Market Size of Intensive Conditioner Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 2.30 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Intensive Conditioner Market Analysis
The intensive conditioner market is projected to record a CAGR of 2.3% during the forecast period (2020 - 2025).
- The market is primarily driven by the increasing consumer demand for deep hair conditioning due to lack of time, along with rising disposable income across the various regions. Furthermore, frequent launches of advanced deep conditioner products from the key players are boosting the market growth, globally. For instance, in 2019, L'Oréal Paris launched a new line under Elvive - Elvive Rapid Reviver Deep Conditioners, a range of 3 products that have no wait time and work deep to repair hair damage fast.
Intensive Conditioner Industry Segmentation
The intensive conditioner market has been segmented by distribution channel into hypermarket/supermarkets, convenience stores, online stores, and other distribution channels. Also, the study provides an analysis of the intensive conditioner market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, and Rest of the World which includes South America and the Middle-East and African regions.
Intensive Conditioner Market Size Summary
The intensive conditioner market is experiencing growth driven by increasing consumer demand for deep hair conditioning solutions, largely due to time constraints and rising disposable incomes across various regions. The market is further propelled by the frequent introduction of advanced deep conditioning products by key industry players, such as L'Oréal Paris's launch of the Elvive Rapid Reviver Deep Conditioners. Supermarkets and hypermarkets dominate the global market share, particularly in Europe, North America, and the Asia-Pacific region, where they are expanding rapidly. These retail channels are employing diverse promotional strategies to attract customers. However, the market faces challenges from price competition among major players, product maturity, and the consolidation of own-label brands by large supermarkets, especially in Eastern Europe.
The Asia-Pacific region is noted for its rapid market growth, fueled by a burgeoning interest in hair care and increasing disposable incomes. The rise in the working women population, who have limited time for hair conditioning, has also contributed to the demand for intensive conditioners. The expansion of retail stores and the growing number of internet users in the region have significantly impacted the e-retail market, with online platforms offering a variety of brands at competitive prices. The market is consolidated, with a few major global and domestic players like P&G, L'Oréal Paris, and Kao Corporation leading the industry. These companies focus on mergers, expansions, acquisitions, partnerships, and new product development to enhance their market presence.
Intensive Conditioner Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Distribution Channel
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2.1.1 Supermarkets/Hypermarkets
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2.1.2 Convenience Stores
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2.1.3 Online Retail Stores
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2.1.4 Other Distribution Channels
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2.2 By Geography
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2.2.1 North America
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2.2.1.1 United States
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2.2.1.2 Canada
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2.2.1.3 Mexico
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2.2.1.4 Rest of North America
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2.2.2 Europe
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2.2.2.1 Germany
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2.2.2.2 United Kingdom
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2.2.2.3 Russia
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2.2.2.4 France
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2.2.2.5 Spain
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2.2.2.6 Italy
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2.2.2.7 Rest of Europe
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2.2.3 Asia-Pacific
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2.2.3.1 China
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2.2.3.2 Japan
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2.2.3.3 Australia
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2.2.3.4 India
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2.2.3.5 Rest of Asia Pacific
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2.2.4 Rest of the World
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2.2.4.1 South America
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2.2.4.2 Middle-East and Africa
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Intensive Conditioner Market Size FAQs
What is the current Intensive Conditioner Market size?
The Intensive Conditioner Market is projected to register a CAGR of 2.30% during the forecast period (2024-2029)
Who are the key players in Intensive Conditioner Market?
P&G, L’Oréal Paris, Kao Corporation, E.T. Browne Drug Co. and Briogeo Hair Care are the major companies operating in the Intensive Conditioner Market.
