Market Trends of Indonesia Home Textile Industry
Growing Urbanization is Driving the Market
Rapid urbanization and industrialization have led to an increase in the population's disposable income and a higher standard of living.These are some factors projected to support the revenue growth of the Indonesian home textile market. With the increasing availability of premium products with numerous functional benefits, the market is gaining strong traction among consumers.
Indonesia's home textile market is anticipated to grow at an increased rate due to the growing fashion sensitivity of urban consumers towards home furnishings, the growing demand for digitally printed home textiles, and rapidly mounting fashion trends in home textiles.
Rising Demand for Bed Linen and Bed Spread Segment
Bed linen includes bedspreads, blankets, mattresses, mattress covers, pillows, duvets, duvet covers, and bed covers, among others. It also includes bathrobes, bath towels, and bath mats, among others. Bed linen accounted for the highest market share. This dominance is primarily due to the increasing consumer preference for quality over brands. This has encouraged manufacturers to offer new and improved quality products with attractive designs.
