Market Trends of Global Influenza Diagnostics Industry
This section covers the major market trends shaping the Influenza Diagnostics Market according to our research experts:
Rapid Influenza Diagnostic Test (RIDT) is Expected to hold its Highest Market Share in the Test Type Segment
In the test type segment of the influenza diagnostics market, among all traditional diagnostic tests, the rapid influenza diagnostic test (RIDT) is believed to have the largest market share in the studied market.
Rapid influenza diagnostic tests (RIDTs) are immunoassays that can detect influenza A and B viral nucleoprotein antigens in respiratory specimens and provide qualitative results. It can diagnose patients with influenza-like illness, especially if it is done within the first four days of symptoms appearing. The benefits of faster results and ease of use drive RIDT's popularity. Some RIDTs are also approved for use in the office or at the bedside. Because of their widespread use in point-of-care settings, the RIDT segment is also expected to increase.
However, because of its low to moderate sensitivities, one of the significant disadvantages of RIDT is that it produces false-negative results (50-70 percent ). When the novel H1N1 influenza epidemic struck in 2009, healthcare policymakers began to recognize the impact of its low sensitivity.
North America Dominates the Market and is Expected to do the Same in the Forecast Period
North America currently dominates the market for influenza diagnostics and is expected to continue its stronghold for a few more years.
The high prevalence of influenza is expected to drive the regional market over the forecast period. For instance, according to statistics published by MedAlertHelp, in 2022, about 5% to 20% of Americans will be diagnosed with influenza yearly. Further, according to the data published by the Centers for Disease Control and Prevention, in October 2021, 35 million flu-related illnesses, 380,000 flu-related hospitalizations, 20,000 flu-related deaths, and 16 million flu-related medical visits were reported in the 2019-2020 season. This growing disease burden is anticipated to impact market growth over the coming years positively.
As per data published by the Centers for Disease Control and Prevention (CDC) 2021, RIDTs are commonly available across the region. The reason behind the wide availability of the test is the reduced period needed to generate results. RIDT can yield results in 15 minutes. With increasing influenza-associated hospitalization and pediatric deaths and the interest of government organizations to better manage the disease, the North American influenza diagnostics market is expected to grow in the future.
Additionally, product launches by market players in the region are also driving the Influenza diagnostics market growth in the North American region. For instance, in September 2021, the American College of Obstetrics and Gynecology (ACOG) launched a new seasonal flu campaign: ACOG Fights Flu, to raise awareness about the diagnosis and the treatment of influenza, thereby boosting the market in the region.
