Market Share of Israel Cosmetics Products Industry
The market studied is highly competitive, with many regional small- to medium-scale players and key global players such as Loreal S.A., Estee Lauder Companies Inc., and Revlon. In order to gain a competitive advantage, key players differentiate their offerings and compete on different factors, including product offerings, ingredients, packaging, price, functionality, and marketing activities. They are also keen on launching their own stores to attract more loyal consumers. Companies are increasing their investments in R&D and marketing, and they are expanding their distribution channels to maintain their position in the market. Moreover, companies are following strategies that include the provision of products through e-commerce (their own website and third-party websites) to facilitate a larger targeted audience. Key players in the market are Revlon, FARAN Cosmetics, Olea Essence, LOreal S.A., and Estee Lauder Companies Inc., among others.
Israel Cosmetics Market Leaders
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LOreal S.A.
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Estee Lauder Companies Inc
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Olea Essence
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Revlon
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FARAN Cosmetics
*Disclaimer: Major Players sorted in no particular order
