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Indonesia Pet Food Market Size

The Indonesia pet food market is experiencing significant growth, driven by an increasing pet ownership rate influenced by urbanization, industrialization, and exposure to Western cultures. This expansion is particularly notable in the cat food segment, which holds the largest market share due to the rising popularity of cats as low-maintenance pets. While dog ownership remains low due to cultural and religious factors, the overall pet food market is poised for growth, supported by the trend of pet humanization and the diverse nutritional needs of various pets.

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Market Size of indonesia pet food Industry

Indonesia Pet Food Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 1.61 Billion
svg icon Market Size (2029) USD 3.19 Billion
svg icon Largest Share by Pets Cats
svg icon CAGR (2024 - 2029) 14.65 %
svg icon Fastest Growing by Pets Cats
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Indonesia Pet Food Market Analysis

The Indonesia Pet Food Market size is estimated at USD 1.61 billion in 2024, and is expected to reach USD 3.19 billion by 2029, growing at a CAGR of 14.65% during the forecast period (2024-2029).

1.61 Billion

Market Size in 2024 (USD)

3.19 Billion

Market Size in 2029 (USD)

15.58 %

CAGR (2017-2023)

14.65 %

CAGR (2024-2029)

Largest Market by Product

68.54 %

value share, Food, 2022

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The regular use of commercial food products, such as kibbles and wet foods, to meet the daily dietary requirements of pets increased the share of food products in the country.

Largest Market by Animal

66.06 %

value share, Cats, 2022

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As cats are the major pets adopted in the country, their higher consumption demand for commercial pet foods, including treats and specialized diets, increased the market’s share.

Fastest-growing Market by Product

18.04 %

Projected CAGR, Pet Treats, 2023-2029

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The growing demand for crunchy, dental, and freeze-dried treats is driving the market’s growth, as these treats often help in training and supporting the well-being of pets.

Fastest-growing Market by Animal

18.75 %

Projected CAGR, Cats, 2023-2029

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With the expanding cat ownership rates, the consumer demand for commercial cat foods, including wet food and cat treats, resulted in the growth of the segment in the country.

Leading Market Player

11.95 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader, primarily focusing on product innovations in the country. It launched various pet food lines under the Royal Canin and Whiskas brands.

Cats held the major share due to the higher population driven by religious beliefs and low maintenance requirements

  • In Indonesia, the pet ownership rate has been steadily growing as the country’s economy is rapidly advancing, driven by increasing urbanization and industrialization. With increased exposure to Western cultures, urbanization, and the spread of the internet and social media, there has been a growing interest in keeping pets as companions. As a result, the pet population in Indonesia has seen a significant growth of 75.7% between 2017 and 2022.
  • Cats are the most popularly owned pets in Indonesia, with a population of 5.1 million in 2022. This is because cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets. As a result, the cat food market accounted for the largest share, with a value of USD 778.9 million in 2022, and is estimated to grow at the fastest rate, with a projected CAGR of 18.7% during the forecast period. This growth is driven by the increasing cat population in the country, which had a significant growth of 137.6% between 2017 and 2022.
  • The dog ownership rate in Indonesia is low due to religious and cultural beliefs. Many of the Muslim households in Indonesia do not prefer dogs as pets. As a result, dogs were owned by 10% of Indonesian households. Therefore, the dog food market could reach a value of USD 124.3 million in 2022.
  • Other animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. As a result, the other animal pet food segment increased by USD 103.0 million between 2017 to 2022.
  • The growing population of pets and the growing trend of pet humanization in the country are estimated to drive the pet food market during the forecast period.
Indonesia Pet Food Market

Indonesia Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • In Indonesia, the pet ownership rate has been steadily growing as the country’s economy is rapidly advancing, driven by increasing urbanization and industrialization. With increased exposure to Western cultures, urbanization, and the spread of the internet and social media, there has been a growing interest in keeping pets as companions. As a result, the pet population in Indonesia has seen a significant growth of 75.7% between 2017 and 2022.
  • Cats are the most popularly owned pets in Indonesia, with a population of 5.1 million in 2022. This is because cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets. As a result, the cat food market accounted for the largest share, with a value of USD 778.9 million in 2022, and is estimated to grow at the fastest rate, with a projected CAGR of 18.7% during the forecast period. This growth is driven by the increasing cat population in the country, which had a significant growth of 137.6% between 2017 and 2022.
  • The dog ownership rate in Indonesia is low due to religious and cultural beliefs. Many of the Muslim households in Indonesia do not prefer dogs as pets. As a result, dogs were owned by 10% of Indonesian households. Therefore, the dog food market could reach a value of USD 124.3 million in 2022.
  • Other animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. As a result, the other animal pet food segment increased by USD 103.0 million between 2017 to 2022.
  • The growing population of pets and the growing trend of pet humanization in the country are estimated to drive the pet food market during the forecast period.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Indonesia Pet Food Market Size Summary

The Indonesia pet food market is experiencing significant growth, driven by increasing pet ownership and a rising trend of pet humanization. As urbanization and industrialization advance, more Indonesians are adopting pets, with cats being the most popular choice due to their low maintenance and cost-effectiveness. The growing interest in pets is further fueled by exposure to Western cultures and the influence of social media. This trend has led to a substantial increase in the pet population, particularly cats, which dominate the market. The pet food industry is witnessing a shift towards premium products, although economy options are also gaining traction due to price sensitivity among consumers. The market is characterized by a mix of offline retail dominance and a growing e-commerce presence, reflecting the diverse purchasing preferences of pet owners.

The market landscape is fragmented, with several key players such as Colgate-Palmolive Company, EBOS Group Limited, FARMINA PET FOODS, Mars Incorporated, and Nestle (Purina) holding significant shares. These companies are actively introducing new products to cater to the evolving needs of pet owners, such as specialized diets for pets with sensitive stomachs. Despite the cultural preference for cats over dogs, the pet food market is expanding across various segments, including dog and other animal foods, indicating a broadening consumer base. The increasing willingness to invest in pet well-being and the popularity of pet cafes are expected to further drive market growth in the coming years.

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Indonesia Pet Food Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Pet Food Product

      1. 1.1.1 Food

        1. 1.1.1.1 By Sub Product

          1. 1.1.1.1.1 Dry Pet Food

            1. 1.1.1.1.1.1 By Sub Dry Pet Food

              1. 1.1.1.1.1.1.1 Kibbles

              2. 1.1.1.1.1.1.2 Other Dry Pet Food

          2. 1.1.1.1.2 Wet Pet Food

      2. 1.1.2 Pet Nutraceuticals/Supplements

        1. 1.1.2.1 By Sub Product

          1. 1.1.2.1.1 Milk Bioactives

          2. 1.1.2.1.2 Omega-3 Fatty Acids

          3. 1.1.2.1.3 Probiotics

          4. 1.1.2.1.4 Proteins and Peptides

          5. 1.1.2.1.5 Vitamins and Minerals

          6. 1.1.2.1.6 Other Nutraceuticals

      3. 1.1.3 Pet Treats

        1. 1.1.3.1 By Sub Product

          1. 1.1.3.1.1 Crunchy Treats

          2. 1.1.3.1.2 Dental Treats

          3. 1.1.3.1.3 Freeze-dried and Jerky Treats

          4. 1.1.3.1.4 Soft & Chewy Treats

          5. 1.1.3.1.5 Other Treats

      4. 1.1.4 Pet Veterinary Diets

        1. 1.1.4.1 By Sub Product

          1. 1.1.4.1.1 Diabetes

          2. 1.1.4.1.2 Digestive Sensitivity

          3. 1.1.4.1.3 Oral Care Diets

          4. 1.1.4.1.4 Renal

          5. 1.1.4.1.5 Urinary tract disease

          6. 1.1.4.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

Indonesia Pet Food Market Size FAQs

The Indonesia Pet Food Market size is expected to reach USD 1.61 billion in 2024 and grow at a CAGR of 14.65% to reach USD 3.19 billion by 2029.

In 2024, the Indonesia Pet Food Market size is expected to reach USD 1.61 billion.

Pet Market Indonesia Report Snapshots

Indonesia Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029