Digital Marketing Software Market in Australia Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Australia Digital Marketing Software Companies and the market is segmented by Deployment (On-Premise, Cloud), Type (Email, CRM, Social CRM, Web Analytics, Marketing Automation, E-commerce, Content Management), End-user Industry (Information Technology, Telecom, BFSI, Media & Entertainment, Retail, Manufacturing, Healthcare, Automotive).

Digital Marketing Software Market in Australia Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Australia Online Marketing Software Market Size

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australia digital marketing software market size
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 10.00 %
Market Concentration Low

Major Players

australia digital marketing software market key players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Digital Marketing Software Market in Australia with other markets in Technology, Media and Telecom Industry

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Australia Online Marketing Software Market Analysis

The Digital Marketing Software Market in Australia Market is expected to register a CAGR of 10% during the forecast period.

  • Surge of web and expanded digitization is a key driver for the market. The Australian Government has many strong digital initiatives and foundations in place. Applying digital tools to the activity has the potential to transform each step of the retail value chain, from sourcing, distribution, logistics, and instore operations, through to the customer-facing areas of marketing, omnichannel consumer experience, and ongoing consumer engagement.
  • Growing trend of personalized marketing and the proliferation of mobile devices has complicated marketing strategies to achieve enhanced user experience. It has raised a need for cloud technologies for targeting customers personally and introducing policies to automate their marketing process, where SaaS (Software as a Service) remains the largest segment of the cloud market in Australia, which gives a key driver for the growth of market.
  • Lack of skilled professional in integrating analytics and marketing solutions to measurable marketing campaigns is hindering the market in this country.

Australia Online Marketing Software Industry Overview

The digital marketing software market in Australia isfragmented as the increasing demand for digital marketing solutions is driving the huge investments in the industry to develop new products and large technological companies are aggressively trying to acquire small tech companies and gain competitive advantage. Key players in the market areSwift Digital,Marketing Eye,Lounge Lizard, etc. Recent development in the market are -
  • May 2019 - eBay Australiaembraced an omnichannel approach to reaching its buyers by launching its first Australian paper catalogue which will also be a digital shoppable version of the catalogue online, which will be a brand building with a fresh brand-led campaign.

Australia Online Marketing Software Market Leaders

  1. Swift Digital

  2. Marketing Eye

  3. Lounge Lizard

  4. Andmine

  5. WebFX

  6. *Disclaimer: Major Players sorted in no particular order
Swift Digital Marketing Eye Lounge Lizard Andmine WebFX
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Australia Online Marketing Software Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Surge of Web and Expanded Digitization
    • 4.3.2 Adoption of Cloud Technologies
  • 4.4 Market Restraints
    • 4.4.1 Lack of Skilled Professional in Marketing Solutions
  • 4.5 Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. TECHNOLOGY SNAPSHOT

6. MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 On-Premise
    • 6.1.2 Cloud
  • 6.2 By Type
    • 6.2.1 Email
    • 6.2.2 CRM
    • 6.2.3 Social CRM
    • 6.2.4 Web Analytics
    • 6.2.5 Marketing Automation
    • 6.2.6 E-commerce
    • 6.2.7 Content Management
  • 6.3 End-user Industry
    • 6.3.1 Information Technology
    • 6.3.2 Telecom
    • 6.3.3 BFSI
    • 6.3.4 Media & Entertainment
    • 6.3.5 Retail
    • 6.3.6 Manufacturing
    • 6.3.7 Healthcare
    • 6.3.8 Automotive

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Swift Digital
    • 7.1.2 Marketing Eye
    • 7.1.3 Lounge Lizard
    • 7.1.4 Andmine
    • 7.1.5 WebFX
    • 7.1.6 Cyber Infrastructure Inc.
    • 7.1.7 West Coast Infotech
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Australia Online Marketing Software Industry Segmentation

The digital marketing software market in Australia is growing where smaller firms have been faster to take up digital marketing. With the use of various tools such as social CRM, email software, market automation software, etc, it aids businesses to track individual behavioral metrics online, including past purchases, page views, searches, etc. and yields useful information to apply to digital marketing strategies.

By Deployment On-Premise
Cloud
By Type Email
CRM
Social CRM
Web Analytics
Marketing Automation
E-commerce
Content Management
End-user Industry Information Technology
Telecom
BFSI
Media & Entertainment
Retail
Manufacturing
Healthcare
Automotive
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Australia Online Marketing Software Market Research FAQs

What is the current Australia Digital Marketing Software Market size?

The Australia Digital Marketing Software Market is projected to register a CAGR of 10% during the forecast period (2025-2030)

Who are the key players in Australia Digital Marketing Software Market?

Swift Digital, Marketing Eye, Lounge Lizard, Andmine and WebFX are the major companies operating in the Australia Digital Marketing Software Market.

What years does this Australia Digital Marketing Software Market cover?

The report covers the Australia Digital Marketing Software Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Australia Digital Marketing Software Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Digital ing Software in Australia Industry Report

Statistics for the 2025 Digital ing Software in Australia market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Digital ing Software in Australia analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.