Italy Aesthetic Devices Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Aesthetic Market in Italy and the market is Segmented by Type of Device (Energy-based Aesthetic Device and Non-energy-based Aesthetic Device), Application (Skin Resurfacing and Tightening, Hair Removal, Breast Augmentation, and Other Applications), and End User (Hospital, Home Settings, and Other End-users). The market provides the value (in USD million) for the above-mentioned segments.

Italy Aesthetic Devices Market Size

CAGR
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 11.74 %

Major Players

Italy Aesthetic Devices Market

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Italy Aesthetic Devices Market with other markets in Healthcare Industry

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Italy Aesthetic Devices Market Analysis

The Italy Aesthetic Devices Market is expected to register a CAGR of nearly 11.74% during the forecast period (2022 - 2027).

The cosmetic and aesthetic device manufacturers had to shut down the production and supply units due to the lockdown, that was imposed at the beginning of the COVID-19 outbreak. For instance, according to an article published by the European Journal of Dermatology, in May 2021, titled 'The impact of COVID-19 pandemic on dermatologic practice: Italian survey', it has been observed that 58% of routine clinical dermatological activity was reduced in Italy. Thus, COVID-19 significantly impacted the growth rate of the market over the pandemic phase.

Certain factors that are propelling the market growth are the rising number of aesthetic procedures in Italy and technological advancement in aesthetic devices. For instance, according to an article published by Plastic Reconstructive and Regenerative Surgery, in June 2022, titled 'National Breast Implant Registry in Italy. Competent authority perspective to improve patients' safety', it has been observed that 61.5% of the reconstructive procedures were performed in Italy between 25th March 2019 and the 31st August 2021. Additionally, as per the International Society of Aesthetic Plastic Surgery survey on Aesthetic/Cosmetic procedures in 2020, it has been found that about 245,400 surgical procedures and 585,468 non-surgical procedures were performed in Italy in 2020. Also, from the same source, under the face and head surgical segment 37,956 eyelid surgery procedures, 22,452 rhinoplasties, and 17,736 fat graftings (face) procedures were performed, in Italy, in 2020. Furthermore, from the same source, the most common surgical procedure performed in Italy, in 2020, was 39,276 breast augmentations.

The concern of people about their appearance is gradually on a rise, in the country. Thus, there is an increase in the number of cosmetic surgeries performed, annually. Although the rate of increase is not much high, the fact remains that people are getting more concerned with their appearance, especially with the increasing standard of living.

In addition, the rising geriatric and obese population coupled with rising awareness about aesthetic procedures among the population is also contributing to the market growth. For instance, according to the 2022 statistics published by the United Nations Population Fund, in Italy, a large proportion of the living population is aged 15-64 and accounts for 64% in 2022. In addition, as per the same source, 24% of the population is aged 65 years and above in 2022. Additionally, as per the 2022 statistics published by World Obesity, 12.9% of men and 10.7% of women were obese in Italy, in 2020. Thus, the rising geriatric population and obese population are expected to increase the demand for aesthetic procedures such as facelifting, anti-aging procedures, and liposuction, respectively, which is further expected to boost the demand for aesthetic devices in the country, thereby propelling the market growth.

Thus, owing to the abovementioned factors, the market is expected to project growth over the forecast period.However, the social stigma and ethical concerns, and poor reimbursement scenarios are expected to restrain the market growth over the forecast period.

Italy Aesthetic Devices Market Trends

This section covers the major market trends shaping the Italy Aesthetic Devices Market according to our research experts:

Botulinum Toxin Segment is Expected to Show a High Growth Rate During the Forecast period

Botulinum toxin is a neurotoxic protein that is produced by the bacterium Clostridium botulinum. The injections of botulinum toxin tend to block the nerve signals to the muscle in which it is injected. As the muscle is not able to contract without a signal, it results in diminishing or decreasing unwanted facial wrinkles or appearance. As a result, highly diluted concentrations of botulinum toxin are used for cosmetic and non-cosmetic purposes, such as for the treatment of frown lines between the eyebrows, dystonia, chronic migraine, and other purposes.

The botulinum toxin subsegment by the non-energy-based aesthetic device is showing a growth rate and is expected to grow during the forecast period owing to the rise in demand for minimally invasive cosmetic methods and a higher number of beauty-conscious populations.

According to the International Society of Aesthetic Plastic Surgery (ISAPS) survey on Aesthetic/Cosmetic procedures in 2020, among all the non-surgical cosmetic procedures performed in Italy, 204,084 procedures were of Botulinum toxin. The ISAPS performed an international survey on cosmetic procedures in 2020 and according to the data, common cosmetic procedures per age group were botulinum toxin procedures. Thus, the increasing adoption of botulinum toxin procedures for the treatment of facial wrinkles, frown lines, and others is expected to increase the demand for aesthetic devices in the country, thereby boosting market growth.

Thus, owing to the aforementioned factors, the market is expected to grow significantly during the forecast period.

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Italy Aesthetic Devices Industry Overview

The medical aesthetic devices market is highly competitive and consists of a number of significant players. Companies, like AbbVie, Inc (Allergan Inc.), Alma Lasers, Cutera Inc., El.En. (Asclepion Laser Technologies), Hologic Inc., Lumenis Inc., Sciton Inc., Syneron Medical Ltd, and Venus Concept, among others, hold a substantial market share in the Italian aesthetic devices market.

Italy Aesthetic Devices Market Leaders

  1. Lumenis Inc.

  2. Alma Lasers

  3. AbbVie Inc.

  4. El.En. (Asclepion Laser Technologies)

  5. Hologic Inc.

*Disclaimer: Major Players sorted in no particular order

Italy Aesthetic Devices Market - CL.png
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Italy Aesthetic Devices Market News

  • In March 2022, Allergan Aesthetics launched HArmonyCa with lidocaine across Europe, specifically, in Italy and other countries. This marks the company's entry into the emerging category of Hybrid Injectables.
  • In January 2022, Brera Medical Technologies, an Italian company launched Jovena, a skin regeneration product. The company obtained patents for two new technologies, Diatermocontraction and Fractional Plasma.

Italy Aesthetic Devices Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rising Number of Aesthetic Procedures in Italy

      2. 4.2.2 Technological Advancement In Aesthetic Devices

    3. 4.3 Market Restraints

      1. 4.3.1 Social Stigma and Ethical Concerns

      2. 4.3.2 Poor Reimbursement Scenario

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size by Value in USD million)

    1. 5.1 Type of Device

      1. 5.1.1 Energy-based Aesthetic Device

        1. 5.1.1.1 Laser-based Aesthetic Device

        2. 5.1.1.2 Light-based Aesthetic Device

        3. 5.1.1.3 Ultrasound Aesthetic Device

        4. 5.1.1.4 Others

      2. 5.1.2 Non-energy-based Aesthetic Device

        1. 5.1.2.1 Botulinum Toxin

        2. 5.1.2.2 Dermal Fillers and Aesthetic Threads

        3. 5.1.2.3 Implants

        4. 5.1.2.4 Others

    2. 5.2 By Application

      1. 5.2.1 Skin Resurfacing and Tightening

      2. 5.2.2 Hair Removal

      3. 5.2.3 Breast Augmentation

      4. 5.2.4 Other Applications

    3. 5.3 By End-user

      1. 5.3.1 Hospital

      2. 5.3.2 Home Settings

      3. 5.3.3 Other End-users

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 AbbVie Inc. (Allergan Inc.)

      2. 6.1.2 Alma Lasers

      3. 6.1.3 El.En. (Asclepion Laser Technologies)

      4. 6.1.4 Hologic Inc.

      5. 6.1.5 Lumenis Inc.

      6. 6.1.6 Sciton Inc.

      7. 6.1.7 Syneron Medical Ltd

      8. 6.1.8 Venus Concept

    2. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments
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Italy Aesthetic Devices Industry Segmentation

As per the scope of this report, aesthetic devices refer to all medical devices that are used for various cosmetic procedures, which include plastic surgery, unwanted hair removal, excess fat removal, anti-aging, aesthetic implants, and skin tightening, which are used for beautification, correction, and improvement of the body. Aesthetic procedures include both surgical and non-surgical procedures. The surgical procedure includes liposuction, breast implants, facelifts, radiofrequency, and other related procedures. The non-surgical procedures include chemical peel, non-surgical liposuction, and skin-tightening procedures. The Italy Aesthetic Devices Market is segmented by Type of Device (Energy-based Aesthetic Device and Non-energy-based Aesthetic Device), Application (Skin Resurfacing and Tightening, Hair Removal, Breast Augmentation, and Other Applications), and End User (Hospital, Home Settings, and Other End-users). The report offers the value (in USD million) for the above segments.

Type of Device
Energy-based Aesthetic Device
Laser-based Aesthetic Device
Light-based Aesthetic Device
Ultrasound Aesthetic Device
Others
Non-energy-based Aesthetic Device
Botulinum Toxin
Dermal Fillers and Aesthetic Threads
Implants
Others
By Application
Skin Resurfacing and Tightening
Hair Removal
Breast Augmentation
Other Applications
By End-user
Hospital
Home Settings
Other End-users
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Italy Aesthetic Devices Market Research FAQs

The Italy Aesthetic Devices Market is projected to register a CAGR of 11.74% during the forecast period (2024-2029)

Lumenis Inc., Alma Lasers, AbbVie Inc., El.En. (Asclepion Laser Technologies) and Hologic Inc. are the major companies operating in the Italy Aesthetic Devices Market.

The report covers the Italy Aesthetic Devices Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Italy Aesthetic Devices Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Italy Aesthetic Industry Report

Statistics for the 2024 Italy Aesthetic market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Aesthetic analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Italy Aesthetic Devices Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)