Indonesia Infant Nutrition Market Size
| Study Period | 2021 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 9.33 Billion |
| Market Size (2030) | USD 14.48 Billion |
| CAGR (2025 - 2030) | 9.20 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Indonesia Infant Nutrition Market Analysis
The Indonesia Infant Nutrition Market size is estimated at USD 9.33 billion in 2025, and is expected to reach USD 14.48 billion by 2030, at a CAGR of 9.2% during the forecast period (2025-2030).
Infant nutrition encompasses a variety of products, including infant formulas, baby foods, and supplements designed to support healthy growth and development during critical early life stages. Factors such as increasing awareness about infant nutrition, changing lifestyles, and increasing demand for innovative infant nutrition products are projected to drive the infant nutrition market in Indonesia.
The growing acceptance of infant nutrition in Indonesia and various government policies aimed at improving this acceptance are projected to offer growth momentum for the market. For instance, an article published in the Journal of Pediatric Nursing in October 2024 highlighted the importance of the Indonesian government in promoting infant nutrition in the country. In addition, the article also demonstrates the role of the infant and young child feeding (IYCF) program in improving infant nutrition practices across Indonesian states. Hence, such growing acceptance of infant nutrition in Indonesia coupled with supportive government policies are anticipated to propel market growth over the study period.
The rising importance of precise infant nutrition to prevent nutritional deficiencies in infants has further contributed to the country's active demand for innovative infant nutrition products. For instance, an article published in Jurnal Penelitian Pendidikan IPA in December 2023 highlighted awareness about stunting in Indonesia. It provided several recommendations, such as providing nutritional education to community health workers, mothers of infants, and women of reproductive age about the right infant nutrition to prevent cases of stunting. Hence, such an expanding significance of infant nutrition in Indonesia will likely facilitate market uptake over the study period.
Moreover, the significant awareness levels about complementary nutrition in infants and a growing demand for high-quality, nutrient-rich infant formulas and foods are further expected to augment the adoption of infant nutrition products, thereby supporting market growth. For instance, a study published by the Ganesha University of Education, Singaraja, in 2024 concluded that women of Sukasada District, Buleleng, had substantial knowledge and awareness levels about complementary infant feeding and its implications on infant health.
Such enhanced knowledge and awareness levels about complementary infant nutrition across the country is poised to bolster the adoption of nutrition products in infants, thereby supporting market growth.
Therefore, the above-mentioned factors, including increasing awareness about infant nutrition, changing lifestyles, and several benefits associated with infant nutrition products on infant health, are likely to support market growth. However, regulatory challenges are expected to hamper the industry’s uptake over the forecast period.
Indonesia Infant Nutrition Market Trends
Infant Milk Formula Segment is Expected to Dominate the Indonesia Infant Nutrition Market during the Forecast Period
The infant milk formula segment will likely hold a significant market share in the Indonesia infant nutrition market over the forecast period. Parents' increasing awareness of the importance of infant nutrition is driving demand for high-quality, fortified milk formulas that support healthy growth and development.
With a rising urban population and changing lifestyles, many parents opt for convenient feeding solutions that infant milk formulas provide, particularly in dual-income households with time constraints. Moreover, the significant commercial availability of infant milk formula products in Indonesia is further expected to expand the segment growth.
The rising demand for infant milk formula in Indonesia is likely to accelerate new product commercialization in Indonesia, thereby offering new opportunities for the market players. For instance, an article published in Maternal and Child Nutrition in March 2023 shows a significant demand for infant milk formula products among Indonesian women as it plays a crucial role in addressing the nutritional needs of infants in Indonesia, where exclusive breastfeeding rates have shown a concerning decline. Hence, the importance of infant milk formula in Indonesia is anticipated to propel its demand across Indonesia, thereby supporting market growth.
In addition, the growing number of research studies demonstrating the nutritional values of infant milk formula and their importance in infant health is further anticipated to enhance segment uptake. For instance, a study published in the International Journal of Advancement in Life Sciences Research in October 2024 demonstrated that the analyzed infant formula milk samples exhibited varying levels of important nutrients, including calcium and protein, which are crucial for the growth of infants aged 7 to 12 months.
It highlighted the presence of diverse amino acids in the formulas, suggesting their potential nutritional benefits. The research underscored the importance of quality assessments in infant nutrition, paving the way for enhanced product formulations in the market. Therefore, such research studies are poised to offer growth momentum for the segment.
Furthermore, the clinical significance associated with infant milk formula is another factor expected to offer growth momentum for the segment. For instance, an article published in Clinical and Experimental Pediatrics in June 2024, infant milk formula has shown positive results in improving weight and overall nutritional value in infants with low body weight in Indonesia. Such clinical significance associated with these formulas is poised to expand their utilization, thereby supporting segment growth.
Therefore, the above-mentioned factors, including the rising clinical significance of infant milk formula in improving infant health and growing awareness for these products, are likely to accelerate segment growth over the study period.
E- Commerce Segment is Expected to Exhibit Lucrative Market Growth in the Indonesia Infant Nutrition Market
The e-commerce segment of Indonesia's infant nutrition market is experiencing significant growth, fueled by several interrelated factors. Firstly, the rapid increase in internet penetration and smartphone usage across the country has transformed consumer purchasing behaviors, enabling parents to easily access various infant nutrition products online. This shift towards digital platforms allows for convenient shopping experiences, particularly in urban areas where busy lifestyles often limit time for traditional retail visits.
In addition, the COVID-19 pandemic accelerated the adoption of online shopping as consumers sought safer and more convenient ways to purchase essential products, including infant nutrition items. As a result, many parents have become more comfortable with e-commerce platforms, leading to lasting changes in their buying habits.
The improving perceptions of the Indonesian population for e-pharmacies are expected to contribute to the segment expansion, thereby fueling market growth. For instance, an article published in Informatics in Medicine Unlocked in November 2023 indicated that consumers expressed a more favorable perception of pricing and product quality when considering e-pharmacies than traditional marketplaces.
The findings underscored the importance of enhancing service delivery and ensuring trustworthiness in e-pharmacy platforms to facilitate user transitions. Additionally, the study highlighted the need for targeted marketing strategies that resonate with health-conscious Indonesian consumers. Therefore, such a positive perception for e-commerce in Indonesia will likely expand their popularity, thereby supporting segment growth.
Therefore, the above-mentioned factors, including the rapid expansion of e-commerce and e-pharmacies in Indonesia coupled with the positive perception of the Indonesian population toward e-pharmacies, are further anticipated to provide growth momentum for the segment.
Indonesia Infant Nutrition Industry Overview
The Indonesia Infant Nutrition market is highly competitive and has a bunch of international market players along with domestic market participants. Companies are making several efforts to bolster their product reach across Indonesia through different business initiatives like distribution agreements and new launches, among others. Some of the key players operating in the Indonesia Infant Nutrition market include Nestle, Abbott, Nutricia, Nature One Dairy Pty Ltd, KALBE, and Sarihusada, among others.
Indonesia Infant Nutrition Market Leaders
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Abbott
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Nutricia
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Nature One Dairy Pty Ltd
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KALBE
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Nestle
*Disclaimer: Major Players sorted in no particular order
Indonesia Infant Nutrition Market News
- November 2024: The Indonesian government enacted Government Regulation No. 28 of 2024, intensifying restrictions on the promotion of infant formula products. This regulation included prohibitions on discounts, indirect promotions, and endorsements by social media influencers, aiming to reduce marketing activities within the sector.
- March 2024: Indofood CBP Sukses Makmur launched Promina Rice Crackers, targeting the burgeoning baby finger food market in Indonesia. The product, developed in partnership with Fujian Tongcheng Food Group, aimed to cater to health-conscious parents seeking nutritious snack options for infants.
Indonesia Infant Nutrition Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing awareness about infant nutrition
4.2.2 Urbanization and changing lifestyles
4.2.3 E-commerce growth and product innovation
4.3 Market Restraints
4.3.1 Stringent regulations & guidelines
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD million)
5.1 By Product Type
5.1.1 Infant Milk Formula
5.1.2 Baby food
5.1.3 Others (Follow on Milk, Specialty Baby Milk, etc.)
5.2 By Form
5.2.1 Solid
5.2.2 Liquid
5.3 By Distribution Channel
5.3.1 Hypermarkets/Supermarkets
5.3.2 Pharmacy/Medical Stores
5.3.3 E-Commerce
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Nestle
6.1.2 Abbott
6.1.3 Nutricia
6.1.4 Nature One Dairy Pty Ltd
6.1.5 KALBE
6.1.6 Sarihusada
6.1.7 MORINAGA MILK INDUSTRY CO., LTD.
6.1.8 Kraft Heinz, Inc.
6.1.9 Mirota KSM
6.1.10 Indofood
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Indonesia Infant Nutrition Industry Segmentation
As per the scope of the report, infant nutrition refers to the dietary requirements and products specifically designed to support the growth and development of infants, typically from birth to 12 months. This market encompasses a range of offerings, including breast milk substitutes, fortified formulas, and complementary foods that meet the nutritional needs of young children.
Indonesia's infant nutrition market is segmented by product type, form, and distribution channel. Based on product type the market is segmented as infant milk formula, baby food, and others. Based on form, the market is segmented as, solid and liquid. Based on distribution channels, the market is segmented as hypermarkets/ supermarkets, pharmacy/ medical stores, and E-commerce. The report also covers the market sizes and forecasts for the Indonesia infant nutrition market. For each segment, the market size is provided in terms of value (USD).
| By Product Type | |
| Infant Milk Formula | |
| Baby food | |
| Others (Follow on Milk, Specialty Baby Milk, etc.) |
| By Form | |
| Solid | |
| Liquid |
| By Distribution Channel | |
| Hypermarkets/Supermarkets | |
| Pharmacy/Medical Stores | |
| E-Commerce |
Indonesia Infant Nutrition Market Research FAQs
How big is the Indonesia Infant Nutrition Market?
The Indonesia Infant Nutrition Market size is expected to reach USD 9.33 billion in 2025 and grow at a CAGR of 9.20% to reach USD 14.48 billion by 2030.
What is the current Indonesia Infant Nutrition Market size?
In 2025, the Indonesia Infant Nutrition Market size is expected to reach USD 9.33 billion.
Who are the key players in Indonesia Infant Nutrition Market?
Abbott, Nutricia, Nature One Dairy Pty Ltd, KALBE and Nestle are the major companies operating in the Indonesia Infant Nutrition Market.
What years does this Indonesia Infant Nutrition Market cover, and what was the market size in 2024?
In 2024, the Indonesia Infant Nutrition Market size was estimated at USD 8.47 billion. The report covers the Indonesia Infant Nutrition Market historical market size for years: 2021, 2022, 2023 and 2024. The report also forecasts the Indonesia Infant Nutrition Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Indonesia Infant Nutrition Industry Report
Statistics for the 2025 Indonesia Infant Nutrition market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Indonesia Infant Nutrition analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
