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Italy Veterinary Healthcare Market Size (2024 - 2029)

The Italy veterinary healthcare market is anticipated to experience substantial growth over the forecast period, driven by an increase in pet adoption and advancements in veterinary healthcare products. The market's expansion is supported by government initiatives and organizations raising awareness about animal welfare and diseases. Despite the challenges posed by the COVID-19 pandemic, which temporarily impacted veterinary services, the market is recovering and expected to continue its growth trajectory. However, the market's potential is somewhat hindered by a shortage of veterinarians and the high costs associated with veterinary care.

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Market Size of Italy Veterinary Healthcare Industry

Italy Veterinary Healthcare Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 1.9 Billion
Market Size (2029) USD 2.63 Billion
CAGR (2024 - 2029) 6.73 %
Market Concentration Low

Major Players

Italy Veterinary Healthcare Market Major Players

*Disclaimer: Major Players sorted in no particular order

Italy Veterinary Healthcare Market Analysis

The Italy Veterinary Healthcare Market size is estimated at USD 1.9 billion in 2024, and is expected to reach USD 2.63 billion by 2029, at a CAGR of 6.73% during the forecast period (2024-2029).

Factors such as an increase in pet adoption and advanced technologies leading to innovations in animal healthcare are expected to bolster the market’s growth during the forecast period.

The growing pet population in Italy is expected to augment the demand for the veterinary healthcare market over the forecast period. For instance, according to the data published in GlobalPets in May 2024, the pet population in Italy stood at 65 million in 2023, the same as in 2022. Fish (29.9 million) accounted for most, followed by birds (12.9 million). There were 10.2 million cats and 8.8 million dogs in the country. Small mammals and reptiles made up the smallest pool, with 3.2 million. Thus, with the rising adoption of pets or animals in Italian households, the market studied is expected to witness significant growth in the coming years.

Moreover, there are a few organizations that are creating awareness about various diseases in animals. Also, many government initiatives are on the rise to provide animal shelter and welfare and harmonize veterinary medicines in Italy. For instance, in January 2024, the transparency list for generics was released, and upcoming legislation in the European Union aims to align national laws on veterinary medical products. The primary goal is to combat temporary drug shortages and reduce medication costs. Unlike human medicines, veterinary drugs do not qualify for reimbursement by the National Health Service. Hence, this initiative isn't about bolstering public funds but aiding individuals facing significant expenses in tending to their pets, thereby boosting the market’s growth.

Thus, owing to the increased animal population and government initiatives for animal welfare, the studied market is expected to witness significant growth in Italy over the forecast period. However, the lack of veterinarians and the high costs associated with veterinary healthcare practice are the major factors restraining the growth of the veterinary healthcare market in Italy.

Italy Veterinary Healthcare Industry Segmentation

Veterinary healthcare can be specified as the science associated with the diagnosis, treatment, and prevention of diseases in animals. Companion animals are animals that can be tamed or adopted for companionship or as house/office guards and farm animals are animals raised for meat- and milk-related products.

The Italian veterinary healthcare market is segmented by product and animal type. By product, the market is segmented into therapeutics and diagnostics. By animal type, the market is segmented into dogs and cats, horses, ruminants, swine, poultry, and other animals.

The report offers value (in USD) for the above segments.

By Product
Therapeutics
Vaccines
Parasiticides
Anti-infectives
Medical Feed Additives
Other Therapeutics
Diagnostics
Immunodiagnostic Tests
Molecular Diagnostics
Diagnostic Imaging
Clinical Chemistry
Other Diagnostics
By Animal Type
Dogs and Cats
Horses
Ruminants
Swine
Poultry
Other Animals
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Italy Veterinary Healthcare Market Size Summary

The Italy veterinary healthcare market is poised for steady growth, driven by an increase in pet adoption and advancements in veterinary healthcare technologies. The COVID-19 pandemic initially disrupted the market due to lockdowns and clinic closures, but it also led to a surge in pet adoptions, which positively impacted the demand for veterinary services. As restrictions eased, the market began to recover, supported by the growing number of pets in Italian households. Government initiatives and awareness programs aimed at animal welfare further bolster market expansion. However, challenges such as a shortage of veterinarians and high healthcare costs remain significant barriers to growth.

The market is characterized by a moderate level of fragmentation, with key players like Zoetis Inc., Virbac, and Fatro S.p.A. actively engaging in strategic activities such as mergers and acquisitions to enhance their market presence. The demand for veterinary vaccines is expected to rise, fueled by government programs and the need to address new infections. The increasing prevalence of diseases among companion animals and the expansion of veterinary clinics offering specialized care are also contributing to market growth. As a result, the Italy veterinary healthcare market is becoming increasingly competitive, with major companies investing in product development and strategic partnerships to capture a larger share of the market.

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Italy Veterinary Healthcare Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Advanced Technology Leading to Innovations in Animal Healthcare

      2. 1.2.2 Increasing Pet Ownership

    3. 1.3 Market Restraints

      1. 1.3.1 Lack of Veterinarians and Shortage of Skilled Farm Workers

      2. 1.3.2 Increasing Cost of Animal Testing and Veterinary Services

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value - USD)

    1. 2.1 By Product

      1. 2.1.1 Therapeutics

        1. 2.1.1.1 Vaccines

        2. 2.1.1.2 Parasiticides

        3. 2.1.1.3 Anti-infectives

        4. 2.1.1.4 Medical Feed Additives

        5. 2.1.1.5 Other Therapeutics

      2. 2.1.2 Diagnostics

        1. 2.1.2.1 Immunodiagnostic Tests

        2. 2.1.2.2 Molecular Diagnostics

        3. 2.1.2.3 Diagnostic Imaging

        4. 2.1.2.4 Clinical Chemistry

        5. 2.1.2.5 Other Diagnostics

    2. 2.2 By Animal Type

      1. 2.2.1 Dogs and Cats

      2. 2.2.2 Horses

      3. 2.2.3 Ruminants

      4. 2.2.4 Swine

      5. 2.2.5 Poultry

      6. 2.2.6 Other Animals

Italy Veterinary Healthcare Market Size FAQs

The Italy Veterinary Healthcare Market size is expected to reach USD 1.9 billion in 2024 and grow at a CAGR of 6.73% to reach USD 2.63 billion by 2029.

In 2024, the Italy Veterinary Healthcare Market size is expected to reach USD 1.9 billion.

Italy Veterinary Healthcare Market Report Snapshots

Italy Veterinary Healthcare Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)