Market Share of Indonesia Snack Bar Industry
The Indonesian snack bar market is concentrated among a few companies occupying a significant market share. It has been observed that foreign brands offer a greater number of innovative products in various flavors and varieties compared to domestic brands. Penetration through the modern retail channel and product innovation is the key strategy players adopt to maximize sales. Some of the major players in the market studied are Otsuka Pharmaceutical Co., Ltd., Kalbe Farma (FITBAR), Nestlé S.A., NuGo Nutrition, and Premier Nutrition Corporation, among others. These companies actively develop new product innovations in terms of flavor, ingredients, and packaging.
Snacks Bar in Indonesia Market Leaders
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Otsuka Pharmaceutical Co., Ltd.
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Kalbe Farma (FITBAR)
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Nestlé S.A.
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Go Natural
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Rise Bar
*Disclaimer: Major Players sorted in no particular order
