In 2019, Lamborghini, Ferrari, and Porsche had significantly seen growth in their vehicle sales in Italy, featuring the sunroofs segment.
BMW also offers sunroof in various models such as BMW 3 Series, Gran Turismo, 5 Series, 7 Series, X1, X3, X5, X5 M, and BMW X6 M. Range Rover's Evoque, launched last year, comes with a fixed sunroof. Land Rover's Discovery Sport offers sunroof in its SE version.
Panoramic Sunroof Likely to Hold Major Market Share
Owing to the growing adoption of smart glass technology, panoramic sunroofs are among the primary reasons for the automotive sunroof market's growth. Smart glasses have gained immense popularity in the automotive industry and are increasingly being used in vehicles. Smart glass modifies the properties of light based on the variations in light intensity, heat, and voltage fluctuations.
Panoramic sunroofs are significantly larger than the traditional sunroof. With a larger sunroof, it can cover the entire roof of the vehicle. Panoramic dual sunroof or multi-pane sunroof system can use more than one roof panel that can open above both the seats and has tilts and slides open.
For instance, Mercedes-Benz offers the panoramic roof as it provides an interior that feels even larger and the added light it provides. Mercedes-Benz A-Class, C-Class, E-Class, S-Class, CLA Coupe, CLS Coup, GLA, GLC, and GLE have the panoramic roof as either standard or optional.
The automotive panoramic sunroof is anticipated to witness significant growth, especially in the luxury segment, due to a rise in demand for comfort and convenience features. In 2020, BMW has launched the all-new 2020 X6. The third-gen model of the Coupe-SUV is available in two variants - xLine and M Sport and offers a panoramic sunroof along with 4-zone climate control, ambient lighting, heads-up display, Bowers and Wilkins 3D sound system with 20 speakers amongst its highlighted interior features.
