Instant Noodles Industry in Philippines: Analysis of Growth, Trends and Forecast (2017 - 2022)

Instant Noodles Industry in Philippines: Analysis of Growth, Trends and Forecast (2017 - 2022)

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Philippines is one of the most favorable Instant Noodles market in the world. Being an East-Asian nation, Philippines have absorbed the instant noodles idea and created a big market for this fast food. Philippines has an emerging instant noodles market with popular brands in the world. Nissin foods is the biggest player in industry with a market share of more than 60% in 2014. Philippines is ranked 9th in terms of quantity of units/packets sold in 2014 with a world’s share of 2.7%.

High tourist inflow is a major factor for the growth of instant noodles in the country. Instant Noodles market matured in Philippines over the years and is divided into many players. Global demand of instant noodles reached 102.75 billion units in 2014 making Philippines contribution around 2.7% of world’s consumption.

Philippines is a disaster prone country because of which most people tend to save money for future and consume and store food which can be easily cooked during calamity. Instant noodle is a marvelous option in times of troubles as it can be cooked easily.

Growing youth segment and increasing working population, rising incomes and rising purchasing power, higher brand consciousness, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of Philippines. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in Philippines.

Instant Noodles Industry in Philippines unlike other developing countries is matured in nature and is largely controlled by few Cooperatives and Independent Instant Noodles companies. Street markets and supermarkets play an important role in the Instant Noodles industry of Philippines as most of the population does their shopping here.

Philippines has decent arable area and moderate population with appropriate climate and water for cultivation of wheat and other crops used in instant noodles. Local market of Philippines is strong and possess an opportunity to export to other countries as well.

Apart from Nissin, major brands which successfully gained a market share is Luckyme. There are many brands available in Philippines and the market is still open for any new entry with smart product. Recently Maggi has been banned in India and many other countries, which have impacted Chinese market to an extent. Philippines market is almost unaffected by this move, because of low presence of Maggi in Philippines market.

What the report offers

The study elucidates the situation of Philippines and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of Philippines. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector.

1. Introduction

                1.1 Definition of the Market

                1.2 Research Approach and Methodology

                                1.2.1 Introduction

                                1.2.2 Research Design

                                1.2.3 Study Phases

                1.3 Scope of the Report

                1.4 Regional Analysis

                                1.4.1 PESTLE Analysis

                                1.4.2 Analysis of Ease of Doing Business

2.  Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

                2.4 Market Demand Analysis

                                2.4.1 Identification of Target Sub-segments (Demand Estimation)

                                2.4.2 Socio-Economic Segmentation of Potential Consumers

                                2.4.3 Spending Patterns

                2.5 Porter's Five Forces Analysis

                                2.5.1 Bargaining Power of Suppliers

                                2.5.2 Bargaining Power of Buyers

                                2.5.3 Threat of New Entrants

                                2.5.4 Threat of Substitute Products

                                2.5.5 Degree of Competition

3. Instant Noodles Market Segmentation

                3.1 Segmentation By Raw Material

                                3.1.1 Wheat Flour

                                                3.1.1.1 Market Size

                                                3.1.1.2 Domestic Production Overview

                                                3.1.1.3 Domestic Consumption Overview

                                3.1.2 Rice Flour

                                                3.1.2.1 Market Size

                                                3.1.2.2 Domestic Production Overview

                                                3.1.2.3 Domestic Consumption Overview

                                3.1.3 Moong bean Starch

                                                3.1.3.1 Market Size

                                                3.1.3.2 Domestic Production Overview

                                                3.1.3.3 Domestic Consumption Overview

                                3.1.4 Buck Wheat

                                                3.1.4.1 Market Size

                                                3.1.4.2 Domestic Production Overview

                                                3.1.4.3 Domestic Consumption Overview

                                3.1.5 Very Fine Wheat Flour/Maida Flour/Cake Flour

                                                3.1.5.1 Market Size

                                                3.1.5.2 Domestic Production Overview

                                                3.1.5.3 Domestic Consumption Overview

                3.2 Segmentation By Types of Dishes

                                3.2.1 Basic Noodles

                                                3.2.1.1 Market Size

                                                3.2.1.2 Domestic Production Overview

                                                3.2.1.3 Domestic Consumption Overview

                                3.2.2 Noodles Soup

                                                3.2.2.1 Market Size

                                                3.2.2.2 Domestic Production Overview

                                                3.2.2.3 Domestic Consumption Overview

                                3.2.3 Spaghetti

                                                3.2.3.1 Market Size

                                                3.2.3.2 Domestic Production Overview

                                                3.2.3.3 Domestic Consumption Overview

                                3.2.4 Linguine

                                                3.2.4.1 Market Size

                                                3.2.4.2 Domestic Production Overview

                                                3.2.4.3 Domestic Consumption Overview

                                3.2.5 Tagliatelle

                                                3.2.5.1 Market Size

                                                3.2.5.2 Domestic Production Overview

                                                3.2.5.3 Domestic Consumption Overview

                                3.2.6 Tripoline

                                                3.2.6.1 Market Size

                                                3.2.6.2 Domestic Production Overview

                                                3.2.6.3 Domestic Consumption Overview

                                3.2.7 Mafaldine-Riccie

                                                3.2.7.1 Market Size

                                                3.2.7.2 Domestic Production Overview

                                                3.2.7.3 Domestic Consumption Overview

                                3.2.8 Maccheroni

                                                3.2.8.1 Market Size

                                                3.2.8.2 Domestic Production Overview

                                                3.2.8.3 Domestic Consumption Overview

                                3.2.9 Others

                                                3.2.9.1 Market Size

                                                3.2.9.2 Domestic Production Overview

                                                3.2.9.3 Domestic Consumption Overview

4. Market Entry

                4.1 Market Entry: The Strategy

                4.2 Types of Entry Modes, by Market Entry Objectives

5. Industry Policies

6. Competition Analysis

                6.1 Local Supply Ecosystem

                6.2 Market Share of Major Stakeholders

                6.3 Strategies Adopted, Recent Events

7. Supply Chain Analysis

8. Trade (Import-Export Analysis)

                8.1 Distribution Network & Retail Analysis

9. Processing & Packaging Ecosystem

10.  Sources

11. Disclaimer

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