Market Trends of Insight Engines Industry
This section covers the major market trends shaping the Insight Engines Market according to our research experts:
The BFSI Segment Expected to Hold a Significant Share
- Banks deal with a unique set of challenges as they navigate an ever-changing consumer landscape and business expectations. Search technology is at the forefront of making sense of this new world of finance. The variety of data sources for usage has evolved beyond the traditional mix. Enterprise workers at financial institutions need access to data stored in the cloud, behind SaaS services, and other silos. Insight engines scale to billions of documents in various formats and connect to all of the data for real-time access. Insurers increasingly face a regulatory landscape while trying to mitigate game-changing trends like cyber risk and disruptive innovation. Search can help these organizations stay nimble and maintain growth.
- Insight engines leverage ML and AI to retrieve relevant results from disparate data repositories. It gives bankers a complete view of their clients by giving them access to annual reports, risk analytics, social media, industry blogs, and many other data points. It also enables informed investment decision-making, opportunity sourcing, and deal origination. Banks have several transactional data and digital interaction points around customer profiles, claims, customer payment history, etc. Insight engines could exploit these massive data repositories to access authentic and reliable credit reports. Banks can proactively leverage these reports to anticipate fraud while uncovering payment irregularities and other unusual activities.
- Banks and other financial organizations are also utilizing insight engines to find and parse client sentiment by checking social media and analyzing discussions about their services and strategies with the usage of Natural Language Processing. Financial services analysts can compose increasingly accurate reports and give better advice to customers and internal decision makers with the capacity to get to essential and separated data. Using data to personalize banking improves customer engagement and increases revenue. According to Accenture, a major global bank used personalized insights delivered to customers to increase savings balances by EUR 60 million in just 18 months.
- For instance, the third-largest bank in the United States, with 38 million searches and 293 thousand unique users, deployed search apps built with Lucidworks Fusion, and now only 0.14% of queries have zero results, and employees rate its search as the most valuable feature of its intranet. A top five global investment bank built an app with Lucidworks Fusion that searched across 250 million rows, each with 60-70 fields per document and 50 million rows with 1000 fields per document, an entire two billion row collection. Crédit Agricole, one of the largest banks in the world, has launched a project to deliver a new digital workplace, where more than 60,000 internal users can know the exact situation of the customer in front of them, which could be utilized to find the most relevant offerings for the customer.
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The Asia-Pacific Region Expected to Witness a High Market Growth
- Led by countries, such as Japan, China, India, Australia, and South Korea, the Asia-Pacific region is expected to witness the fastest growth in the market. China is one of the major countries in Asia-Pacific with growing technological adoption. The country is home to one of the fastest internet bands and a strong presence of large enterprises, such as Alibaba.
- According to UNCTAD.org, China's online share of retail sales rose from 19.4% to 24.6% between August 2019 and August 2020. Thailand saw a 60% jump in the downloads of shopping apps in just one week during March 2020. The trend toward e-commerce uptake in 2020 is likely to be sustained during recovery, which is expected to contribute to the insight engine market to generate demand from retail industry players.
- The tripartite (iQiyi, Tencent, and Youku) domination is further secured by the strict regulatory environment in China, which prevents international players, such as the FAANG (Facebook, Amazon, Apple, Netflix, Google), from operating in the country. These international players use an insight engine, especially for recommendations at a large scale, and drive other businesses through advertising. This leaves the region with ample opportunities for domestic players, thus leading to moderate growth as compared to the United States.
- Furthermore, emerging markets in countries such as India are expected to provide great opportunities for the market studied during the forecast period as a number of new local players are trying to enter the given market. For instance, in September 2021, GfK, the provider of consumer and market intelligence, analytics, and consulting services, launched gfknewron. It is an integrated, AI-powered software platform. Using gfknewron, companies can access market, consumer, and brand data from a single source of truth. The AI-supported predictions and practical guidance will support sustainable business growth. Gfknewron is an important step in GfK's transformation from a standard market researcher toward an AI-powered data analytics and consulting company.
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