Market Trends of Israel Laundry Appliances Industry
Washing Machines are the Most Preferred at Home Laundry Appliances
Israel's home laundry appliances market is eyeing more of the larger washing machines as laundry is a daily chore for Israelis. Consumer preferences are continuously changing with increasingly busy lifestyles. They want to utilize highly efficient and time-saving laundry options. In the review period, companies offering various automatic washing machines responded to the changing preferences of consumers by expanding their offers of larger capacity models. 8 kg products became almost the standard in the category, though companies also launched many new 9 kg models. Machines with capacities of 10-11 kg became more widely available. Over the forecast period, new launches will likely accentuate the shift towards larger capacity models in automatic washing machines and tumble dryers. Israeli consumers equally receive lower-cost brands as well as premiums.
Ecommerce Sales grow as an Emerging Distribution Channel for the Purchases
E-commerce in Israel is growing at a whooping rate and is expected to grow at a CAGR of over 15%. In the last ten years, it grew by double digits despite its modest population and is majorly driven by cross-border e-commerce. Only a few Israeli businesses are selling online, with prices usually substantially higher than those of cross-border retailers. This trend is because of high value-added taxes (VAT) and monopolies on numerous consumer goods. Nearly 80% of Israeli online shoppers bought products abroad, predominantly from China, the UK, and the US. Israel is a fairly digitalized country with about 75% Internet penetration and a more than 60% smartphone market. The dominant e-commerce categories in Israel include Home Electronics, Fashion & Footwear, and Media Products. Housewares and groceries are also popular products purchased online.
