Insect Repellent Market Size
Study Period | 2019 - 2029 |
Market Size (2024) | USD 5.32 Billion |
Market Size (2029) | USD 7.52 Billion |
CAGR (2024 - 2029) | 7.18 % |
Fastest Growing Market | Asia-Pacific |
Largest Market | Asia Pacific |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Insect Repellent Market Analysis
The Insect Repellent Market size is estimated at USD 5.32 billion in 2024, and is expected to reach USD 7.52 billion by 2029, growing at a CAGR of 7.18% during the forecast period (2024-2029).
The COVID-19 pandemic positively affected the insect repellent market worldwide, as insect repellents are perceived as a home hygiene and home care product. In addition, the demand for personal hygiene and home care products is expected to grow in the near future due to the growing awareness among consumers. Moreover, manufacturing companies believe that the pandemic has made consumers more aware of the need to maintain hygiene at a personal level and at home to reduce the chances of infection, which is expected to become a trend in the long run.
The rising threat of diseases, such as dengue, malaria, chikungunya, zika virus, and yellow fever, is expected to increase the demand for insect repellents during the forecast period. The government initiatives being undertaken for disease control, the rising health awareness among people, and the affordable costs of these products are some of the major factors that are expected to boost the demand for insect repellents across the world.
Additionally, with improvements in living standards, increasing urbanization, and rising population, the demand for mosquito repellents is constantly on the rise, particularly in tropical parts of the region. Also, the availability of a wide range of insect repellents, including mosquito repellents, under different price ranges has made them easily accessible and affordable for a large consumer base. There is a rise in the adoption of insect repellents based on natural ingredients. The adoption of such mosquito repellents is increasing to avoid problems, such as skin rashes and allergies, among others.
Insect Repellent Market Trends
This section covers the major market trends shaping the Insect Repellent Market according to our research experts:
Rising Prevalence of Insect-borne Diseases
The global urban population is becoming more health-conscious, and people are becoming more aware of the risks of mosquito bites. Furthermore, as the number of diseases caused by mosquitoes increases in developing countries, the rural populace is becoming increasingly concerned about health and hygiene. According to a WHO report released in March 2020, vector-borne diseases account for more than 17% of all infectious diseases. Each year, these diseases cause more than 700,000 deaths. They can be caused by parasites, bacteria, or viruses. Several outbreaks of life-threatening infections, such as chikungunya, influenza, H1N1 virus, zika virus, and dengue, have occurred in the previous decade, mostly spread by insect vectors. With the rise in vector-borne diseases, the demand for and consumption of insect-repellent products is likely to rise in the near future, thus driving the market for insect-repellent active chemicals. Additionally, these vector-borne diseases and new viruses can reach different regions via travel and goods transport. Also, growth in urbanization and industrialization is indirectly creating environmental pollution, which can promote the dominance of mosquito-borne diseases.
Increased Demand for Insect Repellents from Asia-Pacific
China represents the largest market for insect repellents in the Asia-Pacific region on account of being the most populous country with high disposable income, growing awareness, improved living standards, and affordable pricing of repellents, which has increased their penetration in household goods. All these factors cumulatively augment the sales of the product. Moreover, household insects like flies, termites, bed bugs, ants, and cockroaches are very common in China. The use of insect repellants in usable forms like sprays, vaporizers, chalks, powders, and others has proliferated product sales in Chinese homes. Whereas, in India, the growing awareness and the rising health concerns among people, backed by increased household income and affordable product pricing, have improved insect repellents' penetration in Indian homes. The Ministry of Health and Family Welfare 2016 launched the National Framework for Malaria Elimination. The government also launched the National Strategic Plan for Malaria Elimination, which formulated strategies for the next five years. Additionally, the launch of various programs like Swacch Bharat Abhiyaan increased the importance of hygiene and cleanliness among people, which improved the market growth. For instance, the incidences of malaria caused by mosquitoes have reduced significantly. As per data from the WHO, there is a possibility of a 90% reduction in global malaria incidences by 2030. Insect repellents in the coil form are the most popular products in the region because they are cost-effective and available across all retail channels. Among the rural areas of the region, offline distribution channels like convenience stores are more popular.
Insect Repellent Industry Overview
The insect repellent market is highly stagnant and competitive, with the presence of various global and regional players. The major market share was dominated by SC Johnson & Son, which is the market leader, followed by Spectrum brands and Reckitt Benckiser Group PLC. The extensive product portfolio, global presence, and the company's continuous activities in the market studied have made Godrej Consumer Products a leader in the market. During the study period, the company's major focus was on product innovations, as it developed four innovative products with an aim to extend its product portfolio and global presence. Another market leader, SC Johnson & Son, is also enjoying greater sales in the market studied, supported by consumer inclination toward its wider range of products, including all product types, such as DEET products, natural and organic insect repellents, and other products. Accordingly, to further strengthen its position in the market, the company has been widely investing to scale up the production of its core products.
Insect Repellent Market Leaders
Spectrum Brands, Inc.
Henkel AG & Co. KGaA
Reckitt Benckiser Group PLC
Dabur India Ltd
S. C. Johnson & Son
*Disclaimer: Major Players sorted in no particular order
Insect Repellent Market News
- June 2022- Kao Corporation launched Bioré GUARD Mos Block Serum, a new mosquito repellent product that makes use of Kao's unique, revolutionary technology, in Thailand.
- May 2022- Henkel Korea launched the 'Zero Mosquito' campaign. The campaign was launched to provide information about the dangers of mosquitoes in collaboration with the Korean Red Cross. By the end of 2022, Henkel intends to broaden the campaign by offering limited-edition insect repellents. The products will be available for purchase online until December 31, 2022.
- May 2022- Spectrum Brand Holdings Inc., the maker of Cutter insect repellant, changed the visual identity of the product, which includes a new logo, redesigned packaging labels, and a more informative website. Furthermore, distinct elements on brand packaging highlight key product benefits such as length of protection, DEET percentages, and DEET-free alternatives. This will enable shoppers to locate the products which suit their needs.
Insect Repellent Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Body Work Insect Repellents (Cream/ Lotion and Oil)
5.1.2 Other Insect Repellents
5.1.2.1 Coil
5.1.2.2 Liquid Vaporizer
5.1.2.3 Spray/Aerosol
5.1.2.4 Mat
5.1.2.5 Other Insect Repellents
5.2 Distribution Channel
5.2.1 Offline Retail Stores
5.2.2 Online Retail Stores
5.3 Category
5.3.1 Natural Insect Repellent
5.3.2 Conventional Insect Repellent
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 Spain
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East & Africa
5.4.5.1 South Africa
5.4.5.2 United Arab Emirates
5.4.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Spectrum Brands Holdings Inc.
6.3.2 Henkel AG & Co. KGaA
6.3.3 Newell Brands
6.3.4 Enesis Group
6.3.5 S.C. Johnson & Son Inc.
6.3.6 Quantum Health
6.3.7 Reckitt Benckiser Group PLC
6.3.8 Jyothy Labs Limited
6.3.9 Dabur India Ltd
6.3.10 Sawyer Products Inc.
6.3.11 Kao Corporation
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Insect Repellent Industry Segmentation
Insect repellents are agents used to protect the body from the bites of insects that can cause local or systemic effects. While some bites cause only local skin irritation, some can cause severe illnesses and possibly death as the insects act as carriers or vectors of diseases. Thus, insect repellents protect from all insect bites and prevent diseases from occurring. The insect repellent market is segmented based on product type, distribution channel, category, and geography. By product type, the market is segmented into body work insect repellents (cream/ lotion and oil) and other insect repellants. The other insect repellant segment is further sub-segmented into coil, liquid vaporizer, spray/aerosol, mat, and other product types (chalk, powder, etc.). By distribution channel, the market is segmented into offline retail stores and online retail stores. By category, the market is segmented into natural insect repellent and conventional insect repellent. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (USD million).
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Body Work Insect Repellents (Cream/ Lotion and Oil) | |||||||
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Distribution Channel | |
Offline Retail Stores | |
Online Retail Stores |
Category | |
Natural Insect Repellent | |
Conventional Insect Repellent |
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Insect Repellent Market Research FAQs
How big is the Insect Repellent Market?
The Insect Repellent Market size is expected to reach USD 5.32 billion in 2024 and grow at a CAGR of 7.18% to reach USD 7.52 billion by 2029.
What is the current Insect Repellent Market size?
In 2024, the Insect Repellent Market size is expected to reach USD 5.32 billion.
Who are the key players in Insect Repellent Market?
Spectrum Brands, Inc., Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, Dabur India Ltd and S. C. Johnson & Son are the major companies operating in the Insect Repellent Market.
Which is the fastest growing region in Insect Repellent Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Insect Repellent Market?
In 2024, the Asia Pacific accounts for the largest market share in Insect Repellent Market.
What years does this Insect Repellent Market cover, and what was the market size in 2023?
In 2023, the Insect Repellent Market size was estimated at USD 4.96 billion. The report covers the Insect Repellent Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Insect Repellent Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Insect Repellent Industry Report
Statistics for the 2024 Insect Repellent market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Insect Repellent analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.