Indonesia Foodservice Market Size and Share

Indonesia Foodservice Market (2025 - 2030)
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Indonesia Foodservice Market Analysis by Mordor Intelligence

The Indonesia Foodservice Market size in 2026 is estimated at USD 70.41 billion, growing from 2025 value of USD 62.40 billion with 2031 projections showing USD 128.76 billion, growing at 12.84% CAGR over 2026-2031. This growth trajectory positions Indonesia as Southeast Asia's largest foodservice market, driven by the convergence of full-service and quick service restaurants with emerging digital delivery ecosystems and evolving consumer preferences [1]Source: U.S Department of Agriculture, "Food Service - Hotel Restaurant Institutional Annual", apps.fas.usda.gov. The upward trajectory of the Indonesia foodservice market is underpinned by resilient household consumption, rapid digital delivery adoption, and the steady recovery of hospitality and tourism activity. Full-service restaurants command over half of current sales, while cafés and bars, propelled by specialty coffee chains, register the fastest expansion. Independent operators still dominate outlet counts, yet chained brands are scaling quickly through standardized formats and franchise financing. Stand-alone locations remain the primary venue type, but hotel-based dining is benefiting from strengthening visitor arrivals and new lodging supply. Ongoing halal certification reforms and front-of-pack nutrition labeling rules are reshaping menus, procurement, and branding, reinforcing trust among increasingly health-aware urban consumers.

Key Report Takeaways

  • By foodservice type, full-service restaurants held 52.67% of the Indonesia foodservice market share in 2025, cafés and bars are projected to post the highest 15.23% CAGR to 2031.
  • By outlet, independent operators accounted for 62.41% of the Indonesia foodservice market size in 2025, chained formats are forecast to grow at a 13.76% CAGR through 2031.
  • By location, standalone held 77.68% of the share, lodging is expected to expand at a 15.05% CAGR through 2031.
  • By service type, Dine-in occupies 47.96% of the service type share in 2025, takeaway transactions are predicted to rise at a 12.98% CAGR through 2031.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Segment Analysis

By Foodservice Type: Full-Service Restaurants Lead Amid Café Acceleration

Full-service restaurants maintain market dominance with a 52.67% share in 2025, reflecting Indonesian consumers' preference for comprehensive dining experiences that accommodate social gatherings and family meals. However, the café and bars segment demonstrates the strongest growth trajectory at 15.23% CAGR through 2031, driven by urbanization trends and evolving lifestyle preferences among younger demographics. Quick service restaurants occupy a significant but stable position, benefiting from convenience demands and delivery integration, while cloud kitchens represent an emerging category that leverages delivery platforms without traditional front-of-house investments. The segment dynamics reflect Indonesia's economic development, with full-service establishments serving established middle-class consumers while café concepts capture emerging affluent segments seeking premium experiences.

Specialty coffee and tea shops within the café segment are experiencing particularly robust expansion through aggressive franchising and strategic location selection. This growth reflects Indonesian consumers' increasing sophistication in coffee consumption, moving beyond traditional kopi tubruk to specialty brewing methods and premium bean varieties. The bars and pubs subcategory faces regulatory constraints in some regions but demonstrates strong performance in tourism-focused areas like Bali and Jakarta's entertainment districts. Juice, smoothie, and dessert bars are capitalizing on health consciousness trends, particularly among urban millennials and Gen Z consumers who prioritize wellness-oriented food choices.

Indonesia Foodservice Market: Market Share by Foodservice Type, 2025
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By Outlet: Independent Dominance Challenged by Chain Expansion

Independent outlets command 62.41% market share in 2025, reflecting Indonesia's entrepreneurial food culture and the prevalence of family-owned restaurants, warungs, and street food operations. This dominance stems from independent operators' ability to offer authentic local flavors at competitive price points while maintaining operational flexibility that enables rapid menu adjustments and location changes. Independent establishments also benefit from deep community connections and customer loyalty that chain operators struggle to replicate, particularly in smaller cities and rural areas where personal relationships drive dining decisions.

Chained outlets, despite holding a smaller market share, demonstrate superior growth momentum at 13.76% CAGR through 2031, indicating ongoing market consolidation and professionalization trends. The Ministry of Trade reports that food and beverage franchises represent 47.92% of all franchised businesses in Indonesia, highlighting the sector's appeal for structured expansion models . Chain growth is driven by superior access to capital, standardized operational systems, and marketing capabilities that enable rapid geographic expansion and brand recognition development. International chains benefit from proven business models and supply chain efficiencies, while domestic chains leverage local market knowledge and cultural authenticity to compete effectively against global brands.

By Locations: Standalone Operations Face Lodging Sector Competition

Standalone restaurants represent 77.68% of market share in 2025, demonstrating the continued viability of independent location strategies that prioritize accessibility and community integration over integrated hospitality offerings. This segment includes traditional street-front restaurants, shopping center food courts, and purpose-built dining destinations that rely on foot traffic and local customer bases. Standalone operations benefit from lower rental costs compared to premium locations and greater operational independence that enables customized service approaches and menu offerings.

The lodging segment, while smaller in absolute terms, exhibits the highest growth rate at 15.05% CAGR through 2031, reflecting Indonesia's tourism recovery and hospitality sector expansion. Hotel occupancy rates recovered to approximately 51.1% annually in 2023, supporting increased food and beverage revenue within hospitality properties. This growth is supported by Indonesia's hotel inventory expansion from 16,685 properties in 2013 to 29,005 in 2023, creating substantial new foodservice capacity within integrated hospitality environments. Retail locations maintain steady performance through shopping mall partnerships, while travel locations benefit from airport expansions and transportation hub developments that increase passenger traffic and dwell time.

Indonesia Foodservice Market: Market Share by Location, 2025
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By Service Type: Takeaway Gains Ground Despite Dine-In Resilience

Dine-in services maintain the largest market share at 47.96% in 2025, reflecting Indonesian cultural preferences for social dining experiences and the importance of restaurants as community gathering spaces. This resilience demonstrates that despite digital transformation trends, physical dining experiences remain central to Indonesian food culture, particularly for family celebrations, business meetings, and social occasions that require extended interaction time. Dine-in establishments benefit from higher average transaction values and opportunities for upselling through beverage pairings, appetizers, and dessert offerings that delivery formats cannot easily replicate.

Takeaway services demonstrate the strongest growth trajectory at 12.98% CAGR through 2031, driven by urbanization, traffic congestion, and evolving lifestyle patterns that prioritize convenience and time efficiency. This growth is supported by Indonesia's position as Southeast Asia's largest food delivery market, and platforms like GrabFood and GoFood facilitating seamless ordering and payment processes. Delivery services occupy a complementary position, enabling restaurants to extend their reach beyond physical locations while serving consumers who prioritize convenience over dining ambiance. The service type segmentation reflects Indonesia's economic development, with takeaway growth concentrated in urban areas where time constraints and traffic conditions make delivery more attractive than traditional dine-in experiences.

Competitive Landscape

The Indonesia foodservice market exhibits significant fragmentation, creating opportunities for both established players and new entrants to capture market share through differentiated positioning and operational excellence. This fragmentation reflects the market's diverse consumer segments, ranging from price-sensitive mass market consumers to affluent urban diners seeking premium experiences. International chains like McDonald's, KFC, and Pizza Hut maintain prominent positions through brand recognition and standardized operations.

Local chains are gaining ground through aggressive expansion strategies, with coffee specialists like Kopi Kenangan achieving over 900 outlets and demonstrating the viability of domestic brands that combine international operational standards with local market insights. Strategic patterns in the competitive landscape emphasize technology adoption, delivery integration, and format innovation as key differentiators. Cloud kitchen operators are leveraging Indonesia's robust delivery ecosystem to serve multiple brands from single locations, while traditional restaurants are investing in digital ordering systems and loyalty programs to compete with app-native concepts. 

Opportunities exist in underserved geographic markets, particularly in eastern Indonesia and smaller cities where infrastructure development is creating new consumer segments with growing disposable incomes. Emerging disruptors include specialty coffee chains expanding beyond Java, health-focused concepts targeting wellness-conscious consumers, and hybrid formats that combine retail and foodservice elements. The competitive intensity is amplified by low barriers to entry for independent operators, but successful scaling requires sophisticated supply chain management, brand development, and regulatory compliance capabilities that favor more established players with access to capital and operational expertise.

Indonesia Foodservice Industry Leaders

  1. JCO DONUT & COFFEE

  2. Inspire Brands, Inc.

  3. Solaria Indonesia

  4. Jiwa Group

  5. The Wendy's Company

  6. *Disclaimer: Major Players sorted in no particular order
Indonesia Foodservice Market
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Recent Industry Developments

  • September 2025: Fore expanded its footprint by launching Fore Donut, inaugurating its first outlet at Supermal Karawaci in Tangerang, Java. The menu at Fore Donut showcased creations like Pistachio Dreamin’ and Berry Matcha, along with coffee-infused options such as Butterscotch Than Never. Additionally, the menu featured local twists, including the Ayam Pop doughnut.
  • July 2025: Chili's, the American casual diner, opened its inaugural restaurant in Indonesia, setting up shop in Tribeca Central Park Mall, West Jakarta. With a presence spanning over 1,600 outlets across 30+ countries, Chili's sought to introduce its signature generous portions and "good-value" dining experience to the Indonesian audience.
  • January 2025: Vietnam's Pizza 4P's inaugurated its inaugural outlet in Indonesia, marking a significant step in the brand's global expansion. Situated in Jakarta's Mori Tower, the new store boasts eco-friendly elements, such as handwoven water hyacinth wallpaper, indigo-dyed cotton cushions, and seashell-embedded terrazzo flooring.

Table of Contents for Indonesia Foodservice Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. KEY INDUSTRY TRENDS

  • 4.1 Number of Outlets
  • 4.2 Average Order Value
  • 4.3 Regulatory Framework

5. MARKET LANDSCAPE

  • 5.1 Market Overview
  • 5.2 Market Drivers
    • 5.2.1 Rapid café culture and coffee-chain proliferation
    • 5.2.2 Menu localization by global chains
    • 5.2.3 Strong 'Dine-Out' and socializing culture
    • 5.2.4 Dark/cloud kitchen expansion
    • 5.2.5 Rise of halal-assurance branding
    • 5.2.6 High mobile-app ordering literacy
  • 5.3 Market Restraints
    • 5.3.1 Intense competition from independent and street food
    • 5.3.2 Inconsistent food safety and hygiene standards
    • 5.3.3 Menu copycatting and concept fatigue
    • 5.3.4 Cold-chain and perishables reliability gaps
  • 5.4 Porter’s Five Forces
    • 5.4.1 Threat of New Entrants
    • 5.4.2 Bargaining Power of Buyers
    • 5.4.3 Bargaining Power of Suppliers
    • 5.4.4 Threat of Substitutes
    • 5.4.5 Competitive Rivalry

6. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 6.1 By Foodservice Type
    • 6.1.1 Café and Bars
    • 6.1.1.1 By Cuisine
    • 6.1.1.1.1 Bars and Pubs
    • 6.1.1.1.2 Café
    • 6.1.1.1.3 Juice/Smoothie/Desserts Bars
    • 6.1.1.1.4 Specialist Coffee and Tea Shops
    • 6.1.2 Cloud Kitchen
    • 6.1.3 Full Service Restaurants
    • 6.1.3.1 By Cuisine
    • 6.1.3.1.1 Asian
    • 6.1.3.1.2 European
    • 6.1.3.1.3 Latin American
    • 6.1.3.1.4 Middle Eastern
    • 6.1.3.1.5 North American
    • 6.1.3.1.6 Other FSR Cuisines
    • 6.1.4 Quick Service Restaurants
    • 6.1.4.1 By Cuisine
    • 6.1.4.1.1 Bakeries
    • 6.1.4.1.2 Burger
    • 6.1.4.1.3 Ice Cream
    • 6.1.4.1.4 Meat-based Cuisines
    • 6.1.4.1.5 Pizza
    • 6.1.4.1.6 Other QSR Cuisines
  • 6.2 By Outlet
    • 6.2.1 Chained Outlets
    • 6.2.2 Independent Outlets
  • 6.3 By Locations
    • 6.3.1 Leisure
    • 6.3.2 Lodging
    • 6.3.3 Retail
    • 6.3.4 Sandalone
    • 6.3.5 Travel
  • 6.4 By Service Type
    • 6.4.1 Dine-in
    • 6.4.2 Takeaway
    • 6.4.3 Delivery

7. COMPETITIVE LANDSCAPE

  • 7.1 Market Concentration
  • 7.2 Strategic Moves
  • 7.3 Market Share Analysis
  • 7.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 7.4.1 PT Rekso Nasional Food
    • 7.4.2 PT Map Boga Adiperkasa Tbk
    • 7.4.3 PT Sarimelati Kencana Tbk
    • 7.4.4 Inspire Brands, Inc.
    • 7.4.5 PT Dom Pizza Indonesia (Domino’s)
    • 7.4.6 PT Bumi Berkah Boga (Kopi Kenangan)
    • 7.4.7 Jiwa Group
    • 7.4.8 PT Pesta Pora Abadi (Mie Gacoan)
    • 7.4.9 PT JCO Donut & Coffee
    • 7.4.10 Restaurant Brands Asia Ltd (Popeyes, BK)
    • 7.4.11 PT BABA RAFI ENTERPRISE (Kebab Turki Baba Rafi)
    • 7.4.12 PT Richeese Kuliner Indonesia
    • 7.4.13 The Wendy’s Company
    • 7.4.14 Fore Coffee (PT Fore Kopi Indonesia)
    • 7.4.15 Flash Coffee
    • 7.4.16 PT Pesta Pora Abadi (Mie Gacoan)
    • 7.4.17 Chatime Indonesia ( La Kaffa International Co. Ltd.)
    • 7.4.18 Solaria Indonesia
    • 7.4.19 PT Fast Food Indonesia Tbk
    • 7.4.20 Hot Palette Pte Ltd. (Pepper Lunch Indonesia's)

8. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Indonesia Foodservice Market Report Scope

The foodservice market is the industry encompassing businesses that prepare and serve meals for immediate consumption outside the home. The Indonesia foodservice market is segmented by foodservice type, outlet, location, and service type. By foodservice type, the market is divided into cafes and bars, cloud kitchens, full-service restaurants, and quick-service restaurants. By outlet, it is divided into outlet-chained outlets and independent outlets. By location, it is segmented into leisure, lodging, retail, standalone, and travel. By service type, it is bifurcated into dine-in, takeaway, and delivery.

By Foodservice Type
Café and Bars By Cuisine Bars and Pubs
Café
Juice/Smoothie/Desserts Bars
Specialist Coffee and Tea Shops
Cloud Kitchen
Full Service Restaurants By Cuisine Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
Quick Service Restaurants By Cuisine Bakeries
Burger
Ice Cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
By Outlet
Chained Outlets
Independent Outlets
By Locations
Leisure
Lodging
Retail
Sandalone
Travel
By Service Type
Dine-in
Takeaway
Delivery
By Foodservice Type Café and Bars By Cuisine Bars and Pubs
Café
Juice/Smoothie/Desserts Bars
Specialist Coffee and Tea Shops
Cloud Kitchen
Full Service Restaurants By Cuisine Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
Quick Service Restaurants By Cuisine Bakeries
Burger
Ice Cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
By Outlet Chained Outlets
Independent Outlets
By Locations Leisure
Lodging
Retail
Sandalone
Travel
By Service Type Dine-in
Takeaway
Delivery
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Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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