Indonesia OOH And DOOH Market Share

Market Share of Indonesia OOH And DOOH Industry

The Indonesian out-of-home (OOH) and digital-out-of-home (DOOH) market is fragmented. It comprises several major outdoor advertising and media companies with operations in multiple markets, as well as the smaller, local companies operating a limited number of structures in one or a few local markets. Some of the major players in the market are JCDecaux SE, EYE Indonesia, and Hivestack.

• April 2024: EYE Indonesia, an OOH advertising solutions provider, revealed its adoption of the Broadsign Platform. This strategic move aimed to enhance its offerings for media buyers in the region. With the integration of the Broadsign Platform, EYE Indonesia currently empowers its buyers with advanced features like share of voice, impression-based purchasing, and seamless programmatic transactions.
• April 2024: GroupM, a media investment firm, partnered with Moving Walls, a prominent global outdoor advertising tech provider, to revolutionize OOH advertising in Indonesia, leveraging audience data for precise planning, purchasing, and measurement. With Indonesia's OOH landscape expanding, GroupM Indonesia anticipates this collaboration will bolster brand trust in OOH.

Indonesia OOH and DOOH Market Leaders

1. JCDecaux SE

2. Hivestack

3. Next Digital Indonesia

4. EYE Indonesia

5. Moving Walls

*Disclaimer: Major Players sorted in no particular order