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Israel Hair Care Market Size (2024 - 2029)

The Israel hair care market is experiencing growth driven by increasing consumer demand for solutions to hair issues such as thinning and loss, exacerbated by factors like arid weather and pollution. While shampoos and conditioners are seen as essentials, there is a rising interest in hair masks and oils due to heightened awareness and improved quality of life. The market's expansion is further supported by the growing e-commerce sector, particularly among the young, tech-savvy population. However, economic challenges and high-income disparity pose obstacles to producing premium products for a broader audience.

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Market Size of Israel Hair Care Industry

Israel Hair Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.50 %
Market Concentration Low

Major Players

Israel Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Israel Hair Products Market Analysis

The Israel hair care market size is expected to grow from USD 383.02 million in 2023 to USD 477.31 million by 2028, at a CAGR of 4.50% during the forecast period (2023-2028).

  • Arid weather, high sun exposure, and other factors are leading to a decrease in hair longevity, and urbanized Israelites are increasingly looking for alternatives to fix problems like hair thinning, hair loss, scalp problems, and more. Most Israeli consumers consider shampoos and conditioners necessities, whereas hair masks and oils are considered less essential. However, as the quality of life continues to rise in the country, and there is a growing awareness of masks and oils in hair care, Israelites are becoming more interested in these products.
  • With a large section of the population witnessing hair loss and suffering from common hair problems, such as dandruff and hair fall, the usage of hair care products in the country is on the rise. The rising pollution level in the country is also expected to drive the need for hair products that are clinical and derived from natural ingredients. 
  • The sales of hair products through e-commerce channels are increasing nationwide, fueled by the predominately young and tech-savvy population. Israel offers lucrative opportunities to the players to explore omnichannel options. For instance, the International Trade Association 2022, Israel represents an excellent opportunity for online sellers of consumer goods, with an e-commerce penetration of 47%, representing 4 million consumers out of 9 million citizens in Israel. According to the International Trade Association, eCommerce users are expected to grow by 25% to 5 million users in Israel by 2025.
  • The high-income disparity makes it impossible to manufacture higher value-added products for a large Israeli hair care market population. Tighter purse strings, in response to an austere economy and other factors, pose challenges for hair care in the Israeli market.

Israel Hair Products Industry Segmentation

Hair care products regulate the characteristics and behavior of the hair to make it manageable, healthy, and appealing.

Israel's hair care market is segmented by type and distribution channel. By type, the market is segmented into shampoo, conditioner, hair styling products, hair colorants, hair oil and hair serum, and other types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, pharmacies/drug stores, specialty stores, online retail stores, and other distribution channels. 

The report offers the market size in value terms in USD for all the above-mentioned segments.

Type
Shampoo
Conditioner
Hair Styling Products
Hair Colorants
Hair Oil & Hair Serum
Other Types
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores/Grocery Stores
Pharmacies/Drug Stores
Online Retail Stores
Specialty Stores
Other Distribution Channels
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Israel Hair Care Market Size Summary

The Israeli hair care market is experiencing a notable expansion, driven by factors such as increasing urbanization, rising awareness of hair care products, and a growing young population that values grooming and appearance. The market is characterized by a shift in consumer preferences towards personalized and high-quality products, including those that comply with halal standards. This trend has encouraged private-label and indigenous manufacturers to innovate and cater to the diverse needs of consumers, thereby securing a competitive edge in the fragmented market. The demand for hair care products is further bolstered by the rising incidence of hair-related issues, such as hair loss and dandruff, prompting consumers to seek clinical and natural solutions. The market's growth is also supported by the increasing import and export of hair care products, with Israeli brands gaining international recognition.

The proliferation of e-commerce and internet penetration in Israel has significantly transformed the hair care market, offering consumers a wide array of products and brands at their fingertips. Online retail channels are becoming the preferred shopping method, driven by the convenience of fast delivery, hassle-free returns, and attractive discounts. This shift is attracting both global and domestic players to enhance their online presence and expand their distribution networks. Companies are investing in research and development, as well as strategic partnerships, to introduce innovative products and technologies that meet consumer demands. The competitive landscape is marked by the presence of major players like L'Oréal, Procter & Gamble, and Unilever, alongside emerging brands such as Moroccanoil, which are leveraging digital platforms to reach a broader audience and drive market growth.

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Israel Hair Care Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Popularity of Private Label and Indigenous Brands

      2. 1.1.2 Internet Penetration Proliferated the eCommerce Sales of Hair Care Products

    2. 1.2 Market Restraints

      1. 1.2.1 Counterfeiting In Hair Care Products

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Shampoo

      2. 2.1.2 Conditioner

      3. 2.1.3 Hair Styling Products

      4. 2.1.4 Hair Colorants

      5. 2.1.5 Hair Oil & Hair Serum

      6. 2.1.6 Other Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores/Grocery Stores

      3. 2.2.3 Pharmacies/Drug Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Specialty Stores

      6. 2.2.6 Other Distribution Channels

Israel Hair Care Market Size FAQs

The Israel Hair Care Market is projected to register a CAGR of 4.5% during the forecast period (2024-2029)

Natural Formula, L'Oréal S.A., The Procter & Gamble Company, Unilever PLC and Moroccanoil, Inc. are the major companies operating in the Israel Hair Care Market.

Israel Hair Care Products Market Report Snapshots

Israel Hair Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)