Market Trends of Global Interdental Cleansing Products Industry
This section covers the major market trends shaping the Interdental Cleansing Products Market according to our research experts:
Strategic Investments by Leading Players
Globally, the market has witnessed a significant rate in product innovations that are extensively driving the sales of interdental cleansing products. The manufacturing companies are concentrating on catering various preferences of consumers and achieve competitive advantage in the market. For instance, in 2019, BURST Oral Care launched new black dental floss containing proprietary technology that expands on contact with saliva, giving more surface area for a deeper clean. The Expanding Black Mint Eucalyptus Floss is coated with charcoal nanoparticles that are adsorptive and anti-microbial. Luoro GmbH in partnership with M+C Schiffer GmbH, manufacturers of oral care devices in Europe launched Wingbrush, an intuitive interdental brush that makes cleaning between teeth easy, quick, and comfortable.
Europe Holds Significant Share in the Market
Europe has experienced a growing prevalence of oral and dental problems owing to the rise in the percentage of geriatric population which is anticipated to drive the market growth during the study period. The tooth decay among children with an age group of 6 years varies from 20% to 90% while in age group of 65-74 years, the prevalence of people having lost all their natural teeth ranges from about 20% to 50% across various countries in the European region according to WHO. Moreover, people without natural teeth may have functional problems, which detracts from their quality of life. Such factors are anticipated to drive the market growth in the region.
