Market Trends of Indonesia Paper Packaging Industry
Corrugated Boxes Expected to Register Significant Adoption
- Factors such as rising urban populations, growing environmental consciousness, the nation's increasing demand for sustainable packaging solutions, the rise in demand for convenient packaging, and the expansion of e-commerce activities are accelerating the growth of the corrugated packaging market in Indonesia.
- The usage of corrugated boards for packaging is increasing due to the significant demand for fast-moving consumer goods (FMCG) and branded consumer durables. Corrugated boards are widely used in the food and beverage industry to package processed foods, including bread, snacks, ready-to-eat (RTE) meals, meat products, fruits, durable foods, and beverages.
- Foodservice establishments, for instance, use corrugated boxes to package pizza. The demand for high-quality packaging services has been driven by a shift in consumer lifestyles and the increased desire for convenience food, fueling the expansion of the corrugated board industry across the country.
- Corrugated packaging plays a crucial role in e-commerce by providing robust protection to products during transit, thus reducing shipment returns due to tampered packaging. According to the International Trade Administration’s report published in January 2024, Indonesia's e-commerce market size was USD 52.93 billion in 2023 and is expected to reach USD 86.81 billion by 2028. With the rising trend of online shopping, a parallel increase in the demand for packaging materials is also expected over the coming years.
Understand The Key Trends Shaping This Market
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The Food and Beverage Industry is Expected to Exhibit the Highest Market Growth
- Paper packaging is being extensively used in the food segment. It is both environmentally beneficial and convenient for consumers. As a result, there is tremendous competition in the food and beverage industry among companies that provide high-quality products to consumers. Various packaging materials, such as cardboard and corrugated boxes, are available to satisfy multiple packaging needs.
- E-commerce platforms have gained much attention in the Indonesian food industry. This is because they offer various food products and ensure those are delivered on time and in proper packaging. With the expansion of e-commerce, the demand for food packaging is expected to rise. Innovative packaging preserves a product's quality and extends its shelf-life.
- Millennial customers in the country primarily drive the demand for flexible paper packaging solutions, as they favor single-serving and on-the-go food and beverage products. Flexible paper packaging is a common alternative for packing these products because it is meant to be portable, sturdy, and lightweight. The need for flexible packaging from the food and beverage industry in the country is likely to be governed by the fastest-growing categories of snack foods, both fresh and processed foods.
- The rising per capita income, increasing urbanization, and a high youth population are expected to boost the country's packaged food and beverage industry’s rise. This will help fuel the increase in folding carton packaging in the food retail and restaurant industries. Paper packaging will benefit from growing concerns about the sustainability of plastic packaging.
- According to the Organization for Economic Co-operation and Development, the human consumption of fresh dairy products in Indonesia in 2031 will be around 5.01 kilograms per capita. The organization’s study outlines that despite fresh dairy products not being a regular staple in the Indonesian daily diet, dairy products like fresh milk, cheese, and yogurt have gained traction among middle-income families. The rising consumption of dairy products in Indonesia intends to propel the adoption of paper packaging due to its freshness, preservation, and eco-friendly attributes, aligning with consumer preferences for sustainable packaging solutions.
