Market Trends of Israel Home Appliances Industry
Larger Appliances Leading Israel’s Home Appliance Market
Refrigerators are popular larger home appliances that every home needs. In the recent Israeli refrigerator market, the sales of Haier refrigerators increased by four times in the last five years. The refrigerators with a capacity of 600 liters and below ranked first and have gradually seized the opportunity in the Israeli home appliance market. The market is the most realistic "battlefield" to test the brand's strength. These market performances, which cannot be ignored, have attracted the attention of local media, which has concluded that Haier has gradually become a global leader in household appliances. Haier is gradually winning the Israeli home appliance market. It is a global leader in home appliance brands, and the pointers to Haier's success in Israel include advanced technology, constant innovation, strict quality requirements, and localized transformation driven by international layout.
E-commerce Sales Driving Home Appliances Market
The Israeli e-commerce market has grown strongly in recent years. As per the statistics, in 2019, e-commerce revenue reached about USD 6 billion, an increase of 24% compared to the previous year. The Israeli e-commerce market contributed to the worldwide growth rate of 29% in 2021. Consumers are mostly researching online before making a purchase, and with a larger number of young smartphone users joining the customer base, it is just a matter of time before pre-purchase online research gets converted into an actual online transaction.
The GCC online channel has witnessed the emergence of quite a few online players that have registered stronger growth. Souq.com is one of the most prominent online retailers in the MENA region. Awok.com is another UAE-based online retailer that witnessed a 500% year-over-year increase in its revenues in April 2015. While there was some low-base effect (as this was only the second year of its operations), a revenue growth rate of 500% clearly shows that online retailing is catching up in the GCC region.
